Today is National Scrunchie Day, which is dedicated to everyone’s favorite hair accessory from the ‘90s! The best part is that scrunchies are back and they’re more stylish than ever, available in a wide assortment of colors, designs, and materials.

In honor of National Scrunchie Day, top hair accessories brand (and originator of the scrunchie) Scunci has donated over 1,000 scrunchies to Project Beauty Share, which provides personal hygiene, cosmetics, and beauty products to nonprofit organizations who serve women and families overcoming abuse, addiction, homelessness and poverty to help restore hope and dignity in their lives.

Conair x Scunci Debut Music Festival-Inspired Wild Primrose Collection with Sazan Hendriz

Scunci is honored to give back to such an amazing organization whose mission is to ensure everyone is cared for, feels beautiful and has a path to thrive. To celebrate National Scrunchie Day with Scunci, be sure to check out and shop some of their fun offerings. Our favorites include their 12-Pack, Jumbo Scrunchie, and if you’re looking for next-level glam, be sure to check out the Limited-Edition Kira Kira Crystal Scrunchie.

Scunci also shared a few fun scrunchie-related facts for National Scrunchie Day:

• Rommy H Revson obtained the first design patent for the scrunchie in 1987 and sold the license to scünci international

• At their peak, scrunchie sales in the U.S. totaled around $100 million annually

• scünci has created over 500 different designs of the scrunchie and continues to launch new trendy pieces

• Scrunchie sales over the past year are up 30%

• Over 26 Million Scrunchies have been sold over the past year

• Scunci is the #1 Scrunchie brand accounting for 53% of all scrunchie sales

• Scunci has 7 out of the top 10 Scrunchies

For more information and to purchase Scunci products, visit scunci.com and follow on Instagram: @scunci

Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk