L’Oréal Paris Steps Into the World of The Devil Wears Prada 2 on Oscar Night
Image courtesy of L'Oreal Paris USA.
In collaboration with The Devil Wears Prada 2, L’Oréal Paris debuts a custom spot featuring global ambassadors Kendall Jenner and Simone Ashley during the 98th Annual Academy Awards. Created by Maximum Effort, the spot playfully drops viewers into the iconic offices of Runway Magazine. The story centers on an unexpected mix-up where Kendall Jenner is mistaken as a candidate for Miranda Priestly's new assistant. The spot also introduces one of Miranda's latest assistants, Amari, portrayed in "The Devil Wears Prada 2" by Simone Ashley.
The collaboration will extend beyond Oscars night, and will feature a series of creative activations throughout the film's theatrical rollout to celebrate confidence, glamour, and the cultural impact at the intersection of entertainment and beauty.
On the collaboration with the film, L'Oréal Paris Brand President, Laura Branik, says, "Teaming up with The Devil Wears Prada 2 lets us show up in a moment that defines beauty and pop culture, and at a scale that matches the legacy of the film. Launching this collaboration on Oscars night, with a spot that pays homage to the story and brings together our global ambassadors Kendall Jenner and Simone Ashley, is a meaningful way to reinforce what L'Oréal Paris stands for: celebrating women who set the standard, on screen and in real life."
Twenty years after the original film, The Devil Wears Prada 2 reunites much of the beloved original cast, including Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci. New additions to the cast include Simone Ashley, Lucy Liu, Justin Theroux, and Kenneth Branagh.
The film debuts exclusively in theaters on May 1.
Lizzy Sherman, Co-Founder of Spa & Beauty Today
A University of Michigan graduate, Lizzy Sherman is an award-winning writer and editor. You can also find her work in publications including Healthline, Sports Illustrated, Yahoo!, MindBodyGreen, Men’s Journal, Bezzy, and more.
She has been a featured guest speaker at Cal State University Northridge, Digital LA, and The National Association of Audience Marketing Professionals.
When she's not writing, Lizzy enjoys yoga and playing guitar. Follow her on Instagram: @zillizy,
Contact: lizzy@spaandbeautytoday.com