For the third year in a row, Bed Head is transforming the Freehand Hotel in Chicago into an immersive pre-festival experience for concert goers and music enthusiasts on August 2 & 3, 2019 from noon to 6 p.m. Guests will enjoy complimentary hairstyling by Bed Head, custom temporary tattoos, a Lemonhead.LA glitter station, specialty drinks and live DJs. Attendees can stop by the Bed Head Style Bar, an on-site pop-up salon and book an appointment for festival-inspired styling via the Bed Head professional styling team!

The Bed Head Hotel event will feature DJ performances by celebrities and fashion influencers, including sets by Dani Thorne, Brittany Sky, Jill Strange, Dani Deahl and many more, as well as a local notable street artist. Transportation to and from the festival will be provided every two hours via the Waterloo Sparkling Water Shuttle—redeem this accommodation exclusively at the Bed Head Hotel Party on August 3.

In addition to the Bed Head Hotel, Bed Head will be popping up at ULTA Beauty (430 Michigan Ave, Chicago, IL) on Friday, August 2 from noon to 5 p.m. offering free pre-festival ‘dos and an exclusive sneak peek at the brand’s new compressed hairsprays, LightheadedTM and ShowdownTM, two new maximum performance hairsprays with breakthrough compression technology, launching exclusively at ULTA.

The event is for ages 21 and over. To RSVP for the free event, click here. For more information, visit tigi.com and follow them on Instagram: @bedheadbytigi

[Image courtesy of Bed Head]

Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk