AAVRANI Launches Hair Care Line in Collaboration with Lilly Singh
We were given an exclusive peak at the launch of AAVRANI, an Ayurvedic science-backed beauty brand founded by Rooshy Roy and in collaboration with creator, entrepreneur, and advocate Lilly Singh.
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The inspiration for the line came from Roy’s Indian-American cultural rituals. Created in partnership with Singh, the hair care line consists of innovative hair care products that focus on scalp health.
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The brand features four unique products combining science and Ayurvedic traditions:
Hair Density Boosting Treatment ($48)
A leave-in serum you can use daily to improve hair thickness, reduce shedding, and promote hair growth.
Hair & Scalp Recovery Oil ($35)
A scalp and hair oil to nourish the scalp, combat frizz, and repair breakage.
I have been using this regularly and have seen a noticeable difference in the texture of my hair.
Intensive Repair Conditioning Hair Mask ($39)
Your hair’s new best friend. This deep conditioning mask helps to moisturize and strengthen the hair.
With time-tested ingredients like turmeric and neem oil, you can feel good about what you’re putting in your hair and on your scalp. The products are for all hair types, color safe, vegan, and cruelty-free.
Dry Scalp Rescue Serum ($42)
Formulated with salicylic acid and neem to help relieve irritation, dandruff, and dry scalp.
I have been using the products for several weeks now and to say I’m impressed is an understatement. My hair has never been softer, shinier, and healthier!
AAVRANI is available on sephora.com. Be sure to follow @aavrani and @lilly for all the latest updates.
[Photos courtesy of AAVRANI]
Tara KP Troszak is an LA-based lawyer, self-proclaimed cat lady, writer, and freelance makeup artist for MAC cosmetics. She lives in the San Fernando Valley with her husband Nick and her cat Chevy. Follow her on Instagram: @makeupbytkp.