Benefit Cosmetics recently announced the launch of the newest edition to their brow collection, the Gimme Brow + Volumizing Pencil ($24).

We were able to get a sneak peek and hang out at the Santa Monica Pier with Benefit at their Gimme Pink Roller Rink. It did not disappoint. Roller skates + perfect weather + perfect brows = perfect day.

Benefit knows brows and they know how to party. The pier has been transformed with a roller rink where the LA Roller Girls (@larollergirls) showed off their moves at the launch event. With free skate rentals courtesy of Benefit, we were able to join the fun. In case you were wondering –  they skated circles around us. Literally.

Post skating, we enjoyed the perfect summertime treats - Hot Dog on a Stick (a classic) and cooled off with Happy Ice (@happyice). Of course, no event is complete without a ton of insta-worthy photo ops and a photo booth. My personal favorite was the glitz and glam at the brow bar. Brow touch ups and glitter. Enough said. 

The Benefit Gimme Pink Roller Rink is open to the public 8/12 – 8/14. You won’t want to miss it. All you have to do it click on the link to RSVP. Don’t forget your sunscreen!

Here’s what you need to know to visit the Benefit Cosmetics Gimme Pink Roller Rink:

Where: Santa Monica Pier in Santa Monica, California is located at 200 Santa Monica Pier, Santa Monica, CA.

When: August 12-14

Price: Free with RSVP on Eventbrite.

Can I rent skates? Yes, skate rentals are free or you can bring your own.

Where can I park? We parked at 1550 Appian Way (Lot 1 North) right next to the pier for $15, but there are also other public parking lots nearby.

How do I RSVP for the Gimme Pink Roller Rink? You can RSVP at Eventbrite.

Tara KP Troszak is an LA-based lawyer, self-proclaimed cat lady, writer, and freelance makeup artist for MAC cosmetics. She lives in the San Fernando Valley with her husband Nick and her cat Chevy. Follow her on Instagram: @makeupbytkp.