Fans of the iconic Wetzel’s Pretzels—a nostalgic childhood staple that dates all the way back to 1994—will be excited to discover that they can now access their favorite snacks (along with brand-new innovations) outside of the mall.

Earlier this month, Wetzel’s Pretzels debuted Twisted by Wetzel’s in Orange County, CA. The new storefront features a vibrant and colorful interior design that reflects the company’s Southern California roots, while their menu includes Wetzel’s Pretzels’ signature, freshly made dough to create both classic favorites along with new culinary innovations that take their snacks to another level of fun and tastiness.

The menu features a vast selection of sweet and savory treats that are stuffed, topped and drizzled with a variety of delicious ingredients. Menu highlights include:

• Twistz: An ode to everyone’s favorite piece of the pretzel—the twist. Twisted and braided pretzel dough is stuffed with cheese and sprinkled with flavorful toppings. Select from the Pizza Bomb, Wetz Coast Club, or Triple Grilled Cheese.

• Dogz: The all-beef Wetzel hot dog guests know and love in an elevated version. Options include the Baja Boardwalk with jalapeños, green onion, slaw; the Cilantro Baja Sauce atop a spiral bun; and the Wetz Coast Classic, Sriracha Soul, and Everything Bacon.

• Loaded Bitz: Wetzel’s riff on loaded fries where sweet and savory pretzel bites are drizzled and finished with inventive toppings. The S’mores Bitz feature classic Bitz, smothered in rich chocolate fudge, mini marshmallows, graham cracker crunch and chocolate chips. Other options include Bacon Ranch and Baja Elote.

• Topped Pretz: Wetzel’s traditional full-sized pretzels are topped with innovative flavors. Options include the Nashville Heat, covered in Wetz Cheese Sauce and dusted with Nashville spice; and the Maple Bacon, with a maple glaze and crispy bacon bits, among others. 

• Pretzel Chimney Cakes: These twisted chimney cones feature their famous pretzel dough, rolled in sugar crystals and filled with creamy soft serve. Available in Cookies & Cream, Chocolate Brownie, and more.

• House-Made Drinks: Refreshing lemonades, floats and more, including the sweet and tangy Mangonada made with real mango frozen lemonade, chili lime seasoning, and top off with a tamarind straw.

Founded in 1994 by Bill Phelps and Rick Wetzel in Pasadena, California, Wetzel’s Pretzels is the nation’s leading pretzel chain that is known for its delicious and portable snacks that are hand-rolled, baked fresh, and served hot from the oven.

They have more than 370 bakery locations and can be found at malls and shopping centers across the country, as well as premier locations like Disney Springs® at Walt Disney World® Resort, Downtown Disney® District at Disneyland® Resort and Universal CityWalk™. More Twisted by Wetzels locations are also in the works for California and Arizona.

“With a history of being the innovative snack category leader, Twisted by Wetzel’s both embraces our core brand strength and unleashes its creative soul,” says Kim Freer, Wetzel’s Pretzels Chief Marketing Officer. “With an immersive, 360-degree bakery design and imaginative twisty treats, we’re amplifying the fun, flavor and joyfulness in snacking. Just as Wetzel’s started in Southern California decades ago, we’re excited to introduce this fresh concept first to our fans here in La Habra.”

Twisted by Wetzel’s is located at 1331 W. Imperial Highway, La Habra, CA 90631. For more information, call 626-630-7194 or visit their website. Follow on Instagram: @twistedbywetzels

[Photos courtesy of Wetzel’s Pretzels]

Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk