Our latest #BeautyBoss is Tammy Hobbs, CEO of Jovē—an alkaline water brand with a pH of 9.5+ that is clinically shown to provide hydration for skin and cellular health through its Advanced Cellular Hydration Technology™. Jovē water is made through a special process that starts with purification from its 9-step reverse osmosis, then the water is infused with patented liquid silica, an essential mineral that increases alkalinity. The infused water is then charged with an abundance of electrons, which are a primary source of energy.

Tasty Wellness Drinks Designed to Support Your Health

Regularly drinking Jovē leads to happier cells and a happier body, with numerous benefits that include increased energy, better mood, improved sleep, and hydrated skin. Jovē is also committed to ongoing research and clinical trials on its products showing scientifically how it works, and the company has conducted a number of cell-based bio essays to document its effects at the cellular level.

We chatted with Hobbs who shared the inspiration behind the brand, secrets for success, beauty tips, and much more.

When was Jovē founded and what does the name mean?

Jovē gets its name from combining our joy for nature and love of science. That's why we approach skin and cellular health in a holistic way, inside and out. You'll feel and see the amazing difference!

Oh, and in case you were wondering, it's pronounced Jo-V. The line over the ē is our special way of honoring the "spark of life"—the tiny but mighty electron that powers everything. We launched Jovē on Amazon in 2020 and hit the stores in 2021, bringing joy to skincare enthusiasts everywhere!

What inspired the creation of the brand?

At Jovē, we believe that everyone, regardless of who they are, deserves to have healthy skin because we’re all born with it. That's why we created Jovē—to take care of your skin and bring joy and love into your life. Our mission is to foster a world where we can all connect deeply with our skin, ourselves, and one another.

Why choose Jovē? Well, there are countless reasons! Just think about the trillions of cells under your skin and throughout your body that crave the goodness of our great tasting alkaline water. Clinical studies have shown that Jovē supports skin and cellular health, so you can feel confident in nourishing your body.

We're not just about skin care—we're about spreading #JovēJoy in our communities. We encourage our valued customers to share the positivity of Jovē with their friends, loved ones, and neighbors. Let's come together and make a difference in the world of skincare.

Where is Jove sold?

You can find Jovē Water at Publix, Giant, Earth Fare, Lowes Foods, and Kroger—or have it delivered straight to your doorstep through Amazon.

Does Jovē have a hero product?

Jovē Alkaline Water is our hero product. Jovē is great tasting 9.5+ pH alkaline water clinically shown to support skin and cellular health. What sets Jovē apart is our unique formulation for Deep Hydration®. We've carefully crafted our water using proprietary technology that includes an exclusive liquid silica. This essential mineral plays a vital role in increasing alkalinity and promoting healthy hair, skin, nails, and bones.

Our ACH Technology® (Advanced Cellular Hydration) is the secret behind deeply hydrating water that nourishes your skin and cells from within. Two-thirds of hydration occurs at the cellular level and that’s why proper skin and cellular hydration are vital for looking and feeling your best. There are three steps behind our ACH Technology®:

1. Purity: Our water technology starts with purification from our 9-step reverse osmosis process.

2. Essential Mineral: We then infuse the water with our exclusive liquid silica, an essential mineral that increases alkalinity and supports our skin, hair, and nails.

3. Energy: We charge the infused water with an abundance of electrons, a primary source of energy. We call this the “spark of life.”

Jovē is chemical-free and doesn't contain harmful substances. It's also free from sugar, gluten, fluoride, artificial flavors, and colors. Enjoy pure and clean hydration with Jovē, knowing that you're giving your body only what it needs.

Future plans for the brand?

Absolutely! We have exciting plans for the future of the Jovē brand. Building upon our love for science, we are actively conducting ongoing studies to deepen our understanding of how Jovē supports deep hydration and specifically nourishes the skin at a cellular level.

Expanding the availability of our alkaline water is a top priority for Jovē. We have already achieved remarkable success in a relatively short period of time, and we are determined to continue growing. Our immediate focus is on establishing a strong presence in the north and southeast markets. From there, we have ambitious plans to expand nationally and eventually globally.

Who inspires you?

I draw inspiration from Jovē’s founder, Jerry Whitlock, and the entire Jovē team. Jerry Whitlock, the visionary behind Jovē, previously owned the largest non-carbonated co-packing company in North America. Having produced products for numerous global beverage brands, Jerry's vision upon selling his company was to create a brand that not only promotes health but also spreads a positive message to the world. This led to the birth of Jovē, a brand that embodies the combination of joy and love.

Jerry firmly believes in backing up words with action. He invests in our ongoing studies and is committed to continuing his support. His dedication to upholding our vision and values inspires us as a team to push boundaries and make a meaningful impact.

The Jovē team is amazing. Every person on our team truly believes and loves Jovē because of the benefits they experience. It’s part of their daily wellness routine because they feel and see the difference. The Jovē team supports each other. We laugh together, cry together and celebrate together.

Secret to success?

To me, there isn't just one secret to success. It involves a combination of key factors. First, setting goals and having a clear vision of what you want to achieve is crucial. This helps provide direction and purpose.

Flexibility is also vital. Sometimes, a "no" can lead you to a better path or opportunity. While we always prefer "yes," being open to different outcomes and embracing unexpected choices can lead to unforeseen success.

Exploring all options is essential. If "no" is not an option, don't give up. Keep seeking alternatives and find a way to make things happen. Persistence and determination are key ingredients in the recipe for success.

Belief plays a significant role as well. Believing in yourself, your product, and the positive impact it can have on others is fundamental. Surrounding yourself with like-minded and trustworthy individuals who share your vision can further fuel your journey towards success.

Beauty secrets?

Drink Jovē!

Wellness tips?

Start your day with prayer or meditation to bring positivity. Walk in the grass barefooted and connect with nature. Cultivate gratitude by reflecting on things you're thankful for. And finally, stay hydrated with Jovē!

Best advice?

The best advice? Just do it! No matter what your wellness routine looks like, once you take that first step, the feeling is truly amazing. Embrace taking action in everything that you do.

Favorite way to relax?

To relax, I enjoy taking long walks to the beach from my home. Walking on the beach allows me to focus on the air, water, and sky, connecting with the world around me and setting aside the busyness of life. Singing is another favorite way for me to unwind. I find relaxation and escape from everyday stresses by donating my time to sing in our local college's chorus. Engaging in these activities helps me find peace and rejuvenation.

For more information, visit Jovē’s website and follow on Instagram: @drinkjove

[Images courtesy of Jovē]

Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk