Sarah Potempa is a celebrity hairstylist who had an idea for a product that would make it easier to curl hair. Her sister, Erin Potempa-Wall, is a lawyer who joined forces with her to invent a beauty product that would transform the hair industry. The two then got their third sister, Emily Potempa, on board as Creative Director—and the Beachwaver was born.  

Fast-forward seven years to June 2019, when the brand launched their haircare and styling product line, Make Waves. The collection provides products for all hair types, with more products to come this year. The line consists of vegan, cruelty-free cleansers, conditioners, and styling products with strengthening formulas, which focus on sustainability. 

The Make Waves collection includes moisturizing shampoo, moisturizing conditioner, purple shampoo and conditioner, beach spray, braid balm and fragrances. All these products were created to enhance natural waves, create texture and strengthen while styling. Product details below:

Good Vibes Moisturizing Shampoo and Conditioner ($24 each)

·     Strength and moisture

·     Contains coconut oil, Tahitian Monoi flower and shea butter combined with HI+ Bond Multipliers™ 

·     Smooth, detangled feel in the shower

BRB Blonde Purple Shampoo and Conditioner ($28 each)

·     Eliminates brassy tones and brightens blondes

·     Infused with Tahitian Monoi flower, shea butter and HIx Bond Multipliers™

·     Nourishes and moisturizes

·     Strengthens hair while toning

Braid Balm Pre-Braid Prep ($24)

·     Innovative foam prep

·     Consists of HIx Bond Multipliers™ 

·     Strengthens hair with each use

·     Create smooth, frizz-free braids

Shubie Surf Beach Spray ($18)

·     Infused with coconut oil, sea kelp and HIx Bond Multipliers

·     Enhances natural texture and adds strength 

·     Spritz and scrunch for surf-worthy vibes

Bondi Beach Day Fragrance ($68)

·     Delicate blend of Caribbean coconut and Mexican vanilla orchids

Bondi Beach Day Rollerball ($32)

·     Delicate blend of Caribbean coconut and Mexican vanilla orchids

·     Rollerball size for easy travel

“I find inspiration in the unique beauty of nature,” says Emily Potempa, who photographed the design for the packaging. ”There is nothing I love more than watching the sunset at the beach, as it reminds me to calmly reflect on the day. With our packaging, I wanted to convey that sense of gratitude for the present and the majesty of nature. There is beauty all around us, if we only pause to notice it. My hope is that the Make Waves packaging invokes that same sense of wonder and calm that I feel when I’m watching a gorgeous sunset. When lined up, the entire collection is one continuous photograph which I took.”

For more information, visit beachwaver.com and follow them on Instagram: @thebeachwaver

[Images courtesy of Beachwaver]

Jennifer Novoseletsky is a proud Illinois State University alumna with a journalism degree. She has been writing and editing for more than seven years—three in the skin care industry. While her heart lies in the city of Chicago, she currently resides in the suburbs, but is drawn to mountains and the outdoors.