Our latest Beauty Boss is Andrea Faulkner Williams, Co-Founder of Tubby Todd Bath Co.—a gentle body care brand for little ones that the entire family can use. After struggling for years with various skin issues including dryness and eczema, Williams and her husband created the brand as a gentle solution for their family’s sensitive skin.

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The couple spent years developing and testing products in their home, and have since grown Tubby Todd Bath Co. into an entire line of body care basics with natural extracts that provide safe and effective solutions. Designed with sensitive-skinned babies in mind, each product nourishes, hydrates, and gently soothes from head to toe.

Tubby Todd Bath Co. follows good manufacturing practices to ensure that all of their ingredients are cleanly sourced, animal cruelty-free, and as safe as possible for families. View the list of ingredients here. They also host community playdates in various cities throughout the year and partner with their favorite brands to offer a day of fun including music, bounce houses, treats, goodie bags, and more. To learn more about upcoming Tubby Todd events, click here.

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We chatted with Williams who shared her favorite beauty and wellness tips, secrets for success, best advice, and much more.

When was Tubby Todd Bath Co. founded?

Tubby Todd is the namesake of my partner in biz and baby making (aka my husband) Brian Todd Williams. He was the heaviest baby on record in the hospital where he was born (11 pounds) and the nurses nicknamed him “The Moose.”

The name Tubby Todd came to him the first time he had the idea for a natural bath wash for little ones. He called me on the way home from his day job at the time and was like, “Let’s make natural bath products for kids called Tubby Todd.” And I was like, “OK!”

Can you believe it actually worked? We say that to one another like once a week still…haha!

What inspired the creation of the brand?

We created Tubby Todd as a gentle solution for our family’s sensitive skin. For years we struggled with dryness and eczema, and smooth skin always seemed impossibly out of reach. It was frustrating spending money on yet another product that wasn’t helpful, clean or safe for our little ones.

Out of those discouragements came a drive and passion to create our own clean bath products, and we spent years developing and testing them in our own home. We’ve since grown Tubby Todd into an entire line of body care basics with natural extracts that have worked miracles for our family and it has become the solution we had been looking for all those years.

Tubby Todd is all about good, clean fun for the whole family. We created Tubby Todd with sensitive-skinned babies in mind, and each product works hard to nourish, hydrate, and gently soothe skin from head to toe. 

We love that after a spaghetti disaster or a messy day on the playground, bath time gives us a fresh new start. We’ve created this gentle line of body care basics to help keep you and your little ones clean, fresh, and moisturized all day long. We hope your family feels the same joy from these products as we do. 

Does Tubby Todd Bath Co. have a hero product?

Our All Over Ointment (nicknamed AOO). It has over 18,000 5-star reviews! Tubby Todd’s All Over Ointment is a balm for everything! It’s a rich, creamy ointment made from plant-based ingredients like jojoba esters and camellia leaf extract that naturally moisturize and soothe sensitive skin.

If your family suffers from eczema, rough patches, redness, dryness, rashes or other irritations, All Over Ointment is for you! I use it and so does everyone in my family. It is: 

• Pediatrician and dermatologist-tested and safe for sensitive skin

• Contains 1% colloidal oatmeal to soothe skin and relieve eczema

• Gentle enough for newborns, impressive enough for all ages

• Available in Fragrance-Free or gentle Lavender Rosemary

Do you have a favorite product from your brand?

I am the most proud of our Regulars Bundle—the 3-Step Skincare Solution. The Regulars Bundle features three of our essential products to help with skin sensitivities. Every product is gentle enough for newborns and toddlers, and good for sensitive skin. Almost everyone suffers from sensitive or eczema-prone skin; so we recommend an easy 3-step routine with our Regulars Bundle to keep baby and the whole family’s skin happy and hydrated.

Our Wash actually adds moisture instead of stripping it, while the Everyday Lotion moisturizes perfectly prepped skin with gentle ingredients to condition and hydrate. Sometimes dry spots are inevitable, so we've included everyone's favorite All Over Ointment to spot treat when necessary. The Regulars Bundle includes:

• Hair + Body Wash

• Everyday Lotion

• All Over Ointment Eczema Treatment

Future plans for the brand?

Our goal at Tubby Todd is to be the leading premium skincare brand for babies in the U.S. If you’re having a baby and you live in the U.S., you should have Tubby Todd goodies in your house.

Where are your products sold?  

They are on our website and for the first time in 10 years, Amazon! But when you buy on our website, you get in on the rewards points (we call them bubbles!) and all of the fun seasonal launches.

Who inspires you?

Both of my parents are authors and entrepreneurs. They are 70 and always learning, creating, and building something. I always tell them to slow down, but they aren’t ever going to listen and I secretly love it because they are so inspiring. 

My husband is good to his core and believes in family. His commitment to our family has helped me stay focused on what matters as the brand has grown. People—that is what matters—and specifically our families. He always reminds me of that. 

Lastly, I am endlessly inspired by the Tubby Todd families who use our products. They are so good at caring for their little ones. It is a gift to watch them care and sacrifice for their babies. 

Secret to success?

So much to learn before I consider it all a success, but the more I can keep my ego in check, the happier I am. I am not always right, but I’m not always wrong. Finding the strength to trust your gut when you know you’re right and to let go of your ego when you want to be right but you aren’t sure—is going to be the fight for the rest of my life, I think. 

Beauty secrets?

All of my beauty needs are met at Shop Good.

Wellness tips?

I get a lot of rest. I have four kids and a business, and we are currently remodeling our home. I get at least eight hours of sleep every night and if I don’t, I always get a nap. I meditate before bed, exercise, and don’t eat late at night just so I can sleep well. I don’t have the emotional or mental energy for anyone when I don’t sleep well so I make it my number one goal. 

Best advice?

Best business advice: Treat your customers like you treat your friends.

Best marriage advice: Go on lots of dates and make out in the car occasionally.

Best parenting advice: Everything your little one needs is already within you—don’t tear yourself down.

Favorite way to relax?

I’m very into relaxing. I like to binge the same shows over and over again while in my room alone or taking a bath. Right now I’m rewatching anything written by Amy Sherman-Palladino or Mindy Kaling. 

For more information about Tubby Todd Bath Co., visit their website and follow on Instagram: @tubbytodd

[Images courtesy of Tubby Todd Bath Co.]

Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk