Launch Watch: The Latest Beauty Products You Should Have on Your Radar in 2024
From the hottest trends to innovative new products, we’re keeping an eye on the latest product launches you should have on your radar in 2024. Check back as we’re adding new launches to the top of this list as they’re announced.
Our Top April Beauty Product Launch Picks
La Roche Posay Cicaplast Lips Hydration Restore Lip Balm ($9.99)
Created for dry to very dry and sensitive lips, Cicaplast Lips Hydration Restore Lip Balm soothes and softens with a non-greasy texture. Formulated with Vitamin B5 (Panthenol), sustainably sourced Shea Butter, and La Roche-Posay Thermal Spring Water,Cicaplast Lips Hydration Restore Lip Balm restores the skin's hydrolipidic film and helps soothe skin.
Shiseido Ultimate Sun Protector Lotion SPF 60+ ($25) and Sun Protector Spray SPF 40 ($38)
On April 1st, Shiseido launched its latest innovation in suncare: the NEW Ultimate Sun Protector Lotion SPF 60+ and NEW Ultimate Sun Protector Spray SPF 40. Ultimate Sun Protector Lotion SPF 60+ features SynchroShieldRepair protection veil which is designed to become stronger with contact to heat, water and sweat. Sun Protector Spray SPF 40 is powered by SuperVeil-UV 360TM Technology, which helps spread sunscreen evenly over skin, protecting it from UVA/UVB rays from every angle. Skincare ingredients and antioxidant-packed botanicals nourish skin and help prevent damage caused by UV rays.
Stila Heaven’s Hue Hydro-Luminator ($30) and Stay All Day Liquid Waterproof Eye Liner ($24)
Stay All Day Liquid Waterproof Eye Liner comes in three vibrant colors: cosmic pink, marine, and violet haze. Charlie Ridde, Global Beauty Director for Stila says, ““These new eye liner shades are rich, saturated and really beautiful—they’ll absolutely make eyes pop. They’re also versatile because you can go all out with lining, stacking, or just adding an accent to any look.
Summer‘s a great time to have fun with color.” Hydro-Luminator is described as a liqua-whipped face enhancer. It’s a creamy-gel with a little bounce to it—a nice play on its light-catching power.
OLIVIAUMMA Founder Hye Young Kim created the “Glass Skin” skincare line with her teenage daughter, Olivia Yanuzzi. Their new collection, ‘Tanghulu,’ is inspired by the globally trending dessert with the intention of emulating the same glass effect on skin. The collection includes Shine Muscat Cleanser, Tanghulu Blueberry Serum, Strawberry and Tangerine Serum, Liptox Guava, and Liptox Mint.
Derived from a sustainably-sourced wild strain of chlorella vulgaris, this serum boasts pure microalgae apocarotenoids (apocarotenoid protects skin against solar UV-induced damage through activation of NRF2), which serve as natural retinoids, mirroring the action of retinoic acid. These naturally-occurring retinoids have a unique ability to bind to specific retinoid acid receptors, triggering a skin remodeling process without any unwanted side effects.
This spray provides style support with a soft matte finish, and smells of coconut sandalwood musk. Hero ingredients include hydroxyethylcellulose, mango butter, black pepper, and glycerin.
Biossance Squalane + Zinc Sheer Mineral Sunscreen SPF 30 ($32)
This daily, invisible mineral sun protection hydrates, primes makeup, and blocks daytime stressors without leaving a white cast or scent. Key ingredients include zinc oxide, ectoin, and butterfly ginger plant.
This limited edition Benefit Cosmetics x Scrub Daddy kit contains Benefit’s POREfessional Deep Retreat Pore Clearing Clay Mask mini, The POREfessional Face Primer mini, and a custom Scrub Daddy Microfiber Cloth for quick and easy mask or makeup removal. The kit is sold exclusively on BenefitCosmetics.com and on Benefit’s TikTok Shop for just $28 (a $40 value!).
Barker Wellnes is a vegan wellness company founded by Travis Barker. Designed to provide optimal care for inked skin, the new Tattoo Aftercare Collection elevates the healing experience for tattoo enthusiasts with two products: Tattoo Aftercare Balm ($20) and Tattoo Butter ($22). Formulated with a thoughtfully selected blend of all-natural, vegan, and cruelty-free ingredients, the Tattoo Aftercare Collection promotes healing, nourishes, and enhances the vibrancy of tattoos.
Agency HydroSerum Eye Stick and Milky Hydration Concentrate
HydroSerum Eye Stick is designed to visibly brighten and boost hydration around under-eyes. It’s a solid oil moisturizing balm made to glide and glow. Hyaluronic acid and argan oil visibly smooth fine lines and wrinkles, while niacinamide and licorice root extract work together to help fade the look of dark circles for instant illumination in one smooth step.
Milky Hydration Concentrate this is a lightweight, peptide-powered serum designed to deliver deep hydration in just 3 drops. Five types of hyaluronic acid work together with urea and polyglutamic acid to infuse moisture deep into multiple layers of skin and stimulate the natural production of collagen.
Our Top March Beauty Product Launch Picks
The Born This Was Mini-Palettes condense favorite Too Faced neutrals into two highly-pigmented palettes that are perfect for on-the-go beauty. The palette’s are designed to help you create smokey eye looks with the 6 versatile shades available within each.
The newest product from Armani beauty is Prisma Glass Lip Gloss, an innovative oil-in-gloss technology that delivers a multi-dimensional volume and shine. The gloss features ingredients that care for the lips, bringing up to 24-hour hydration while giving your lips a youthful and high shine effect. Prisma Glass debuts in five multidimensional, sheer shades, spanning a crystal-clear gloss to translucent delectable pinks, caramels, corals, and cherry, each delivering a mirror-shine effect with little to no shimmer.
Thrive Causemetics launched three new limited-edition shades: purple, green, and pink — all meant to amplify your natural eye color. Powered by flake-free tubing technology, Liquid Lash Extensions Mascara dramatically lengthens each lash from root to tip.
Necessaire Strengthening Shampoo + Conditioner with Rosemary Oil ($28 each)
This shampoo and conditioner set is made with rosemary oil, proteins, and ceramides combined with fragrance notes of mandarin, jasmine, and cedarwood. It’s made to help minimize hair thinning and protect hair from breakage. It’s also dermatologist tested, hypoallergenic, non-comedogenic, and vegan.
Superfood Skin Drip is a barrier-restoring liquid skin supplement. This serum instantly hydrates with vitamins, peptides, and postbiotics for smoother texture in 2 weeks. Ingredients include Vitamin CG, Niacinamide, Dandelion Root, and Postbiotic Ferment and Ceramides.
The collection features a mood-boosting palette of whimsical colors, holographic finishes, and psychedelic vibes. CND’s new collection is available in both Shellac Brand Gel Polish and Vinylux Long Wear Polish.
These multi-dimensional brown lashes are inspired by the viral French Balayage brushstroke technique that bathes your strands in light to brighten your look. They are available in 6 sunlit tones that realistically reflect where the sun hits naturally.
This 97% natural, sheer tinted lip oil is made with a nourishing hybrid of hemp seed and plant oils for an intense hit of hydration and pop of shine. KUSH Lip Oil comes in 6 sheer tinted shades with corresponding flavors, so you can choose whatever you’re craving. Flavors:
Green Dragon: Clear with a sage and peppermint flavor
Cookie Dough: Rosy beige with a tahitian vanilla flavor
Orange Crush: Orange with a citrus flavor
Pink Magic: Hot pink with a watermelon flavor
Dream Machine: Mauve with a guava flavor
Chocolate Cake: Chocolate brown with a cacao flavor
Saie Slip Tint Radiant All Over Concealer is a lightweight serum-cream all over liquid concealer. The skin-loving ingredients, anti-cake formula, clinically proven 12-hour wear and benefits for blemish-prone skin are what make this product truly special and unique. CEO and founder Laney Crowell wanted to create a concealer that didn’t upset her sensitive, acne-prone skin but still did its job. The product is rich with Hyaluronic Acid and Niacinamide to reduce inflammation and hydrate, while helping to conceal imperfections.
Skin Gym Sculpt Collection Wonderlift Body Serum ($35) and Cryo-Sculptor Face + Neck Serum ($30)
This clinically proven dynamic duo tightens, sculpts, and firms your face, neck and body with the potent duo of serum and built-in tool to deliver fast-acting results. Both products were created with a stainless steel massage applicator that glides across your face, neck and body for a refreshing sensation as it boosts absorption for ultimate results.
Our Top February Beauty Product Launch Picks
This 2-in-1 bronzer and blush enhances your glow while hydrating your skin. Whether you're aiming for a subtle flush or a vibrant bloom, this versatile duo has got you covered. This creamy talc-free product can achieve a subtle flush or vibrant glow.
Vitamasques, the K-beauty inspired skincare brand best known for sheet masks, expanded into the wellness category with the launch of plant-powered Hydrogel Patches available at Target. This Vitamasques collection includes:
Snooze Hydrogel Patch: Formulated with plant-based ingredients such as Melatonin, Lavender, Gaba, and Valerian Root to help you snooze the night away and sleep calmly.
Boost Hydrogel Patch: Formulated with natural ingredients B12, Caffeine, Green Tea and Ginseng, these patches help to combat tiredness and boost your energy to conquer the day.
Revive Hydrogel Patch: Formulated with a blend of DHM, Green Tea, Guarana, and B1, these patches will help give your body the reviving it needs.
R + Co Chainmail Thermal Protection Styling Spray shields strands with a fine styling mist that safeguards tresses from heat damage up to 450°F, while leaving hair soft and shiny. Applied to dry hair before styling with hot tools, this spray is brushable, re-shapeable, and ideal for creating smooth, voluminous styles that last.
Founded by Thu Brulé and David Brulé Sr, Thu Brulé is a new luxury skincare line that merges quality ingredients with luxurious lifestyle. The brand’s first launch is Thursty Skin Hydrating Fluid ($185), a high-performance serum designed to target signs of aging at the cellular level. Utilizing 5 molecular weights of hyaluronic acid, the Thursty Skin Hydrating Fluid combines bioactive compounds and science-backed ingredients to thoroughly hydrate and re-energize the power of youth in tired, stressed, and mature skin cells.
She’s the Moment is a hot pink creme and powder blush duo. “ I created She’s The Moment to capture that perfect warm, peachy golden hour effect that artists and clients are always looking to recreate. It’s universally flattering, which is why I’m calling it the shade of the season.”
This silky, 100% vegan lip balm conditions and soothes parched lips with a touch of iridescent baby pink color. Butter up for instant moisture, color and shine—and a hint of buttercream and pink sugar flavor.
Pat McGrath Labs and Marc Jacobs unveiled the MatteTrance Lipstick, Marc Jacobs Edition. This is a limited-edition creation honors Marc Jacobs’ four decades in the fashion realm.
This next-generation, burn-free plumping glaze delivers visibly fuller lips with a unique blend of hydration. It’s available in six artfully crafted shades to add a pop of juicy color: Guava, Fig, Cocoa, Praline, Macaron, and Persimmon.
MA:NYO has launched their Pure Cleansing Oil Deep Clean - a 100% vegan, lightweight cleansing oil formulated with a blend of naturally derived plant oils, including grapeseed oil. Pure Cleansing Oil Deep Clean has a proprietary Bio Shield Oil technology which splits oils into smaller particles, boosting its ability to bond and attract all kinds of impurities in the pores.
The Miracle Gel Birthday Collection provides a range of 8 celebratory crème and shimmer shades inspired by your favorite soft glam looks. With just 3 simple steps, primer + color + topcoat, this gel-like nail polish offers a chip-resistant formula for up to 10 days of color and shine – no UV lamp required!
This gentle cleansing balm that helps remove makeup, dirt, and excess oil without clogging pores or stripping the skin. It leaves the skin feeling moisturized after multiple applications, is formulated especially with acne-prone skin, and is non-comedogenic.
NEST New York’s most popular perfume oil is now available in home fragrance. The Indian Jasmine Home Fragrance Collection features key notes of Indian Jasmine Absolute, Red Berries, Pink Pepper, and Bergamot. It feels as though you’re in the lush Jasmine fields of India. The collection includes candles, diffusers, and perfume oil.
The collection features shimmery and glittery sheer glazes designed to layer over highly-pigmented crèmes, allowing consumers to paint it and glaze it, creating infinite personalized color options. Color highlights include apricot in both crème and glitter sheer finishes (Apricot AF, gLITter), which have recharging vibes and offer an inclusive alternative to traditional pastels. Cyber lime and turquoise crèmes (Get in Lime, First Class Tix) energize body and mind, while trans-seasonal dark brown, rich caramel, creamy tan, and shiny beige (Material Gworl, Spice Up Your Life, Basic Baddie, Bleached Brows) evoke feelings of warmth. Candy tones of shimmery bubblegum pink, sheer lavender glitter, and bright blue crème, (Bubblegum Glaze, Suga Cookie, *Verified*) have a whimsical, playful energy. The collection includes 12 new shades–seven crèmes and five effect sheers–matched in GelColor, Nail Lacquer, and Powder Perfection (six select shades), plus 9 new shades–six crèmes and three effect sheers–exclusively available in Infinite Shine.
Our Top January Beauty Product Launch Picks
Thrive Causemetics Sheer Strength Lip-Plumping Peptide Gloss ($26)
Thrive Causemetics expanded the Sheer Strength collection to include a range of hydrating plumping lip glosses. The glosses come in 10 high-shine shades, offering 12-hour hydration thanks to a proprietary combination of ingredients like peptides and sodium hyaluronate. Sheer Strength Lip-Plumping Peptide Gloss is formulated with Maxi-Lip™, an ingredient the brand says is clinically proven to increase lip hydration, visibly reduce fine lines on the lip by 30%, and visibly plump lips by 40%.
Simply glide the cooling skin stick on your clean, bare face, jet-lagged face and/or as makeup primer and let it do the work to create a protective barrier for dry, dehydrated, chapped skin while simultaneously glazing, brightening, and reducing the look of tired, uneven skin tone and lines.
Maximalist Age-Defying Moisturizer is formulated with ingredients designed to help correct that appearance of multiple signs of aging including a blend of 4% peptide-hyaluronic acid, niacinamide, hexylresorcinol and bakuchiol.
Stila Blush & Bronze Hydro-Blur Cheek Duo ($32) and Stay All Day Setting Spray ($34)
Stila Blush & Bronze Hydro-Blur Cheek Duo delivers color, contouring and bronzing in one dual-ended stick. The creamy-gel formula formulated with Stila’s Hydro-Blur Blend creates a dewy, glassy skin look and a seamless finish. The formula blends effortlessly to deliver a sheer to medium buildable coverage. Available in 6 different shades of blush and a perfectly-paired bronzer.
Stay All Day Setting Spray is a sheer to stay multi-use spray sets and keeps makeup fresh and in place for up to 16 hours. Formulated with a Correct + Blur Blend to smooth away the look of imperfections and infused with a skin-loving blend of orange, passion, and lily flower extracts.
Line, fill, sketch and shade with Sketch & Shade Liner, infused with silky oil for smooth, soft-looking lip effect. This velvety matte lip liner features a uniquely angled tip that allows for both precise application and all-over shading.
True Botanicals launched Phyto-Retinol Sleep Serum, one of the world’s first skincare products to be formulated with Peptilium, a plant active that the brand says is clinically proven to work two times faster and better than traditional retinol, without the sensitizing side effects. Along with the launch of Phyto-Retinol Sleep Serum, True Botanicals also announced that Jessica Chastain is the new global ambassador.
This scalp massager is designed to stimulate your scalp, improve blood circulation, and promote healthy hair growth.
The Dry Brush is made from natural beechwood, cotton, and sisal fibers. It effortlessly exfoliates, boosts circulation, and detoxifies skin. Embrace refreshed, rejuvenated, and toned skin with a healthy glow.