Urban Skin Rx, dedicated to African-American consumers, has seen a huge surge in business (a 300% increase in sales) in 2020. With the beauty industry suffering due to retailer doors closing and social distancing guidelines, it’s a rarity for a brand to see such success during this difficult time.
Urban Skin Rx founder Rachel Roff and team will be providing insight for industry peers and entrepreneurs to learn how small businesses can recalibrate their marketing initiatives and creatively cultivate digital connections.
The complimentary webinar will be moderated by Amanda Knappman, Director of Marketing. Speakers will include:
Rachel Roff, CEO & Founder: Importance of Authenticy & Brand Values
Aubrey Leh, Consultant: Paid Digital & Social Media
Chanel Cooper, Social Media Manager: Social Media
Rocio Guzman, Associate Director, PR, Influencer & Social: Influencer/PR Marketing
Evan Sheets, eCommerce Strategy Director: Website / Email
Guest Speaker Moj Mahdara, CEO & Co-Founder of Beautycon: Brand Collaborations
When: Monday May 11, 2020 from 2:15 to 3 p.m. EST
Where: Zoom
Price: Free
RSVP: Sign up on EventBrite