Earth Day 2021 is right around the corner (April 22) and Dazzle Dry has partnered with the GSN Foundation to introduce the ‘Promise to the Planet’ social media campaign. In response to the urgent need to help combat climate change, the campaign is encouraging consumers, along with members of the beauty and wellness industries, to join forces in solidarity by painting their nails green and blue, then posting pictures across social media using the hashtag #promisetotheplanet.

Sustainable Spotlight: Dazzle Dry

The GSN Foundation is a nonprofit organization that is leading the global wellness community to make a positive impact on the planet. The Foundation supports the efforts of GSN Planet through industry-based fundraising initiatives focusing on education and activism.

“We’re honored to partner with GSN Foundation on this social media campaign for Earth Day,” says Dr. Vivian Valenty, Founder of Dazzle Dry. “I know we share a collective core mission for wanting to create sustainable and impactful practices for both the well-being of the industry and consumers that will allow us to continue to have fun and enjoy our beautiful planet together.” 

For every order made on April 22 that includes a lacquer from the Earth Day Collection (to be released that day), as well as select shades of blues and greens, Dazzle Dry will plant two trees with WeForest. To date, they have planted approximately 150,000 trees with WeForest in the Khasi Hills of India and in Luanshya, Zambia. To see a list of additional ways that you can support and participate in the campaign, click here.

"GSN Planet is extremely grateful for the opportunity to partner with Dr. Valenty and Dazzle Dry on this Earth Day Promise to the Planet Campaign,” says Thor Holm, GSN Planet Board President. “I think we can all agree that the health of the planet is not a political matter, but a threat to our future and the future of the next generation. We can make a difference and we can do it together!"

For more information about the campaign, click here. To purchase Dazzle Dry products, visit their website and follow on Instagram: @dazzle_dry @greenspanetwork

[Image courtesy of Dazzle Dry]

Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk