Located next to the trendy Hideaway restaurant in the Rodeo Collection on Rodeo Drive in Beverly Hills, The New Lounge is the ultimate spot to enhance brows, lashes, and nails.

The cozy space houses hard wood floors, relaxing treatment areas with reclining comfy white chairs, a dedicated nail space, and four areas for lash and brow treatments.

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I recently stopped by to try two of their signature treatments. The first was their brow lamination and tint. The process involves perming eyebrows to elongate them so they appear fuller, and direct hair in the same direction, leaving brows looking full, healthy, defined, and polished.

The second treatment I experienced was their lash lift, where lashes are curled upwards to look fuller and thicker.

The first step for both treatments involves cleaning the eye area and measuring the lashes and brows to decide the right size of eye shield. Once completed, shields are set on the eye area and lashes are coated with a formula to soften them. Next, lashes are fanned out and curled.

The eyebrows are also set with a cream to soften the follicles so hair can be shaped into a new position. The hair is then brushed up to help set hairs in a vertical position. Then a neutralizer is placed to lock the hairs in place and keep them in shape.

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A sophisticated outline is measured and placed to perfectly line up how long brows should be and where an arch should be placed. My brows were then threaded and tweaked to shape.

Both treatments were done at the same time and took around an hour and a half. After the treatment, I was left with gorgeous full and perfectly shaped brows and uplifted and fuller lashes. Both treatments last anywhere from four to eight weeks depending on how fast your hair grows.

I found the brow lamination a much better alternative than permanent eyebrow microblading as it will grow out in case you want to change your brow thickness and shape. The eyelash lift made a huge difference in my makeup routine, as when completed it looks like you have already curled and applied a few coats of mascara on your eyelashes.

The New Lounge also offers a variety of eyelash extensions from natural to mega-glam, as well as beautiful nail designs.

For eyebrow lamination, tint, and threading the cost is $175. For an eyelash lift and tint the cost is $180. If you book a brow lamination ($110) and an eyelash lift and tint, you can save money on the bundle at $255.

Their nail art varies in price, but a French Tip Heart costs $50, which is pretty reasonable for Beverly Hills.

For more information about The New Lounge and to make a reservation, visit their website or call (310) 994-7668. Follow them on Instagram: @newlounge.us

The New Lounge is located at 421 North Rodeo Drive, G-1, Beverly Hills CA 90201.

[Photos courtesy of Shaena Engle]

Shaena Engle is a lifestyle, travel, entertainment, and food writer for a variety of publications including the Los Angeles Times, AOL, The Daily Meal, Justluxe, Perception Magazine, NARCity, The WeHo Times, and the San Diego Union Tribune, among other outlets.  She has authored three books, The Cheap Bastard’s Guide to Las Vegas (Globe Pequot Press), The Best Places to Kiss in Southern California (Beginning Press, a romantic travel guide) and Silver Linings: Triumphs of The Chronically Ill and Physically Challenged (Prometheus Books). She is also an amateur magician and often writes on gambling, poker, and magical happenings. She travels the world covering stories and resides in Los Angeles.