Behind the Brand: Cleverpup's Stylish and Innovative Dog Products Offer Solutions for Everyday Adventures
Cleverpup’s innovative and stylish products include backpacks and food travel kits for dogs that are designed to make daily adventures and travel much easier.
According to recent pet travel statistics shared by Dogster, 78% of American pet owners travel with their pets each year and more people are choosing to travel with their four-legged family members. There has been an increase in demand for more pet-friendly travel options over the past few years with more hotels and resorts offering special amenities, menus, and experiences for travelers with pets.
When it comes to travel and daily adventures to the park or beach with our beloved fur babies, pet owners have limited options for carrying around essentials such as water bowls and toys. Typically we just stash their items with our belongings and carry their treats in a Ziploc bag, but things can get messy and disorganized, especially at the end of the day.
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Ellen Diamant and her husband Michael founded Cleverpup during a road trip with their puppy Milo. Dissatisfied with existing pet product options, they leveraged their experience as the founders of Skip Hop, a globally-acclaimed baby brand, to create Cleverpup.
“We're driven by a passion for innovation and a dedication to enhancing the lives of pet owners through high-quality, thoughtful design,” say Ellen and Michael.
Cleverpup’s line of stylish and innovative products for pet owners and their pets are designed to make travel and everyday adventures easy and convenient. From backpacks and tote bags to collapsible dog bowls, they have everything you need for a successful road trip or hike with your pup.
All of their products focus on smart functionality, are made with high-quality materials, and meet the FDA’s standards for human-grade food safety (especially those meant for storage and feeding). Product highlights include their Park Pack Dog Gear Tote, a lightweight tote that organizes all your dog’s gear and includes features such as a food-safe treat pocket, ventilated mesh pocket to air out balls and toys, a built-in potty bag dispenser, and the 2-cup Nomad Collapsible Bowl.
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Other options include the Porter Dog Gear Backpack for longer or more heavy-duty adventures including road trips and travel, as well as the Bistro Box Dog Food Travel Kit which features seven essentials for meals on the go including collapsible bowls, a measuring scoop, zip pocket with food-safe lining, a dedicated pocket for an ice pack, and more.
“At Cleverpup, we're passionate about making moments with your dog easier and more enjoyable,” say Ellen and Michael. “We love celebrating the bond between pets and their humans with our innovative, stylish, and safe products.”
We chatted with the brand founders, who shared the inspiration behind the line, what’s next for the brand, and more.
Michael and Ellen Diamant with their puppy Milo.
When was Cleverpup founded and what’s the meaning behind the name?
Cleverpup was founded in Spring 2024. We chose the name to reflect our commitment to creating smart products for pups and their humans—innovative solutions that enhance the lives of dog lovers everywhere.
Tell us more about your products and what makes them special.
We're more than just a brand; we're a team of passionate dog lovers eager to celebrate and enhance our adventures with our best furry friends. Our products are designed with innovation, functionality, style, and safety in mind, ensuring they meet the highest standards for both pets and their owners. We think about every detail.
Do you have a hero product? What’s your favorite?
One of our standout products is the Bistro Dog Food Travel Kit. It's a streamlined solution for packing meals on the go including a food scoop, all meeting FDA standards for safety. Its compact, insulated design makes it perfect for any trip with your pup.
Cleverpup’s Pack Pack Dog Gear Tote ($55) is a lightweight tote that organizes all your dog’s gear with a treat pocket, ventilated mesh pocket for balls and tots, built-in potty bag dispenser, and the 2-cup Nomad Collapsible Bowl.
Where are your products sold?
Currently, Cleverpup products are sold exclusively on our website, directly to consumers.
What's next for the brand?
Looking forward, we aim to continue innovating with more products tailored for pet owners who love to travel with their dogs. Toys are also on the horizon, expanding our offerings for a complete Cleverpup experience.
For more information and to purchase Cleverpup products, visit their website and follow on Instagram: @cleverpup
[Photos by Cleverpup]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk