For the first time ever, the US market can now discover and shop Italy’s most iconic beauty brands all in one place. Mozzafiato is an innovative new retail platform that showcases top Italian beauty brands on its e-commerce platform, which offers a personal guide into the craftsmanship, heritage, and generational know-how of each Italian company and their families.

10 Italian Beauty Brands You Need to Know About

Mozzafiato’s mission is to reinvent the American beauty experience through Italian culture and spirit, and carries a wide range of products that includes everything from skin care and fragrance to men’s lines and home. Currently, the website includes 17 brands that represent the diversity of regions across Italy:

• Acca Kappa

• Acqua Dell’Elba

• Acqua Di Bolgheri

• B&C Natura

• Borghese

• Carthusia

• Farmacia 1561

• Marvis

• Ortigia

• Sicilia

• Parco 1923

• Perlier

• Proraso

• Rudy Profumi

• Skin & Co Roma

• Storie Veneziane

• Tuttotondo

• Lorenzo Villoresi

Visitors to the site will also be transported to the geographical location of each brand’s region, enjoying a visual experience of the diverse Italian cities and landscapes. This intimate journey into homes, companies, and terrains across Italy will deliver unparalleled access and knowledge to the North American market, sharing the stories of beauty ideals and rituals practiced by Italians for centuries.

Mozzafiato also plans to open a series of immersive retail stores in 20 major markets across the US and Canada, all of which will feature include the same level of care, education, and Italian authenticity as the online platform.

“This is Italy’s moment in time to captivate the North American marketplace with its incomparable beauty culture,” says Amy Parsons, CEO of Mozzafiato. “In the same way that the Italian culture and lifestyle have created an enduring love for its design, fashion, food, wine, and automobiles, the world is ready to unlock its passion for Italian beauty. American consumers have proven their affinity for exploring multiple and diverse beauty brands in a single location. Mozzafiato transforms that concept into a beautiful, emotional experience with this collection of truly authentic and unique Italian products.”

For more information, visit mozzafiato.com and follow on Instagram: @iammozzafiato

[Images courtesy of Mozzafiato]

Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk