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Guests at New York's Goku Spa Can Set Their Own Prices for Services

Starting Jan. 15, Goku Spa NYC is allowing clients to pay whatever they want for services.

Known for its renowned head massages and a wait list that exceeds 540,000 people back in Japan, New York-based Goku Spa is allowing its customers to set their own prices for the first time ever. Starting Jan. 15, guests can pay whatever they want for the spa’s top-tier treatment service, Goku’s “Ultimate Sleep” massage, which normally costs $150.

Spa Profile: Goku NYC

Atsumi Kaneda, Founder of Goku NYC, created her special form of treatment called Zecchou Sleep (meaning "ultimate sleep"), which is performed without water or oil. The technique consists of 21 types of strokes. Pressure and direction using the fingers are applied to the scalp, facia, and muscles of the head. The therapist’s hands move slowly to move the muscles of the head, which results in increased blood flow and circulation.

With a waitlist that exceeds 540,000 people in Japan, Goku Spa is renowned for its relaxing head massages.

"Our hope is for New Yorkers to be at ease as we share exactly what this ‘Ultimate Sleep’ is,” says Kaneda. “When people experience an emotion they have never had, the reaction is priceless. We are so confident that our success will translate here in New York that we took on the challenge of the $0 and up model. This means that it is up to clients to determine the value of the hour-long ‘Ultimate Sleep’ spa session."

Spa Diary: Goku NYC

The $0 and up model, tip included, applies to all hour-long massages reserved during the first three months of 2020. This offer is only valid for one use per person.

For more information, visit Goku Spa’s website and follow them on Instagram: @goku_ny

[Image courtesy of Goku NYC]

Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk