This week’s #BeautyBoss is Christine Bullock, Founder of KAYO Body Care—a line of body care products that are pure and effective for the face, yet specifically formulated for the body. They feature the highest quality plant extracts and oils combined with face grade results-driven ingredients, providing the resources to fortify 100% of the skin, which is the body’s largest organ and first line of defense.

For more than 20 years, Bullock has been a renowned fitness and lifestyle expert. In addition to teaching fitness and working in the beauty industry, she is also the creator of Evolution 20®, a 60-day fitness and nutritional program; Super Shred, and the Body Reborn Post-Natal DVD series. She developed the 30x30 Total Transformation Program for Mindvalley and 10 Minute Solutions: Butt Lift.

Bullock is an ambassador and model for popular fitness fashion lines, and represents some of the world’s top brands such as Equinox, P-90X, Sports Authority, and more. She has graced the cover of Women’s Health Magazine and is also the spokesperson for Champion Naturals, an innovative line of clean sports nutrition. We chatted with Bullock, who shared the inspiration behind her successful company, favorite beauty and wellness tips, secrets to success, and more. 

When was KAYO Body Care founded? What does the name mean?

KAYO’s Face Grade Body Care® was launched in the spring of 2016 after a year-and-a-half in development, and almost two decades working in the beauty and health business. Now we are launching our High Performance Hemp™ and Biometric Beauty™ Supplements after another two years of formulation. Kayo is a boxing term that means “knockout,” a play on all the powerful knockout beautiful women who use our products.

What inspired the creation of the brand?

Why should the face get all the love? The body deserves premium skin care, too. As a fitness and health expert, I had worked hard to design the cleanest nutritional programs and most effective fitness programs. Even in optimal health I noticed the skin all over my body beginning to age and I was hearing the same complaints from my fitness clients, especially post-pregnancy. But when I sought out an effective skincare regimen specifically for the body, I turned up empty-handed. So i took it upon myself to fill the gap in what birthed a skincare solution with products that rival high-end face products and a pioneer in the beauty industry as the first Face Grade Body Care®. 

Do you have a hero product?

Our first-of-its-kind suite of premium products tackle full-body healthy aging with face-grade™ topical body care, while our specialized, all-in-one youth-restoring supplements and formulas elevate skin care to rejuvenating total body wellness.  

I have formulated each and every one of KAYO’s products to be a hero in their own right. Each product tackles a different factor of aging. However, there will always be a special place for our Body Beautiful Cream because it was the first product designed after the face care I had been using all over my body. It’s uber-hydrating and effective at rejuvenating the appearance of skin—plus everyone needs a great body cream. When tested in a 30-day outside consumer perception study, 100% of women felt it their skin looked smoother, firmer, had a healthier look, looked more youthful, and felt softer to the touch. 100% of women would buy again and buy for a friend. We ace our tests.

What are your favorite products from the brand?

I can’t live without any of them, but currently I’m swimming in our Remodeling Serum. I just gave birth three months ago. My skin was stretched to the limit and luckily, using the Remodeling Serum every day during pregnancy, and now after, my skin is back to its pre-pregnancy glow and bounce. This serum is a deeply-hydrating serum for the entire body with a combination of hyaluronic acid and our proprietary omega complex. It also contains copper peptides to support collagen and elastin repair. The clinical data on copper peptides amazes me and this serum is like youth in a bottle. 

Where are your products sold?

We are currently sold at spas, doctor’s offices, hotels, fitness studios, stores like Planet Beauty, and larger e-commerce retailers such as Dermstore, Violet Grey, Revolve, and Net-a-Porter. We are currently preparing launches into 20 countries outside of the United States in both brick-and-mortar and e-commerce environments starting in the fourth quarter of 2020.

Future plans for the brand?

In the near future, we are launching our functional supplements designed to preserve and restore natural vitality. We utilize science-backed nutrients, herbs, premium CBD, and other botanicals combined with patent-pending technology.

Looking a little more ahead, I am already in the development of over a dozen new products in skin care, supplements, and tools to launch 2021. Our high-performance clean formulations are the heart of our company and my favorite part of the job. We will continue to focus on the needs of our customers and create innovative products that work.

What inspires you?

In business, I love to follow Emma Grede’s and Jessica Alba’s growing successes as entrepreneurs. Like KAYO, they both also filled a hole in their respective markets with something they found missing and they desired as a consumer.

Secret to success?

Do something every single day toward achieving your dream because it will snowball into your end goal…and if you can do a few things a day, you will get there faster. My husband and I both own our companies that we started from scratch and with very little money. We work sun-up to sun-down every day and we were patient as the companies grew over the years. Hard work and persistence do pay off.

Beauty secrets?

First a deep happiness and faith in all things good is the most important to ward off “stress” aging—plus, the most beautiful thing a woman can wear is an honest-to-goodness smile. I eat a plant-based diet, drink lots of water, supplement missing nutrients from my diet to fuel my daily lifestyle, CBD most nights for deep restorative sleep, and treat my skin with clean effective ingredients from head-to-toe daily.

Wellness tips?

I prefer to fast for at least 14 to 16 hours every evening to the next morning. It gives the digestive system a time to cleanse and reset—allowing other parts of the body to repair while you slumber, like the skin. If your digestive system is working while you sleep, you are missing out on vital energy that can be used to rejuvenate your beauty and overall health every night.

Best advice?

Don’t splurge on face products only to bargain with body products. Our body is truly our sanctuary and the skin on our body absorbs most everything we put on it. That’s exactly why we need to use only safe, beneficial skincare—free of harmful additives like parabens and endocrine disruptors. 

How do you like to relax?

Sleep! I have a 3-year-old and a 3-month-old whom take all my free time. So once they head to bed, so do Mom and Dad to watch one episode of Netflix and pass out cuddled up.

For more information, visit kayobodycare.com and christinebullock.com. Follow on Instagram: @kayobodycare @christinebullock

[Images courtesy of KAYO Body Care]

Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk