A few month ago I was invited to my first “virtual” event, the launch of STMNT Grooming Goods. Created by barbering pioneers Julius Arriola (@Julius Caesar), Sofie Pok (@Staygold) and Miguel Gutierrez (@nomandbarber), STMNT is a brand with a purpose.

Their collective mission is to “do more than contribute; we are looking to rewrite the standards of grooming.  We respect people that have bold, authentic statements to make. We are creating a community of movers and shakers that influence our industry. People that stand up for what they believe in. Taking a truly collaborative approach, we shaped a brand that goes beyond product.”

Created for everyone, the STMNT CARE line was developed for all hair and beard types. Featuring five products infused with activated charcoal and menthol for purifying and an extra clean feel, your grooming routine just got an automatic upgrade.

The range includes Shampoo, Conditioner, All-In-One Cleanser, Beard Oil, and a Hair & Body Cleansing Bar. My husband had not shaved since February and up until just recently was rocking a pretty hefty beard. The beard oil was a much appreciated addition to his daily routine. He’s also been using the cleansing bar and conditioner, and is a huge fan of both.

I rarely wash my hair (especially now), but when I do have I really enjoyed using the STMNT shampoo. The charcoal really helps remove product buildup (ahem, dry shampoo) from the hair and scalp. I love the squeaky-clean feeling I get after I use it. Added bonus: All of the products smell amazing. 

Beyond the STMNT CARE range, each of the creators has curated their own styling collection to reflect their personality and barbering style, complete with their own signature scent. Each of the individualized styling products in the STMNT STYLING line works hand in hand with the STMNT CARE products, which are meant to create the perfect canvas. 

Julius Cvesar’s Collection

Matte Paste
Shine Paste
Hair Spray

Stay Gold’s Collection

Fiber Pomade
Wax Powder
Spray Powder

Nomad Barber’s Collection

Classic Pomade
Dry Clay
Grooming Spray

I was really inspired by each one of the creators and their messages of individuality, creativity, and breaking boundaries in grooming and beyond.

I’m truly looking forward to using their products and to see the future of the brand. Whether you’re a professional barber, looking to perfect your faux-hawk, or just trying to up your grooming game, STMNT has something for everyone. And that’s the point.

All of their products can be found online at stmntgrooming.com and @stmntgrooming. Don’t forget to follow all of the creators on Instagram: @juliuscaesar @nomadbarber and @staygold.

Tara KP Troszak is an LA-based lawyer, self-proclaimed cat lady, writer and freelance makeup artist for MAC cosmetics. She lives in the San Fernando Valley with her husband Nick and her cat Chevy. Follow her on Instagram: @makeupbytkp.