We Tried ITK, the New Skincare Brand from Brooklyn and Bailey McKnight
Brooklyn and Bailey with ITK Color Changing Mask
Is ITK skincare good?
Identical Twins Brooklyn and Bailey McKnight recently launched their skincare line ITK (which stands for “In the Know”) and it’s like, really good.
Brooklyn and Bailey (@brooklynandbailey) who started their career on Youtube have tens of millions of follower on social media. And for good reason. Their fun sunny personalities help them connect with their audience and fans. They started their brand based on the idea that skincare should be easy to understand, vegan, and cruelty free. They want their products to be transparent, accessible to everyone and inclusive. I think they accomplished their goal.
The brand launched with an extensive variety of products including toners, moisturizers, serums, cleansers, supplements and an eye cream. A unique feature of the brand is that every product has 2 QR code experiences with augmented reality. One is for in-store (on the outer packaging) and another on the bottle itself for use when you’re at home. In-store you can see what the product looks like and get other product recommendations. At home, you can learn more about the products and take pictures within the augmented reality.
I’m not gonna lie - I was a little skeptical at first. I tried it, and it’s a really fun, informative way to explore the brand and the products.
My personal favorites from the line:
The Best ITK Products:
Model with ITK Broad Spectrum SPF 50 Sunscreen
Clay Color Changing Mask ($14.97): This helps tighten pores and gets rid of all the gunk.Plus, it’s just fun. It changes color. How could you not love it?
Broad Spectrum SPF30 Sunscreen Mist ($14.97): A makeup setting spray with SPF? Literally genius. SPF is a non-negotiable for me, and I love that this helps set your makeup and also protects your skin for that added protection.
Broad Spectrum SPF 50 Sunscreen Serum ($14.97): Again – Sunscreen and skincare in one? I’m sold. I love that this SPF 50 makes me feel extra protected throughout the day.
Have you tried ITK? It’s definitely on my list of favorite brands of 2022. What’s your favorite product? I want to know!
Don’t forget to follow Brooklyn & Bailey @brooklynandbailey and @stayitk
All of the products can be found at your local Walmart and online at Walmart.com.
Tara KP Troszak is an LA-based lawyer, self-proclaimed cat lady, writer, and freelance makeup artist for MAC cosmetics. She lives in the San Fernando Valley with her husband Nick and her cat Chevy. Follow her on Instagram: @makeupbytkp.