Clean skincare brand Naturopathica has opened its new holistic wellness center, Naturopathica Holistic Health, on New York’s Madison Avenue. The stunning space offers a holistic approach to caring for beauty both on the inside and out and offers customized services, bespoke wellness programs, home care rituals, workshops, and more.

“Naturopathica is at an exciting inflection point in our history,” says Barbara Close, Founder of Naturopathica. “We’re ready to assume leadership in the category we originated 25 years ago. Our Madison Avenue Health Center, our third branded location, will be the launch pad for unprecedented, omni-channel growth.”

In addition to browsing the product line in-store, visitors can also work one-on-one with the brand’s Wellness Concierge to design customized, multi-step programs known as practices, which are combinations of therapies, ingestibles, topicals, and classes that are tailored to the specific needs and lifestyles of each guest.

The ground-floor retail area features 25-foot walls and cathedral-like windows that fill the interior with natural light. A variety of herbs used in the brand’s range of topical formulas, ingestible elixirs and tinctures line the shelves of the large wall, while its iconic blue bottles are organized by practice: Clear, Nourish, Defy, and Chill. Guests also have interior access to neighboring American luxury accessories brand Mark Cross via the retail area.

Naturopathica Holistic Health’s downstairs area offers a multi-functional sanctuary of meditative quiet that is completely apart from the busy streets above. There is a central waiting area and four treatment rooms where clients can enjoy a massage, facial, IV drip, and other therapies—at the completion of every spa experience, guests will be served a complimentary custom tonic. The downstairs can also be transformed into a single large space, which can be used for meditation classes, lectures, and early-morning toddler movement classes.

“Efficacy and sustainability go into every choice we make,” shares Tim Simmons, SVP of Creative Services at Naturopathica. “I was inspired by theatrical set design to use light, texture, and sound to create different moods. Each room can be used for any of our services, and the entire downstairs area can fold out to a single larger area for group activities. Productivity wasn’t the only goal; we were determined to minimize our actual footprint and environmental impact.”

To expand its menu of beauty and wellness services, Naturopathica has also partnered with the City’s best practitioners that are experts in a variety of areas, from acupuncture to crystal healing. Each month, it will offer a range of classes and workshops to bring your wellness experience full circle.

Adds Emma Froelich-Shea, President of Naturopathica, “I grew up on the Upper East Side and now I’m an Upper East Side working mom. In the intervening years, one thing hasn’t changed: Upper East Siders, like all New Yorkers, try to get 120 seconds out of every minute. It’s the same for new moms, newly graduated associates, and soon-to-retire corporate executives. People suffer dreadfully from the physical manifestation of achievement addiction: toxic stress levels, premature aging, tension headaches, poor sleep, dull skin tone, hormonal acne, and tight muscles, to name a few symptoms. So, I’m thrilled to open Naturopathica’s latest health center. I know we can help our guests find balance and deeper beauty as we support them on their paths to wellness.”

For more information and to schedule a treatment, click here. Visit naturopathica.com and follow them on Instagram: @naturopathica

[Images courtesy of Naturopathica]

Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk