Top professional color care brand Pureology has launched a renovated product lineup for Summer 2020 with a stunning new look and select formula improvements that ensure professional-grade results and offer dual benefits for all hair types. The enhanced products and new packaging were introduced on Pureology’s website and at SalonCentric in June, and in August will be fully available at ULTA and on Amazon, in addition to launching on Sephora’s website.

Always at the forefront of sustainability, Pureology was created in California and offers sulfate-free and completely vegan hair products. Now entering its 20th year, the brand’s eco-commitment has continued to grow and its new 95% post-consumer recycled plastic packaging is 100% recyclable. Pureology also boats a reduction in carbon footprint during sourcing of ingredients and raw materials, increased water conservation through concentrated formulas, and all the brand’s products are free of parabens and mineral oil, and do not test on animals.

The new and updated Pureology line features more than 30 SKUs that range from shampoos and conditioners to treatments and styling products—all of which are organized by benefits, including hydration, volume, and more. All products contain the brand’s Antifade Complex (a patented ingredient blend infused with sunflower seed, a UV filter, and vitamin E) to ensure shine while preventing color depletion caused by environmental effects, along with Pureology’s Zerosulfate—a blend of corn, coconut, and sugar to cleanse without stripping.

“The moment where women feel the most beautiful and confident is in the salon chair after a fresh salon service—that’s the power of a professional stylist service,” says Candy Gebhart, General Manager, Pureology. “It’s that moment of feeling undeniably beautiful and confident that Pureology aims to preserve from the inside out, from salon visit to salon visit.”

For more information and to purchase, visit pureology.com and follow them on Instagram: @pureology

[Photo courtesy of Pureology]

Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk