Our latest Beauty Boss is Ere Perez, Founder of Ere Perez—a sustainable beauty brand that features multi-use plant-based skincare and makeup products that are good for sensitive skin. After emigrating to Australia, Perez was inspired by the country’s nature and eco lifestyle, which ultimately led to the creation her all-natural beauty brand. She also wanted to stay true to her Mexican roots by incorporating rich colors into her line .

Ere Perez’s products are all thoughtfully made to help aid the environment while keeping skin happy, healthy and toxin free. In addition to sourcing ingredients and products that aren’t threatened or under threat from over-production, the brand also recently launched a new eco-refillable compact that is made out of aluminum, which is endlessly recyclable and helps to diminish our environmental footprint, and free from har-to-recycle materials like glue, paint, plastics and more.

We chatted with Perez, who shared the inspiration behind the brand, secrets for success, wellness tips, and much more.

When was Ere Perez founded and what does the name mean?

More than 20 years ago in 2002, with the same values we have now. We’ve always been cruelty-free, natural, and good for sensitive skin and eyes!

Ere is a nickname that comes from Erendira, my first name, which means “princes of the smile” in Purepecha—one of the languages spoken by indigenous people in Mexico after the Spanish colonization. Perez is my husband's last name. This is a beautiful family brand that I have been fortunate enough to create and nurture over the years.

What inspired the creation of the brand?

I wanted to create a mascara that would be suitable for my sensitive eyes. It was important to me that it be made with natural, superfood ingredients. With a bachelor's degree in nutrition and a love for natural therapies, I didn't initially set out to create a beauty brand. Instead, I wanted to share the knowledge passed down from my grandparents; my grandpa was a natural medicine man in Mexico! My goal was to develop formulas that are safe and harness the power of nature. Today, we offer a beautiful range of nutritive makeup and skincare.

Does Ere Perez have a hero product?

Our Avocado Waterproof Mascara and our Corn Setting Powder.

What’s your favorite product from the line?

I love the Australian Blue Cypress Face Nectar, Carrot Colour Pots and Natural Almond Mascara.

Where are your products sold?

In 39 countries around the world, with a larger presence in Australia and Mexico.

Future plans for the brand?

We plan to innovate more waterless products to conserve precious resources, as well as multi-tasking products to save time.

Who inspires you?

My family, especially my daughters and son, are my inspiration. I make choices for the brand with their future in mind, we strive to prioritise sustainability and doing our part for the planet.

Secret to success?

A smile can open any door. Always persist with a good attitude.

Beauty secrets?

I love to rub fruit peels on my skin to help with anti-aging and luminosity! Leave for 5 to 10 minutes, then rinse off before continuing with your skincare routine. At night, you can also use a tomato slice and rub the juice onto your skin for AHA benefits!

Wellness tips? 

I love to drink a teaspoon of bicarb mixed with water in the mornings to alkalise my body.

Best advice?

If there is an area where you feel you don’t have time to improve, just striving to be 1% better every day will lead you to 100% improvement in 100 days. I apply this to everything!

How do you like to relax?

Walks and swims by myself are my favorite ways to relax.

For more information, visit Ere Perez’s website and follow on Instagram: @ereperezcosmetics

[Images courtesy of Ere Perez]

Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk