Earth-Friendly Beauty: Eco-Conscious and Sustainable Brands
Photo by Dg fotografo
Whether it’s regularly donating to environmental causes, taking steps to provide less wasteful packaging, or using sustainable ingredients, in recent years the beauty industry has made great strides in reducing its environmental impact. While we still have a long way to go, many brands are committing to making better choices when it comes to sustainability.
In honor of Earth Day, here are some eco-conscious brands and brands that are giving back to environmental causes to help you find greener options for beauty purchases:
Aether Beauty
Aether Beauty’s eyeshadow palettes are sustainably packaged. With the removal of eyeshadow pans and elastic, the paper palettes are fully recyclable and zero-waste. The brand also uses natural and non-toxic sustainable ingredients.
By using only botanically-based, 100% vegetarian ingredients, Alba Botanica consistently "does beautiful" by reducing its environmental footprint whenever possible.
The Renewing Scalp Care collection features is packed in 50% PCR packaging and FSC certified outer packaging. The lineup includes Scrub-to-Foam, Hemp Leave-On Treatment, and Peppermint Leave-On Treatment.
Ama Sea Beauty is a clean skincare line with ethically sourced ingredients and eco-friendly practices. This highly sustainable brand features wild-grown, nutrient-rich California seaweed in their products, hand-harvested by founder and formulator Antoinette Marquez. Learn more about Ama Sea Beauty in our Sustainable Spotlight.
The New Zealand-based sustainable beauty brand offers a range of Shower Steamers available at Target, and come in Lavender, Lemongrass, Orange & Grapefruit, and Peppermint & Eucalyptus. Anihana promotes sustainable processes including production and packaging, and uses ingredients that are safe and affordable.
Avalon Organics
Avalon Organics believes in using certified-organic ingredients from trusted sources that are safe, effective, and conscious of the greater good. This means no GMOs, no parabens, no synthetic fragrances or colors, and products free of sulfates! All Avalon Organics shampoo and conditioner formulas are now Environmental Working Group Verified, which means the product avoids EWG’s ingredients of concern, is committed to full transparency, and operates under good manufacturing practices. They are Leaping Bunny-certified, vegan, and biodegradable!
85% of Aveda’s packaging for skin care and haircare products is made from 100% recycled materials. Learn more about Aveda’s commitment to responsible packaging here.
Bathing Culture
San Francisco-based bath and body brand Bathing Culture is designed for the adventurous, the design-driven, and the sustainably-minded. Founded by childhood friends Tim Hollinger and Spencer Arnold, the duo was searching for a non-toxic body wash that could hold up to their active lifestyles. Enter Bathing Culture: an homage to the joyful act of bathing and its centuries-old influence uniting cultures around the globe and across generations.
While it was an admittedly expensive investment for a young brand, Spencer and Tim have pledged to use #NoNewPlastic —from their packaging to shipping materials. They're one of the few companies to use bottles made from 100% pre-existing recycled material sourced locally in California. Every day is Earth Day at Bathing Culture! The carbon neutral brand makes it an ongoing mission to plant one native plant or tree for every five gallons sold of their biodegradable, organic Mind & Body Wash. Bathing Culture also also just launched Mind & Body Wash Home Refill Kits, so you can save on packaging.
Beautyblender’s Recycling Program in partnership with Top Rock Renewables help keep used Beautyblenders out of landfills. Instead, the blenders go to a 22 MegaWatt waste-to-energy power plant that powers approximately 14,000 homes per year and reduces greenhouse gas emissions by around 249,100 tons per year (the equivalent of 48,000 passenger cars per year).
Beautyblender also creatied Bio Pure, which replaces the majority of their raw materials with a renewable plant-based pre-polymer for the foam, BioPlush™ foam, made from a 60% plant base of renewable sugarcane and produced with a proprietary 2-step foaming process which is used among all Beautyblender sponges for a cleaner foam with NO harmful chemicals.
The “Living Lighter” box from Beauty Heroes is a sustainable supply kit packed with natural beauty and home products in elegant, reusable and biodegradable packaging that will seamlessly ease you into a new way of living. Along with helping to minimize your personal approach to a more conscious lifestyle, Earth Day and every day, Beauty Heroes is proud to feature forward-thinking brands that are planet-positive and give back to the communities that sustain them in a meaningful way.
Blue Heron Botanicals is a sustainable and ethically-conscious skin care brand that strives to make a positive impact on the planet while providing products made from high-quality natural ingredients. Some of the brand’s popular products include balms, salves, and lip therapy. Not only is Blue Heron’s packaging pretty, but it is also plastic-free and features eco-tubes that are 100% biodegradable and home compostable.
Burt’s Bees is committed to making the world a little greener and a little cleaner. The brand has a policy of sending zero waste to landfill. Each month, employees diligently volunteer to check over 200 recycling, composting, and waste-to-energy bins, ensuring everything is sorted properly. Burt’s Bees has also outfitted its facilities with energy-efficient lighting, resource management software, and efficient production equipment. You can read more about Burt’s Bees commitment to sustainability in our Sustainable Spotlight.
Clairol Natural Instincts
The packaging is eco-friendly by removing unnecessary printing, PVC plastics, and cutting down production and shipping to save energy. The quick rinse formula also cuts down on rinsing time to save water!
C’est Moi
C’est Moi products are clean, gentle, effective, vegan, cruelty-free, hypo-allergenic, Dermatologist Tested, made with natural & organic ingredients and do not contain any Synthetic Fragrances, parabens, phthalates, sulfates, mineral oil, silicone or dyes. TerraCycle® and C’est Moi have partnered to create a national recycling program for C’est Moi rigid plastic packaging.
Coola is committed to improving the health and safety of our communities, waterways, and habitats through responsible ingredient sourcing and sustainable packaging year-round. Through the various sun care, skincare, and sunless tan offerings this innovative brand utilizes sustainable ingredients while working to reduce waste and increase recyclability. Currently over 75% of the brands product packaging is fully recyclable, with the goal of increasing that number to 100% by 2023.
Cyan
Cyan has a recycling program in place which offers special discounts and promotions to shoppers who participate. They ask customers to send back their empty Cyan bottles in the Cyan packaging so they can re-use. Once you email them that you’re finished with your product, they’ll send you a prepaid shipping label to send back the materials. Once received, they will re-use or recycle the materials and send you your reward!
Davines
Davines makes it part of their mission to create packaging that is as environmentally friendly as possible. You can read more about the steps they take here.
Dazzle Dry is a socially and environmentally conscious nail brand. The brand has partnered with WeForest to plant one try for every retail order placed. Boxes and packing materials are made with recycled kraft paper and boxes. Learn more about Dazzle Dry’s sustainable efforts in our Sustainable Spotlight.
Earth's Shell
Created by Latina cosmetologist, Estafani German, the collection is 100% natural, ethically sourced, vegan, leaping bunny certified, and eco-friendly with recyclable packaging and a pledge to plant a tree for every single order.
Eminence Organic Skin Care is the first skin care brand to plant 10 million trees. The brand plants a tree in a developing country for every product purchased. The company is a Certified B Corporation, which means it’s committed to business practices that benefit the planet and make a lasting impact on the world. Through its Forests For The Future initiative, and in partnership with global tree-planting organization Trees for the Future, Eminence has planted trees in developing countries worldwide.
eos is an active member of the Global Shea Alliance (GSA)—a non-profit industry association that promotes industry sustainability, quality practices and standards, and demand for shea in food and cosmetics. Also a part of GSA’s Sustainability Working Group, eos products support the use of Shea from registered cooperatives in West Africa, as well as assist in the development of sustainable practices and women’s empowerment by providing a critical source of jobs and income for women Shea collectors.
Additionally, Eos is partnered with TerraCycle, the global leader in recycling complex materials, to make recycling eos products less complex while substantially reducing the amount of waste contributed by the products.
Ethique has been at the forefront of sustainability since its inception in 2012. Founded by Biochemist Brianne West, Ethique was created with the intent to change the beauty space with innovative environmentally friendly products and practices. To date, they have saved over 20 million bottles from ending up in landfills thanks to their lineup of ethically sourced zero-waste bar products (shampoo, serums, lotions, and more).
In the past 10 years, Ethique has donated over $2 Million to 700+ organizations focused on addressing environmental and social issues. The brand launched The Ethique Foundation, a registered charitable trust to donate to a select handful of charitable organizations delivering proactive, long-term solutions for a better planet. The brand plans to donate at least $10 million by 2026.
The dermatologist-founded, plant-powered skin care brand has established their business with the earth in mind, making major strides in reducing their carbon footprint. The brand utilizes packaging that contains over 70% of recycled plastics and are 100% recyclable, while all of their boxes are made from 40% recycled paper and are 100% recyclable.
The Farmhouse Fresh Ranch also serves as a sanctuary for animal rescues. Their creed is “Life is Short. Save Something Furry.” Sales from purchases go towards caring for forgotten, neglected, and abused farm animals at the FHF Ranch and Sanctuary. They also fund, transport, and actively support other rescues.
Fur
Fur proves that botanical beauty isn't just for your face. With their beautiful lineup of natural body and hair products (for hair everywhere), Fur extends its commitment to sustainability in the most thoughtful details, like in their Bath Drops.
Unlike bath beads from the 90s, Fur's Bath Drops are biodegradable, nourishing the skin without gelatin and using only the highest quality natural ingredients, like Red Seaweed and Jojoba Oil.
Garnier pledges to continue to introduce measures to reduce plastic usage by committing to 100% post-consumer recycled (PCR) waste for shampoo, conditioner, and leave-in conditioner bottles in its #1 selling hair care collection—Fructis Sleek & Shine. Presently, Garnier Fructis hair care products are produced in a zero-waste facility. The current packaging contains 50% post-consumer recycled waste, and the Garnier Fructis Sleek & Shine formula uses sustainably-sourced Argan Oil from Southwest Morocco.
Goody - Planet Goody Collection
Carefully created from plant-based and earth-friendly materials, the Planet Goody collection uses sustainable packaging and is made with renewable materials.
This is Target's first COSMOS-certified brand—the gold standard for verifying the integrity and sustainability of natural and organic cosmetics. Products are free from parabens, artificial colors, GMOs, sulfates, synthetic fragrance, and mineral oil.
Guerlain
With an awareness for social and environmental responsibilities, Guerlain integrated sustainable development into its company strategy back in 2007. Steps they are taking include developing eco-friendly packaging and becoming “the leading house in bee protection.” Learn more about Guerlain’s commitment to the environment here.
After a life-changing boat adventure from Ireland to the United States, founder Donagh Quigley felt a renewed responsibility, respect, and awe for the natural world. Once he arrived at his destination, fate continued to guide him on a journey that inspired him to start The Handmade Soap Company. The packaging of the ANAM collection is glass and has a compostable refillable pouch that can be purchased. All all of the brand’s primary and secondary card packaging is made from recycled card, and plastics are made from recycled (PCR) plastics. Learn more in our Sustainable Spotlight.
Herbivore Botanicals
Natural skincare brand Herbivore uses packaging that is made with recyclable and reusable glass and food-grade plant-based ingredients. Herbivore bridges the gap between effective, luxury, high-impact skincare and crunchy clean beauty.
Hey Dewy is a portable humidifier that works to replenish moisture that is lost throughout the day without all the hassle of using a traditional humidifier and can simply be plugged into the USB port from your laptop.10% of every purchase is dedicated to initiatives that make an impact through water, starting with The Water Project.
HIGHBORN
Highborn is a body care line of naturally derived luxury botanical aromatics based in Brooklyn. The collection consists of 3 fragrance families: Défumé, Salome and Moon Saber. Featuring organic, sustainably sourced and extracted essential oils, reiki charged crystals and high vibes, each distinctive fragrance profile will deepen your self love regimen, helping you discover your moment of bliss. From minimal glass packaging to conscious ingredient sourcing, the brand considers their carbon footprint in every decision.
At the heart of Jurlique is an organic and biodynamic farm that offers a sustainable approach to agriculture. Sustainability has always been fundamental to the brand, and any ingredients they don’t grow themselves are sourced from sustainable, fair-trade suppliers.
This eco-friendly, sustainable skin care brand makes its products with organic ingredients and natural additives ideal for sensitive skin. Their Dry Shampoo is packaged in a non-aerosol, recyclable container, and Elliot’s Oatmeal Soap is made with certified-organic oats and sustainable palm oil.
Kelsen offers premium, clean, unisex haircare products that you can feel good about, made with organic ingredients and sustainable packaging. The line is top-rated by The Good Face Project, Peta cruelty-free and micro-plastic free. Kelsen packaging is eco-conscious (no single use plastics) and made with glass and recyclable squeeze tubes made with 85% plant-based sugarcane. Caps are made with biodegradable/compostable wood composite. The brand was created by pro skaters Curren Caples and Sean Malto and pro surfers Jack Freestone and Mikey February. Kelsen will donate 1 percent of sales to the 1% For the Planet.
Kevin.Murphy’s packaging is made from 100% recycled ocean plastic, making it the first-ever beauty brand to implement this practice. This is projected to save the planet over 360 tons of new plastic each year.
Kiehl’s is committed to sustainability through formulation, packaging, manufacturing and recycling, and community commitments.
The brand offers recyclable, opaque bottles containing clean, conscious, cruelty-free, vegan, and sustainably sourced high-quality eau de parfums. The bottles are made from recyclable glass, using only natural paints with a diffuser and cap that are easily recyclable.
We often use cotton makeup buds in our daily beauty routine. All those buds increase toxic waste and harm our planet. What we can do is to switch to reusable q-tips like LastSwab Beauty which is mostly used for makeup corrections. You can use it about 1000 times and it's easily washable with soap and water.
Brows and lashes aren't exempt from clean, eco-conscious beauty. LASHFOOD, a natural line of eyelash and eyebrow enhancing serums and functional makeup products, has been at the forefront of beauty brands committing to a more sustainable world.
Products are made in a USDA organic certified facility from recyclable packaging, sustainably harvested ingredients, and environmentally conscious waste management, LASHFOOD extends its commitment through partnerships with companies like One Tree Planted, helping to restore balance and honor our home planet.
Katrina Shum, Sustainability Manager at Lush, shares, “It was started as a values-driven business by six co-founders who wanted to bring their passion and knowledge in the cosmetics world to life. From the beginning, they placed an emphasis on vegetarian, handmade products, fresh ingredients like organic fruits and vegetables, ethical buying, fighting against animal testing, and combatting over-packaging by developing products that can be sold ‘naked’ to the customer without any packaging.” One of Lush’s popular sustainable products is the shampoo bar —just one packaging-free bar is the equivalent to 80 washes, saving the equivalent of three small plastic shampoo bottles. Learn more in our interview with Lush Co-Founder Rowena Bird.
Their natural skin care collection is handcrafted using fine exotic and nutrient-rich ingredients that are organic, bio-dynamic, wild-crafted, cruelty free, sustainable, and/or harvested with social consciousness in mind. The brand encourages environmental thoughtfulness in every step of production—from the growth, harvesting, and processing of raw ingredients to the packaging of products. Packaging is recyclable and made from recycled ingredients.
La Mer
La Mer advocates for ocean protection through charitable donations, awareness-raising initiatives, and supporting ocean conservation projects. La Mer’s Blue Heart Oceans Fund is committed to marine-protected areas in the Azores Islands, Grenada, and the East China Sea.
One vegan, zero-waste Lunette period cup lasts over two years (the FDA-recommended life of a period cup) and eliminates about 325 tampons or pads from the environment per person.
Maria Nila’s Eco-Therapy Revive Collection, consisting of a shampoo ($25.50), conditioner ($25.20), and masque ($41), is the first wetline from Maria Nila to have a natural and organic formula, certified by Ecocert. The products are 100% vegan and cruelty free, and are packaged in recycled ocean waste plastic.
Medik8’s goal is to become “the world's most sustainable professional-led skincare brand.” The brand is striving towards making all Medik8 products 100% recyclable, including caps, pumps, and bottles.
Since September 2019, every professional Medik8 product in a plastic bottle has been made from 100% Post Consumer Recycled (PCR) material. This means not only are they recyclable, but they are also made of 100% recycled material. In addition, Medik8 is officially Carbon Neutral Verified.
Some brand favorites include Crystal Retinal ($53), C-Tetra Luxe ($67), Hydr8 B5 Intense ($72), and the newly launched Crystal Retinal Ceramide Eye ($53)
Moon Juice
Each of Moon Juice's ingredients are sourced from quality-focused, environmentally-conscious organic growers and wildcrafters, and the plants used in juices, Dusts, and skincare are harvested from their native regions. Their skincare line is not exempt from their sustainability efforts; packaged in beautiful glass jars and sustainable sugarcane bottles, Moon Juice's cult-favorite lineup of Milk Cleanse, Cosmic Cream, and Plump Jelly harness the best of natural beauty, inspired by and good for the Earth.
Natureofthings
Inspired by the delicate ritual of nature, natureofthings is a luxury bath and body line that uses the highest quality botanicals and broad-spectrum hemp extract to restore and energize from the inside out, so you feel good today and even better tomorrow.
Rooted in the synchronicity of body, mind, and the natural world, sustainability for natureofthings is a holistic touchpoint for the brand. Their beautiful packaging was thoughtfully crafted from glass and wood and minimally branded, so that you feel compelled to repurpose and display on your vanity, well after use.
Naturium
Naturium, a plant-sourced, scientist-developed skincare line takes a stunningly contemporary approach to nature-inspired beauty and sustainability. Packaged with minimal plastic and recyclable glass vessels, each of Naturium's products--from their Virgin Marula Oil to their Retinol Cream--are formulated with the best, most biocompatible ingredients that Earth has to offer, all at an accessible price point.
Products are formulated, manufactured, and packaged in a high-tech, ECOCERT certified lab on St. Simons Island, Georgia. The small batch manufacturing method ensures superior freshness and quality. The brand’s legendary moisturizing cream uses uses sustainably-sourced sea kelp to help preserve ocean resources.
Orveda
Orveda uses less than 5% plastic in their products and uses glass bottles in their packaging. They strive to use sustainable ingredients and are mineral oil-free, plastic bead-free, and vegan.
Paul Mitchell was the first professional hair care company to take a stand against animal testing. It continues its strong commitment to giving back by supporting a wide range of environmental causes, including California Wildlife Center, Elephant Action League, and Beequilibrium.
Plaine products was founded to provide natural, quality products in sustainable packaging, making it easier for everyone to use a little less plastic in their lives. The products are refillable and they are shipped in eco-friendly packaging by EcoEnclose.
Launched in 2001, Pureology offers high-quality professional products for color-treated hair without sacrificing the quality of ingredients. “Color care without compromise” is the Pureology promise to professional stylists and at-home users who wish to align their beauty product choices with sustainable practice and aesthetic performance.
From the very beginning, Pureology products have been sulfate-free and 100% vegan. Now after over 20 years, that eco-commitment has grown to encompass more sustainable choices: this includes a reduction in their carbon footprint during sourcing of ingredients and raw materials, increased water conservation through concentrated formulas, and 95% post-consumer recycled plastic packaging that is 100% recyclable. Learn more about Pureology, a C2C certified brand, in our Sustainable Spotlight.
Reed + Gwen (from Avocado Green) is Climate Neutral Certified, along with the use of packaging that is made with 100% renewable energy and made with absolutely no water. Reed + Gwen products are naturally scented with botanical extracts, vegan, cruelty-free and backed by Made Safe and EWG.
Remilia Hair is known for The Cosmocap, an eco-positive and biodegradable lightweight hair serum treatment designed to transform dry, damaged hair into the shiny, healthy hair. Made in Italy, The Cosmocap is designed to instantly increase your hair’s shine and reduce frizz and breakage, leaving your tresses softer and stronger. The capsule itself is made of seaweed rather than plastic or gelatin.
R+Co is an award-winning, forward-thinking hair brand known for its cult-favorite products, gorgeous packaging, and sophisticated fragrances. A popular choice of editorial and salon stylists, R+Co’s high performance products, are color-safe, heat protective, cruelty-free, and vegan.
At the end of 2020 R+Co launched a couture collection, R+Co BLEU, a fully sustainable luxury hair care line that features a range of clean, daily essentials for all hair types and textures. The collection is divided into four families of products to address different hair needs: Repair & Moisture, Volume, Essentials, and Color. Formulas are mindfully crafted and ethically sourced. Learn more in our Sustainable Spotlight.
Each product in the Plant-Based Collection is formulated with more than 80% plant-based elements and other powerful ingredients that help minimize the damage to the environment and hair. The carefully sourced ingredients exclude over 1,600 unnecessary chemicals including sulfates, parabens, and phthalates.
Renpure believes that clean and sustainable beauty products should never compromise on performance. All of Renpure’s packaging is made from post consumer recycled plastic (PCR). The most innovative packaging update is the 100% recyclable pump, a breakthrough for the beauty industry since Renpure does not include a metal spring in their pump. Renpure’s pumps are also e-commerce compliant so there is no need for secondary plastic bagging.
In an effort to eliminate waste in the candle buying and burning cycle, Siblings created DIY candle kits consisting of eco-friendly coconut-blend wax in a plant-based bag and lead-free cotton wicks. At first you microwave the bag, the wax melts, then you pour into any vessel and top it off with a wick. The process is super easy, under $100 and makes for an amazing DIY project while you’re stuck inside.
Spectacle Skin Care, co-founded by Olivia Falcon and Andre Condit, makes its debut today on Earth Day with its first hero product, Spectacle Performance Crème. The brand’s sustainability mission prioritizes all product and packaging, ink to ingredients, warehousing and fulfillment practices as equally as important to streamlining steps.
UpCircle Beauty pioneered skincare made from upcycled natural ingredients such as coffee grounds, chai tea leaves, fruit juices and much more. Founded by 20-something brother/sister duo, William and Anna Brightman, after learning that hundreds of tons of these products make it into landfills every year, causing greenhouse gasses and global warming. UpCircle products are natural, organic, vegan, cruelty-free, palm oil-free, sustainable, handmade and housed in 100% recyclable packaging. Their gentle formulations are suitable for all ages and all skin types. Products are available on Amazon, Credo and the brand’s DTC site.
UpCircle has partnered with rePurpose Global to remove more plastic than they create as a business making the certified plastic negative. Through their partnership, UpCircle funds an impact project in Goa, India, called Project aaf Samudra. This project removes Multi-Layered Plastic (MLP) from Goa’s coastline, before it enters the Arabian Sea. As a business, they are funding the annual recovery and removal of nearly 4.3K+ lbs of plastic through the partnership. That’s nearly 1 million ocean-bound, single-use plastic pouches!
Learn more about UpCircle in our Sustainable Spotlight.
UMA
Crafted from plants grown on founder Shrankhla Holecek's centuries-old family farm in India, UMA redefines luxury with its gorgeous Ayurvedic inspired skin and wellness oils. Once each plant is processed from the UMA farm, it is distilled in a uniquely self-sufficient and environmentally friendly facility, where any waste product is converted back into reusable fuel and water is cycled back into the farm. Here, oils blend together to become UMA's signature products and are bottled in beautiful glass vessels that can be repurposed well after use.
Youth to the People is committed to sustainability with the goal to “do better than yesterday, do better for tomorrow.” They are reducing the quantity of plastic waste by choosing glass for their bottles and jars. They also choose post-consumer materials whenever possible and use clean formulas that meet the EU’s strict regulations.
In addition to their fully sustainable product selection, Youth To The People is always looking to reach for a higher standard and provide solutions to the challenges facing our one planet, which is why they started the "To The Planet Fund" which provides support for "non-profits that empower and support women as central to climate change solutions and non-profits that are working to mitigate the warming of the planet, advocate for renewable energy, and advocate and educate on net zero emission strategies."
Tata Harper
The brand consciously made the decision to have the majority of their packaging made from glass. They also use 100% post-consumer materials or recycled paperboard, and they use soy-based ink for printing.
When asked about what role sustainability plays in The Handmade Soap Company, founder Donagh Quigley shares, “It’s ingrained in our DNA. We Upcycled a 200 year-old linen mill, then recommissioned the hydropower turbine so we are powered by renewable green energy. We recycled all inbound card to our factory, all of our primary and secondary card packaging is made from recycled card, all of our plastics are made from recycled (PCR) plastics. We even have vegetable beds to grow supplies for our staff BBQs and beehives out the back of the factory.” Learn more about The Handmade Soap Company in our Sustainable Spotlight.
Get your shine on with the earth-friendly WetBrush Go Green Treatment & Shine Collection. Built-in natural oils distribute nutrients to your hair that instantly moisturize, repair, and restore as you brush. The all-natural biodegradable plant starch handle naturally breaks down in a landfill within 5 years
The sustainable hemp-derived Plant Fibre Lash Collection ($24 each) features three innovative lash styles. All components of this lash, from band to fibres are derived from plants. Velour is the first to brand to bring hemp-derived fibres to lashes.
WLDKAT prides itself on being clean, sustainable, cruelty-free, and earth-reversing skincare that removes irritating and unnecessary additives, replacing them with globally inspired formulas and supremely sensorial textures that deliver sought-after (purr-worthy) glow. WLDKAT believes in leaving people, places, and things better than they found them. By using Post-Consumer Waste (plastic that has been recycled) they give it a second life. To celebrate WLDKAT’s first birthday, the brand partnered with One Tree Planted to plant a tree for every transaction on their site made during the month of April.
Heather Fritzsche founded youbody with the idea that “body wash could be more than what’s inside the bottle.” She wanted to provide a product that was fun and smells amazing, but also left the smallest footprint on our waters, instead of plastic that pollutes. Youbody comes in NEO Plastics™ packets that break down into clean energy in the regular landfill, no recycling needed. The brand chose carton board for the essences because it comes from a paper mill that is 96% fossil-fuel free. The mailing carton is 65% recycled content and is easily recycled.
[Images courtesy of brands]
Lizzy Sherman is an award-winning digital content writer/editor. She has been a featured guest speaker at Cal State University Northridge, Digital LA and The National Association of Audience Marketing Professionals. When she's not writing, Lizzy enjoys yoga and playing guitar. Follow her on Instagram: @zillizy