John Paul Mitchell Systems® Revamps Style Trip as Documentary Series
JPMS™ Artistic Director of Color Colin Caruso.
John Paul Mitchell Systems® has revamped Style Trip, its popular webisode series, as 15-minute documentaries with a narrative-driven approach to tellling stories of craft, inspiration, and the art of hair dressing. Series host, JPMS™ Artistic Director of Color Colin Caruso, visits salons around the country to discover local brands, artists, and communities while exploring their community in search of inspiration for hair.
The fourth webisode in the series visits Studio Be Salon in Fort Collins, Colorado, finding inspiration from New Belgium Brewery and Horsetooth Reservoir, both staples of the local community. Caruso, along with featured guest JPMS™ Editorial Director Noogie Thai and the Studio Be team, toured New Belgium and tasted several of its beers, which became inspiration for hair color. Caruso and Studio Be partner stylist Laurie Weeks-Kus also created amazing new colors and applied them to a guest back at the salon.
JPMS™ has revamped Style Trip as a series of short documentaries that go inside top salons to discover local brands, artists, and communities.
The webisode also explores Horsetooth Reservoir, a 6.5-mile stretch of water on 1,900 acres of protected Colorado wilderness at an elevation of about 5,400 feet. While offering an amazing way to experience the Fort Collins outdoors lifestyle, the activities that Horsetooth is known for such as hiking, swimming, and paddle boarding can be very damaging to hair. Caruso, Thai, and Weeks-Kus showcase how JPMS™ products can revitalize damaged hair and how an experience at a top salon like Studio Be can be both pampering and creative.
In the fourth webisode in the series, Caruso and featured guest JPMS™ Editorial Director Noogie Thai toured New Belgium and tasted several of its beers, which became inspiration for hair color.
Style Trip Fort Collins is now live on the Paul Mitchell YouTube Channel, with the next two episodes—which will visit Springfield, Missouri, and Burlington, Vermont—scheduled to debut late this year and in early 2020.
Find more information about Style Trip and download tip cards featuring hair styles and hair colors from each episode at paulmitchellpro.com.
[Images courtesy of John Paul Mitchell Systems®]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk