Beauty Boss: Triniti Gawthrop, Founder of Ami Wellness
Our latest Beauty Boss is Triniti Gawthrop, Founder of Ami Wellness—a line of plant-based wellness products and solutions that unite plants and people. Ami Wellness combines Gawthrop’s passion for all-natural wellness with her commitment to empowering women–offering everyone better balance and more joy. What began as a conversation between friends about wellness and the power of plants eventually evolved into a company that brings transparency, efficacy, and education to the hemp cannabinoid and wellness space.
After exploring what was out there, Gawthrop immersed herself in research and was led to ancient Ayurvedic and Chinese medicine. She learned that while activated hemp extract works well on its own, it is far more effective when taken with other purposeful ingredients. All Ami Wellness products are 100% plant-based, non-toxic, cruelty-free, ethically sourced, and made in the United States. Every purchase supports empowered women who are dedicated to bringing wellness to their community.
We chatted with Gawthrop, who shared the inspiration behind the brand, favorite products and wellness tips, secrets to success, and more.
When was Ami Wellness founded? What does the name mean?
Ami Wellness was founded in 2018 and we launched our products in January 2020. The name has more than one powerful meaning for us. In Hebrew it means “My Nation or My People,” in Indian it means “Nectar” or “Much Loved,” and in Latin it comes from Amica which means “Friend.”
What inspired the creation of the brand?
The lack of clean, honest, transparent wellness products for women that worked, were all plant-based, and would make any label reader proud of the impeccable ingredients included. That was the inspiration of the products, but the inspiration of our community came from the idea that we could support women in doing something they do naturally, which is nurturing and sharing. So by creating an opportunity to profit financially from sharing the products and being part of the community, we have empowered to share wellness solutions that they can be proud of.
Do you have a hero product?
It truly depends on who you ask. If you ask the woman suffering from hot flashes, it’s our Hot Flash Rescue. If you ask the person who hadn’t slept through a night in three years and now with Dream sleeps soundly every night and wakes up refreshed, the solution that matters to them is the hero.
What are your favorite product(s) from your brand?
I would have an easier time telling you who my favorite child is, so I will tell you what I use. Daily every morning, it has eliminated my 2 p.m. slump. Calm and Dream before bed—I’m finally able to sleep again. Our Herbal Oils all over after a shower, including my face, on anything that hurts; and my rollers throughout the day for quick fixes.
Where are your products sold?
On our website and through our wonderful wellness affiliates.
Future plans for the brand?
We have a few exciting things coming up: our first priority is to continue to expand our product line to include solutions that fill gaps in wellness and that change women’s lives for the better. Last summer we launched our Libido Rescue and intimate skin moisturizer to offer women more sexual wellness options. The second is to expand our sustainability—one way will be to offer a dropper recycling program. The third is to increase awareness about herbal medicine and plant-based wellness; we are working on a plan that would allow us to have some of our herbalists available to answer product-related questions from our customers and wellness affiliates on demand for most of the day each week.
What inspires you?
This may be a bit cheesy, but it’s really true for me: Mother Nature. Nothing inspires me more than the magic and the beauty of nature.
Secret to success?
A lot of the clichés are true: fail forward, lean in, never quit, go big, run into the fire when everyone runs out. But the biggest one for me to remember and practice is authentic kindness and gratitude. I work at taking the time to authentically appreciate the awesome humans who make Ami happen each day.
Beauty secrets?
I need a few from you all! With three teenage boys and a daily movement schedule, I feel like I’m constantly saying to them and myself—wash your face.
Wellness tips?
Practice self-compassion, it can help you manage stress (a big wellness beater), which is essential for true mind-body-soul wellness.
Best advice?
Practice fearlessness by being authentically yourself.
How do you like to relax?
Through movement. It could be a killer Peloton class or a quiet walk in the woods with my husband—my body loves movement and it silences some of the noise in my brain for a bit.
For more information, visit amiwellness.com and follow on Instagram: @wellnessami
[Images courtesy of Ami Wellness]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk