Pretty pink roses, sunny sunflowers, and exquisite succulents—the gorgeous flower arrangements on @kerrys_bouqcakes Instagram page are freshly baked and all created with buttercream! Kerry Roberts transforms cupcakes into works of art and if you live in Norfolk, UK, you can place an order. If you are admiring from afar, you can learn how to create your own buttercream creations thanks to Kerry’s online baking tutorials, which are available on her website kerrybsbouqcakes.co.uk. We caught up with Roberts to learn more about the story behind Kerry’s Bouqcakes, her stunning cupcakes, and class offerings.

What inspired you to launch Kerry’s Bouqcakes and how long have you been in business?

Every small business has a reason behind why it started. I have always had a passion for baking and since the birth of my two amazing children in 2013 and 2015, I decided to turn my passion into a business—Kerry’s Bouqcakes cupcake business was born.

I love to bake fresh, preservative-free cupcakes and then transform them into floral buttercream masterpieces. You could say I am a cupcake artist. 

Teaching is also something I am very enthusiastic about. I enjoy sharing my skills and knowledge with others, seeing their creativity evolve, and the expressions on their faces when they create stunning masterpieces to be truly proud of. Why not have a look at my online tutorials available via my website kerrysbouqcakes.co.uk?

I have worked hard to turn my passion into a successful small business, and a great deal of thought and love goes into every order, tutorial, and workshop.

Kerry’s Bouqcakes has a 5* food rating with the food hygiene agency.

You have so many gorgeous designs! Do you have a favorite and what’s the most popular request? 

I’m a vintage lady at heart, so my favourite designs would have to be where I incorporate either a nude colour palette or very elegant pastels.

The most popular request is probably a selection of flowers together in one cupcake box or bouqcake, I think because this has such a striking resemblance to an actual flower bouquet—just these ones are edible! My customers often comment on the aesthetic similarities between my cupcakes and a genuine flower. What a compliment to receive as I get inspiration from the nature that surrounds me (especially living in the beautiful Norfolk countryside)!

What flavors do you offer?

My boxed floral cupcakes are flavored just using deliciously creamy, sweet, and incredibly fluffy buttercream. Some of my students do add a hint of vanilla in their creations and I also offer a Deluxe Chocolate range for those with an extra sweet tooth. 

Where are your Bouqcakes available?

My cupcake creations are available in Norwich, UK. Unfortunately they are too delicate to post nationally or ship internationally, so this is why I don’t offer postal service. 

Don’t forget that you can learn my techniques for yourself via my online tutorials, if you wish to give baking and decorating them a go yourself! 

What should aspiring cupcake designers know about your online classes and which online class would you recommend to beginners?

I do indeed offer online tutorials and also private one-to-one sessions or group workshops at my location in Norwich, UK! My online tutorials are suitable for all skill levels, whether you are a complete beginner who has never used a piping nozzle before, have some basic knowledge of buttercream piping, or are an advanced baker who wishes to perfect their piping skills or branch out into a different form of cake decorating. 

My tutorials are all professionally filmed by a lovely videographer who then edits the footage into an easy to follow, step-by-step guide on how to pipe the perfect buttercream flower! Once purchased, the tutorials are yours to keep and watch as many times as you need. You will also gain access to my private VIP Facebook group, which is a community of my students who offer support, guidance hints, and tips to help you in your baking journey whether just as a hobby or as a small business. 

For an aspiring beginner cupcake designer, I would select my “beginners” tutorial where you will discover how to create wonderful finishes using buttercream coloring techniques. The course contains a demonstration of my buttercream recipe and method, instructions on how to pipe seven simple floral cupcakes, as well as various methods to achieve two tone coloring. You’ll also learn what materials and equipment are needed and what brands of colourings I use for the best results. 

Where can people find you?

Please do give me a follow on social media or contact me via my website kerrysbouqcakes.co.uk if you would like to know more. It would be great to virtually meet you on either Facebook, Instagram, Pinterest, Twitter or YouTube. Simply search for Kerry’s Bouqcakes!

[Images courtesy of Kerry’s Bouqcakes]

Lizzy Sherman is an award-winning digital content writer/editor. She has been a featured guest speaker at Cal State University Northridge, Digital LA and The National Association of Audience Marketing Professionals. When she's not writing, Lizzy enjoys yoga and playing guitar. Follow her on Instagram: @zillizy