Our latest Beauty Boss is Guy Tang, Colorist and Creator of #mydentity—a line of exciting hair color and care products that enable everyone to create and discover their own individual style and identity. His product line includes a wide selection of ultra creative shades that cater to bold mentalities and creative spirits, in addition to toners and styling products that nourish and revive colored hair. The high-quality hair color shades are available in demi and permanent options, and in colors that range from light rose gold to electric yellow and rich violet.

We Joined Guy Tang to Celebrate the Launch of #mydenitity Reflect Liquid Demi-Permanent Color

Growing up, Tang struggled with finding his purpose in life until he discovered his passion for doing hair. He wanted to create a line that brought back the fun and excitement to the hair industry, and he wanted to create a community that empowered his family of #hairbesties while enabling them all to find their own #mydentity.

Tang’s products include innovative ingredients such as VibraRiche™* technology to give hair twice the shine, an exclusive keratin and argan seed oil blend to protect and condition hair while improving its integrity, as well as his special lavender fragrance that offers his clients the ultimate aromatherapy experience and infuses hair with an amazing scent.

We chatted with Tang who shared the inspiration behind the brand, secrets for success, beauty tips, and much more.

When was #mydentity founded and what does the name mean?

In 2017 on Valentines Day I annnounced the launch of #mydentity. The website went live and it was available for online orders and then a month after was available in licensed beauty stores for all professional HairBesties to purchase.

However, I was already in the lab for over a year with our chemists formulating and creating the colors individually testing on hundreds of hair models to ensure colors meet my standards and satisfaction. It was the most beautiful experience to see the colors come to life and creating a culture to align with the message of the brand was my favorite part because I wanted #mydentity to be special and be something that was missing for us as hairstylists. 

What inspired the creation of the brand?

This was much needed in our hair community—a place with love and support sharing formulas and creativity. A place where we can be ourselves and celebrate our identities. The culture and message is the driving force that makes #mydentity mean everything to me and the hair community. It’s more than a box of color but it’s our SuperPower. It empowers and motivates use to do what we love while living in our truths.

Does #mydentity have a hero product?

#MyHero X2 spray is an amazing product that everyone loves. It smooths the hair on contact, adds so much shine, and helps colors last longer. I also love #MyPower Hairspray because it goes on dry and holds the shape of the hair design in place while adding touchable body and volume.

What are your favorite products from the brand?

I have so many favorites, but I love the color Wicked Shadow that I created for our brand. It’s the color I wear on my hair to get the coveted Ash Brown with reflection that everyone thinks is my natural hair color but it’s not. I use Wicked Shadow and Shadow Ash in our series to lift and refresh my color and I get ask about my hair all the time.

When it comes to styling and finishing, MyHero Collagen Shield Spray really is an amazing leave-in product that protects from heat and defines hair while supporting fullness. It’s a must have.

Where are your products sold?

Check our website to find a stylist that uses Guy Tang #mydentity Color so you can get the experience from a salon professional. And currently all products are available at Cosmoprof and Armstrong McCall for licensed professionals. Select styling products are sold at Ulta and Amazon including the #MyRefresh color depositing conditioner. 

Future plans for the brand?

I like to let the future take its course and see where this journey takes me. It’s important to enjoy the process and be in the moment sometimes.

Who inspires you?

Music inspires me the most. Anything that is music to my ears. I love to feel, express, and have purpose in what I do. Music helps me get through painful times and rise above and evolve.

Secret to success?

Success is measured in how happy you are. I always make my decisions based on if this will bring me happiness. It has to be fun whatever it is that you are doing. 

Beauty secrets?

Sleep, rest, and taking care of our mental health is the biggest beauty secret. Love yourself and your culture, celebrate your identity, and be proud of who you are. 

Wellness tip?

It’s OK to take a break and it’s OK to do you. It’s OK to be you. Move if you have to. Sometimes your environment can change your well-being. 

Best advice?

Do what makes you happy. 

Favorite way to relax?

Getting massages and going to the gym when I get the chance. It’s where I get creative and my mind is always brewing.

For more information about Guy Tang and #mydentity, visit the website and follow on Instagram: @guytang_mydentity

[Images courtesy of Guy Tang and #mydentity]

Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk