Winnie Harlow is Paul Mitchell’s new (and first-ever) Global Ambassador and can be seen in the brand’s 2021 campaign, which celebrates the power of self-expression through hair. The campaign was shot by renowned photographer Micaiah Carter to inspire consumers to embrace their distinct beauty and explore their personal style.

“Expressing myself through hair is a fun experience that represents different stages in my life. I get to create new personas, personalities, and characters with every look—from super sexy with long, straight hair, a chilled-out feel with curly waves, and a little tomboy with a short cut,” says Harlow.

Harlow is famous for breaking the beauty mold and following her own path as a successful model and activist. Partnering with Paul Mitchell is extra meaningful to Harlow because she has a family connection to good hair and the beauty industry. She shares, “Partnering with an iconic brand like Paul Mitchell is close to my heart as my mom was a hairdresser growing up. I loved seeing her transform a client’s hair, put a smile on their face, and leave them happy and ready to rule the world.” 

The new campaign will feature a variety of looks created for Harlow by Paul Mitchell brand ambassador hairstylist César DeLeön Ramirêz. César’s work has adorned hundreds of covers and spreads in leading magazines such as W, Elle, Vogue, Harper’s Bazaar, and GQ. He is a 2020 Hollywood Beauty Award Winner, a Beauty Director, and has a long list of celebrity clients including Ciara, Kylie Jenner, Kim Kardashian, Ariana Grande, Karol G, and more.

izzy Sherman is an award-winning digital content writer/editor. She has been a featured guest speaker at Cal State University Northridge, Digital LA and The National Association of Audience Marketing Professionals. When she's not writing, Lizzy enjoys yoga and playing guitar. Follow her on Instagram: @zillizy