BUR BUR was founded by childhood friends Anna Dzhilavyan and Ksenia Zaytseva, who immigrated to the U.S. and decided to build their lives there. As beauty consumers they couldn’t help but notice that a lot of products on the market were white label (all featuring the same formula and used over and over again by different brands.)

On top of that they noticed that a lot of the companies claiming their products were natural still added controversial or even dangerous ingredients to their formulas. This drive towards natural products combined with the duo’s shared background in marketing and business operations allowed them to jump-start their brand—and BUR BUR was born.

Behind the Brand: BRIXY’s Beauty Bars Are Mindfully Made and Better for the Planet

BUR BUR is a clean haircare brand that is inspired by nature’s transformative and healing powers. All of their formulas are carefully crafted with natural ingredients, including their hero ingredient—the burdock plant— which they were introduced to by their grandmother. It has been used to promote hair growth for generations and her DIY recipe has served as the foundation for the brand’s formula that includes other powerful botanicals. Their products are never tested on animals and are made in California.

“We decided to make something unique and what we knew so well and share it with the world,” say Dzhilavyan and Zaytseva. “Our drive towards healthy lifestyle doesn’t stop on beauty we want to do everything in our power to operate consciously and cherish the planet. Our products are made only from natural and organic ingredients, recyclable materials, and we choose post-consumer materials for our packaging whenever possible. We also implement completely carbon neutral shipping on all orders.”

The Best Scalp Products for Everyday Care and Relaxation

BUR BUR also donates 2%* of every sale to The Rainforest Alliance, an organization that works with farmers, forest communities, and businesses to improve land management practices and train farmers in climate-smart agriculture methods.

We chatted with Dzhilavyan and Zaytseva who shared the inspiration behind the brand, their most popular offerings, future plans, and more.

When was BUR BUR founded and what does the name mean?

We launched BUR BUR in 2022 after two years of extensive research and formulation. The name comes from a Bur, flower of burdock plant. Growing up, we used to play with burs as they tend to be very prickly when dried up and stick to anything you throw them at. Well, it stuck with us. It was a playful way for us to include our upbringing in the name and laud the plant.

Tell us more about your products and what makes them special.

All our products are fully natural and based on burdock plant. Burdock is a powerful botanical used for generations for hair wellness all over the world. This plant is very dear to us because it comes from our heritage. It has always been a staple in our haircare routines and served as a foundation for our formula.

Do you have a hero product? What’s your favorite?

Our hero product is the Growing Season Hair Growth and Repair Oil. It is based on amazing ingredients such as burdock and nettle oil, bakuchiol, squalane, and vitamin C. It completely rejuvenates your hair and scalp, and we can not live without it!

Where are your products sold?

Our products are currently sold through our website as well as several distributors such as Urban Outfitters and Live Healthillie.

What's next for the brand?

We are currently working on expanding our product line and are planning to introduce shampoo and conditioner this year. Further plans include for BUR BUR to be sold in major retail stores both in the U.S. and overseas.

For more information, visit BUR BUR’s website. Follow on Instagram: @burburcare

[Images courtesy of BUR BUR]

Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk