Founded in 1979, Alba Botanica is all about supporting and empowering women. The brand recognizes that a big part of this is for customers to feel good about the skin they’re in and what they’re putting on it. Alba Botanica’s products feature quality plant-based ingredients that are 100% vegetarian and cruelty-free. 

Recently, Alba Botanica launched their Ocean Surf collection, which features sustainable packaging and a collaboration with pro surfer Caroline Marks. We caught up with Emily Murray from Alba Botanica to learn more about the brand and the latest sustainable launch.

What are Alba Botanica’s signature or most popular products?

Within facial care, Alba’s Acnedote line is a fan favorite, especially the Face & Body Scrub and Pimple Patches, as well as our Hawaiian Pineapple Enzyme cleanser. We also have a range of products in sun care, where our Hawaiian SPF 50 Sunscreen spray is a must-have and a top seller. Within Body, our Maximum Body Lotion, really delivers on all-day hydration and is a bathroom staple for our Alba consumer.

Is there anything that you want people to know about the ingredients used in Alba Botanica products?

We scrutinize every ingredient in our products—whether it’s a new product innovation or a heritage product—  to ensure that every product lives into our ingredient standards, which means no artificial colors, parabens, phthalates or petrolatum. We also use 100% vegetarian ingredients and we never do any animal testing.

What steps does the brand take towards being sustainable?

We’ve always looked at our formulas through a sustainability lens, making sure our ingredients lead the way in clean beauty and animal safety. We’re now also diving into our packaging sustainability, with our launch last month of Ocean Surf hair and body products in 100% recycled bottles. In 2022, we will start rolling out more of our products in 100% recycled bottles and 100% recyclable tubes, as well as participating in the How2Recycle program. 

Can you share a little about your partnership with Pro Surfer Caroline Marks?

Alba Botanica’s partnership with Caroline Marks just made sense. Caroline embodies what we empower our consumers to be every day—someone who’s not afraid to push the limits and question the status quo, and someone who cares about the earth and nature since she’s out there daily. She loves our new Alba Botanica Ocean Surf Shampoo & Conditioner because it helps keep her hair feeling stronger and healthier, and she uses Alba Botanica’s Maximum Fragrance Free Clear Spray SPF70 and Facial Sheer Shield Sunscreen SPF45 before she surfs.

[Images courtesy of Alba Botanica]

Lizzy Sherman is an award-winning digital content writer/editor. She has been a featured guest speaker at Cal State University Northridge, Digital LA and The National Association of Audience Marketing Professionals. When she's not writing, Lizzy enjoys yoga and playing guitar. Follow her on Instagram: @zillizy