Even though we miss doing things in person, during this time it’s not always possible or the safest option. Luckily, modern technology allows us to do more than ever virtually. In-person meetings have become Zoom meetings. Happy hour has turned into virtual cocktails. And now thanks to essie, you can even try on nail polish virtually!

‘70s-Inspired Nail Polish Colors and Designs

In partnership with ModiFace, essie on-hand is a virtual try-on salon that allows users to discover essie nail polishes using high-quality AR technology for application and color depiction. This means you can see the real shade on your own hands. This web-based tool is the first to utilize primary camera technology—virtual nail polish appears seamlessly on the user's hand, tracking nail shape and movement of fingers through your back-facing camera.

The Details

What is essie on hand?

essie on hand is a virtual tool launching first with a full palette of long-lasting gel couture colors. The try-on expertly captures the result of using the high-adherence gel couture color (step 1) with the high-shine top coat (step 2) through a virtual lens. 

How many colors can you try out?

Currently, there are 75 glamorous gel couture shades at your fingertips, including the newly-launched gel couture brilliant brocades collection. (essie plans to adds more colors after the initial launch.)

How does it work?

Users are prompted to choose from the below try-on options:

1. Live camera

2. Upload a photo

3. Use the readily available model hands and select a skin tone filter + nail shape

Shop gel couture nail polish shades by color or collection and watch nail polish appear seamlessly on your hand. When you are ready to pick a shade, you can add polish to your cart and essie.com will direct you to a select retailer to check out and purchase.

For more information, visit essie.com and follow on Instagram: @essie

[Images courtesy of essie]

Lizzy Sherman is an award-winning digital content writer/editor. She has been a featured guest speaker at Cal State University Northridge, Digital LA and The National Association of Audience Marketing Professionals. When she's not writing, Lizzy enjoys yoga and playing guitar. Follow her on Instagram: @zillizy