Bath & Body Works Launches New Nationwide Loyalty Program

Bath & Body Works Storefront

Bath & Body Works serves over 60 million customers who shop the brand for its popular collection of fine fragrance mists, body lotions, 3-wick candles, hand soaps, and more. From holiday gifts to self-care treats, customers rely on Bath & Body Works to offer an ever-expending selection of scents and personal care products at affordable prices. The brand is known for its cult-following and loyal customer base.

Now shoppers will be able to join a new rewards program called My Bath & Body Works Rewards which offers opportunities to earn free products, redeem special offers, and unlock early access to products.

Selection of fall 2022 products from Bath & Body Works

What to Expect from My Bath & Body Works Rewards:

• A free welcome offer upon signing up ($10 off $30 purchase)

• The ability to earn points while shopping in store, online or in the My Bath & Body Works App ($1 spend = 10 points)

• Free full-size product picks (up to $16.50 value) for every $100 spent, or 1,000 points earned

• Early access to sales and promotions, brand events and new fragrance launches

• A free birthday gift each year

• Sneak peeks at new product drops and first dibs on limited product offerings

• Other surprise and delight benefits

“Customers have been eagerly awaiting the nationwide launch, and this is a big moment for us – we’ve worked hard to deliver a program that reflects what our customers have been asking for, and we’ve leveraged so many learnings and insights from both our beta market members and associates; they helped us craft this and that makes it even more special,” says Brand President Julie Rosen.

“I’m especially excited to underscore that a key differentiator from other loyalty programs is that our members can redeem their rewards for free full-size products, not just sample sizes. It’s another example of the importance of putting our customer wants and needs front and center,” says Joanne Friess, Senior Vice President, Marketing Strategy.

Shoppers can purchase Bath & Body Works products at over 1,750 company-operated locations in the U.S. and Canada, more than 350 international franchised locations, and online at bathandbodyworks.com. For more information about the new rewards program, visit bathandbodyworks.com/loyalty-rewards.