I’ll be honest: brushing my teeth is probably the least favorite part of my daily routine—that is, until I discovered LINHART, a new oral care line. The first thing that caught my eye was the stunning packaging, which looks like it belongs on the shelves at Neiman Marcus or Saks Fifth Avenue. Yes, I’m a sucker for pretty products, but what’s more important to me is how effective and safe the products are for me. And fortunately, LINHART passes both of those requirements with flying colors.

Dr. Jan and Dr. Zachary Linhart are the father-son duo behind Linhart, a world-renowned dentistry practice based in NYC with a clientele base that includes celebrities, CEOs, athletes, and royalty. Using state-of-the-art ingredients and testing over the last 10 years, they launched their premium oral care line in 2019 as an alternative to the chemically-harsh drugstore varieties.

“We pride ourselves on having consistent, long-term patients who travel to us from around the world,” says Dr. Jan Linhart. “We work hard to create an environment in our office where patients feel comfortable and confident that they are receiving the best possible dental care, and we practiced this same approach in creating our products."

As soon as I tried LINHART products for myself, I was sold. The products do a great job at cleaning my teeth and leave me feeling super fresh, and it also feels good knowing that I’m using oral care products with safe ingredients that aren’t going to negatively impact my health. Plus, they look gorgeous on my bathroom counter and every time a guest goes in there, the first thing they ask when they step out is, “What are those gorgeous orange products on your counter?” One friend even asked if Hermès had launched a line of toothpaste! And the best part is, I now look forward to brushing my teeth every day.

I had the opportunity to chat with Dr. Zachary and Dr. Jan Linhart to learn more about the new line, what inspired its creation, and more. Read on to discover everything you need to know about LINHART.

When did LINHART launch and where is it available?

In terms of a national launch, Linhart began rolling out in 2019. The collection is now available across the U.S. with New York, California, and Florida as some of the top retailing states. Linhart can also be found in Paris, France, Maine, Texas, and Connecticut. Linhart is available at Linhart.NYC, Amazon, select premium online stores, and at more than 65 high-end pharmacies and boutiques nationwide. 

What inspired its creation?

Many of our patients were buying commercial whitening toothpaste, which contains high levels of silica and causes abrasion and a loss of enamel. We believed our patients deserved a better solution. For the benefit of our patients’ health and beauty, we first developed PearlinBrite® in 2007, the first formulation of Linhart products. After 10 years of modifications and improvements, we launched the fourth generation. We're always on the path of discovery and innovation in offering the most current and comprehensive approach to preventative and restorative oral care.

Tell us more about the design and packaging.

The lion is a throwback to the Czech lion, as well as the crown like a dental crown, and the heart in the crown like “hart” in our name. The typeface for the LINHART is derived from our Eastern European Czech heritage as well, and coincidentally, closely matches Ernest Linhart’s business card from the 1950s.

How many products are currently available?

We've launched four products made with state-of-the-art ingredients and infused with the Linhart family's four decades of dental experience. The collection includes:

• LINHART Toothpaste ($12) represents a dental science breakthrough, triple enamel protection known as Linämel™, which has three essential ingredients: Theobromine from chocolate, Fluoride, and Xylitol, along with aloe vera designed to soothe the gums.

• LINHART Tooth Whitener Gel ($24) is the perfect supplement to your everyday toothpaste. With hydrogen peroxide as the active ingredient, the Whitener helps to safely whiten teeth, while most toothpaste with whitening benefits use harmful abrasives that irrevocably damage tooth enamel.

• The LINHART Nano-Silver Toothbrush ($8) is an integral part of the product line, featuring a unique combination of antibacterial, ultra-soft, dual-length bristles. The infused bristles kill 99% of harmful bacteria, preventing the microbial proliferation that plagues ordinary toothbrushes.

• LINHART Lip Balm ($4.50) was specially formulated using natural and organic plant-based ingredients rather than additives. Because your lips are one of the most sensitive and absorbent parts of your skin, you should treat them with the utmost of care.

What makes your products unique?

Our collection is made by dentists, for you. The LINHART line of oral care products is based on 10 years of development within our global patient pool, 40 years of dental experience, and 100 years of Linhart expertise. 

Any plans to expand the line?

We are always on a path of discovery and innovation. We have several new products in development, with plans to expand both the collection and color selection for The LINHART Nano-Silver Toothbrush. 

For more information and to purchase, visit linhart.nyc and follow them on Instagram: @linhartnyc

[Images courtesy of Linhart]

Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk