6 Cool and Innovative February Beauty Launches That Should be on Your Radar
From skin care to makeup, find out why these six innovative new launches should be on your radar:
Benefit Cosmetics They’re Real Magnet Mascara ($27)
This extreme lengthening mascara uses an innovative extender brush with a magnetically charged core that pulls the magnetic mineral-enriched formula up and out beyond the tips of your lashes. The water-resistant, lightweight, buildable formula provides lengthening for 36 hours without any smudging or flaking, but if you want to take it off it’s easily removable.
Why it’s unique and innovative: It features an innovative magnetic-enriched formula to give you 40% longer lashes.
Bite Beauty Upswing Extreme Longwear Liquid Eyeliner ($25)
This is BITE’s first eyeliner and expansion in the clean eye category following the launch of Upswing Full-Volume Mascara. Upswing Eyeliner offers easy application, jet-black payoff, and clean ingredients. The dip format with an ultra-fine felt tip deposits just the right amount of product for a solid, super-pigmented black color payoff in just one swipe that applies smoothly and stays in place all day.
Why it’s unique and innovative: Upswing Eyeliner’s clean, vegan formula is designed with clean innovation that won’t irritate skin.
Dial Clean and Gentle Foaming Handwash ($3.29)
Dermatologist-tested, hypoallergenic, and gentle on skin. This line of antibacterial foaming hand washes is formulated with naturally-derived ingredients (Global ISO Standard 16128 defines naturally-derived as a plant or mineral derived material and water which is found in nature and has undergone limited processing). Clean and Gentle Foaming Hand Wash delivers just the right combination of moisturizing conditioners to give you a balanced clean that hydrates hands without drying skin, while killing 99.99% of bacteria encountered in household settings.
Why it’s unique and innovative: It features an extra gentle and moisturizing hypoallergenic formula that’s free from dyes, parabens, phthalates, silicones, sodium lauryl sulfate (SLS) /Sodium laureth sulfate (SLES). It’s also pH balanced, vegan, gluten-free, and available in a fragrance-free version for those who are super sensitive.
imPRESS Press-On Manicure: The New Generation and imPRESS Press-On Manicure x OPI ($8.99)
The one-minute press-on manicure that requires no glue and is safe on natural nails is new and improved! Now with PureFit Technology, imPRESS is slimmer and super comfortable, resulting in a natural-looking fit that looks and feels like your own nails. The brand just partnered with OPI to create a new collection in 10 of the most iconic and beloved OPI nail polish shades.
Why it’s unique and innovative: The manicure features a super slim and super comfortable fit that’s designed to feel like your more natural nails and help you achieve a flawless manicure. You can select from a variety of manicure options including OPI’s most iconic colors!
Qur Clip Balm and 360 Balm ($15/2 pack)
The 360 lip balm is easy to use with no cap or twist up. Its smooth rounded shape, flat profile, and gentle slide mechanism closes automatically. Clip Balm clips straight to your bag, belt or pants. Both balms are formulated without parabens, PEGs, phthalates, silicones, sulfates, and are cruelty-free.
Why it’s unique and innovative: Unique and convenient-to-use packaging is perfect for on-the-go lifestyles.
ELEMIS introduces the Pro-Collagen Marine Moisture Essence ($90)
This weightless essence formula absorbs quickly, leaving behind a light layer of hydration. It acts as a primer for your skincare and prepares the skin for the next steps in your routine.
Why it’s unique and innovative: This essence formula is powered by next generation Flash Filler Hyaluronic Acid to double skin’s moisture content and minimize the look of wrinkles.
Lizzy Sherman is an award-winning digital content writer/editor. She has been a featured guest speaker at Cal State University Northridge, Digital LA and The National Association of Audience Marketing Professionals. When she's not writing, Lizzy enjoys yoga and playing guitar. Follow her on Instagram: @zillizy