Abercrombie & Fitch Launches Wellness-Focused Miniseries Hosted by World Champion Soccer Player Megan Rapinoe
World Champion soccer player and activist Megan Rapinoe is hosting Abercrombie & Fitch’s new seven-part Instagram miniseries dedicated to mental health and wellness.
Abercrombie & Fitch has announced a new seven-part Instagram miniseries dedicated to mental health and wellness. The IGTV series will be hosted by World Champion soccer player and activist Megan Rapinoe and will feature in-depth discussions with members of A&F’s 2020 “Fierce Family.”
This initiative builds on “A&F Conversations,” an existing video series focused on honest conversations about social justice and other topics. The “A&F Conversations x Megan Rapinoe” miniseries will build on that by diving into topics like coming out, intersectionality, racial identity, trans rights, self-love, body acceptance, overcoming adversity, disability representation, and more.
The first episode features Rapinoe and Olympic skier and LGBTQIA+ activist Gus Kenworthy sharing their stories of coming out, and was subsequently released on National Coming Out Day. In the episode, Kenworthy details his mental health challenges and experiences as a gay man in the hypermasculine world of men’s sports.
The remaining six episodes will be released throughout October and feature heartfelt conversations between Rapinoe and other members of A&F’s 2020 Fierce Family, including model and trans rights activist, Leyna Bloom; Paralympian and activist, Scout Bassett; former NFL player and poet, Ryan Russell; and others.
The IGTV series will feature in-depth discussions with members of A&F’s 2020 “Fierce Family” and cover a variety of topics including racial identity, self-love, and more.
“Through this series, we are incredibly proud to bring conversations about mental health to the forefront, as it is a topic that is extremely important to us and our customers,” says Carey Krug, SVP of Marketing at Abercrombie & Fitch. “These conversations explore the unique journey each member of our Fierce Family has taken, while also highlighting unifying threads of self-love and acceptance, their remarkable resilience in the face of adversity, and their courage to share their stories in an effort to tackle the cultural stigma associated with mental health.”
To learn more about A&F’s other campaigns and initiatives, click here. To view the A&F Conversations series, including the latest A&F Conversations x Megan Rapinoe episode, visit and follow A&F on Instagram: @abercrombie
[Images courtesy of Abercrombie & Fitch]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk