Our latest Beauty Boss is Brittany Lo, Founder of Beia—a vegan beauty wellness brand that empowers you to indulge in self-care. The expansive range of products and formulas are made from only the cleanest hand-selected ingredients and are designed to be dual-purpose so that people look good on the outside and feel good on the inside.

Lo is also the CEO and Founder of Beautini, a company that offers customizable hair and makeup services for weddings and special events. Drawing from her Chinese heritage and passion for the beauty industry, Lo realized her dream of creating her own beauty brand with the goal of inspiring others to embrace “me moments” that unleashed the best, most beautiful versions of themselves.

We chatted with Lo, who shared the inspiration behind the brand, secrets for success, wellness tips, favorite beauty products, and much more.

When was Beia founded? What’s the meaning behind the name?

Beia was founded in June 2021 and the word stems from the Mandarin (Chinese) word "bao bei" meaning precious treasure. Beia is all about taking time for me-moments and finding these precious treasures of time throughout the day for yourself.

What inspired the creation of the brand?

I grew up fascinated by my mother's makeup bag and wrote in my second-grade journal that I would one day have a beauty line. That is when the dream started, but I was truly inspired by working with countless women through my other company Beautini and learning about their pain points when it comes to beauty for them!

Does Beia have a hero product?

Yes! It was actually incredibly important to me to launch Beia with one single hero product. Quality is a top focus for us so I wanted to make sure we invested all of our time and research into making one incredible product rather than a handful of average products. Our hero product is our Daily Hydrating and Setting Mist that is both a facial mist and setting spray. It hydrates skin with hyaluronic acid and squalene, soothes skin with aloe vera and green tea, and de-puffs with caffeine. By launching with one hero product, we can then learn more about who our consumer really is and what they really want and need from us to then develop our future products.

What are your favorite products from your brand?

It's most definitely our Daily Hydrating and Setting Mist as we decided to solely launch with this one.

Where are your products sold?

Beia is currently sold directly on our website as well as on Amazon!

Future plans for the brand?

My big picture is to provide skincare solutions in the sexual wellness space. Our latest launch is the Refresh Wipes.

What inspires you?

My mom. I grew up watching my mom work a full-time job in engineering while being a full-time mother who would never miss a ballet class. She also took care of our house and always with a smile on her face. Now as a woman I am amazed at the amount of energy she has to accomplish all she does in a given day and it reminds me that anything is possible we just need to work for it!

Secret to success?

Do the work! I always hoped there would be an easy way to become successful, but I learned very quickly that nothing comes without hard work and dedication. You can accomplish any of your dreams, but you get there brick by brick.

Beauty secrets?

Drink lots of water and make sure to moisturize every time you shower or bathe. It will keep your skin smooth and plump throughout the day!

Wellness tips?

Taking care of yourself often comes with a feeling of guilt, but when we don't then we aren't being our best selves for others.

Best advice?

Don't wait for perfection, putting something into reality is much better than just talking about it!

How do you like to relax?

I decompress through a good workout class like SoulCycle or Barry's, and my ideal version of relaxing is watching “Law & Order SVU” on the couch with tea and a lit candle. Transitioning into a relaxed state before bed is key for a good night's sleep for me.

For more information, visit beiabeauty.com and follow on Instagram: @beiabeauty

[Images courtesy of Beia]

Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk