When Darren Criss, Madison and Matthew Ruggieri put their heads together, they came up with the idea for Onekind—a line of clean and effective luxury skincare that would consumers could enjoy at more affordable prices.

Armed with their experience in the men’s grooming category for almost a decade, the trio took all they knew about fair pricing and shelf ingredients to create the unisex brand, which was originally designed to tackle the pink tax (products marketed at women that are priced higher than similar formulations for men).

On October 1, the brand debuted with two skincare products for nighttime, launching exclusively online and at all Heyday locations:

• Dream Cream Nighttime Moisturizer ($38) - The super-charged night cream is rich in squalane and rosehip oils, locking in moisture and antioxidant to combat signs of aging while soothing away irritation with barley seed and chamomile extracts.

• Midnight Magic PM Serum ($42) - The potent retinol and peptide PM serum which features birch bark extract and vitamin E visibly reduces wrinkles, while plumping and brightening skin for a more youthful, even tone.

To celebrate the brand’s debut, the brand founders celebrated with a preview of the products at Heyday Beverly in Los Angeles. For more information, visit onekind.us and follow them on Instagram: @onekind.us

[Images courtesy of Onekind]

Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk