Westin Partners with Hyperice to Support Post-Pandemic Self-Care and Recovery
As travel resumes, Westin Hotels & Resorts is offering guests support for self-care and wellness with an industry-leading well-being program that provides world-class recovery solutions for travelers.
Westin has joined forces with Hyperice, an expert in recovery technology that strives to provide the innovation to help people move better and feel their best with the debut of bespoke Hypervolt recovery stations in the 24-hour WestinWORKOUT® fitness studios at select Westin hotels across the United States. Beginning July 1, destinations that will feature the stations include San Francisco, Napa, New York City, Washington, D.C., Chicago, and more.
Westin not only empowers guests to maintain their wellness routines on the road, but also offers the complimentary, state-of-the-art recovery system using Hypervolt percussion devices to help guests warm up or recover after a workout, long flight or meeting, and to massage away stress and tension.
The Hypervolt is a handheld percussion massage device that delivers targeted pulses of pressure to care for muscles, accelerate warm-up and recovery, and help maintain flexibility and range of motion. Westin guests can also download the Hyperice App to tap into guided warm-up, recovery and body maintenance routines, and follow along with sessions led by top athletes, trainers, and wellness professionals.
In addition to the new Hypervolt stations to help with recovery, Westin’s wellness options include more than 225 Run Concierges globally who provide travelers of all running levels with the opportunity to have a running partner for individual runs and also host group runs. Since running in a new city can be difficult, RunWESTIN™ Maps were created to help travelers run like a local with curated scenic routes based on preferred distance.
“The pandemic was a wake-up call around the importance of taking care of the mind, body, and soul. In fact, more than half of global adults (52%) said they are putting more emphasis on self-care now compared to before the pandemic, and more than a third of runners (39%) believe run recovery is as important for mental health as it is for physical health,” says Jason Nuell, Senior Vice President, Premium Brands, Marriott International. “When it comes to feeling your best, we know that the way you move is just as important as the way you recover. With this in mind, we partnered with Hyperice to help travelers accelerate their recovery and optimize their well-being in a holistic way.”
[Image courtesy of Westin]
Lizzy Sherman is an award-winning digital content writer/editor. She has been a featured guest speaker at Cal State University Northridge, Digital LA and The National Association of Audience Marketing Professionals. When she's not writing, Lizzy enjoys yoga and playing guitar. Follow her on Instagram: @zillizy