A Look at Dermalogica's New Flagship West Hollywood Location
Dermalogica’s new flagship location in West Hollywood, CA.
We recently joined Dermalogica to celebrate the launch of the new flagship location in West Hollywood, California which opened on February 13. The concept community-centered space offers educational events, a menu of skincare services, as well as retail.
Dermalogica Unveils New Expanded Product Lab
Designed as a modern interpretation of the brand’s foundational pillars of education, personalization and human touch, the location is also a nod to Dermalogica’s rich history in Los Angeles.
Dermalogica Co-Founder Jane Wurwand at the Dermalogica flagship location in West Hollywood, California.
A semi-private sink area invites customers to sample products on their own, while two skin treatment stations allow for 10- or 30-minute services performed by a skin therapist.
We enjoyed a skincare consultation at a skin treatment station.
The open floor space will host monthly community skincare classes that will address various skincare concerns, such as adult acne and topics inspired by professional techniques. A community board highlights upcoming classes and boasts photos of guests’ healthy skin journeys.
A community board highlights upcoming classes.
A hallway leads back to three treatment rooms, where guests can receive 60-minute and advanced professional skin services. Each room features an inspirational quote from Dermalogica founder Jane Wurwand, meant to evoke the brand’s L.A. roots and entrepreneurial spirit.
A peek at one of the three treatment rooms at Dermalogica West Hollywood.
“West Hollywood has served as a beacon, not just for the country of the United States, but also the world in so many areas—in art, design, wellness, architecture, inclusivity, housing, and how we handle issues that other communities shy away from,” explains Co-Founder Jane Wurwand. “I’ve always wanted us to have a space in West Hollywood. I have a huge smile on the outside and on the inside because I’m so happy that we are here.”
Dermalogica Co-Founder Jane Wurwand to Receive 2020 Legacy Award
Wurwand shares that she is proud to provide a space not just for products, but also a location that can serve as center to offer education, a gathering space, and an event space for the community. “Every single product that Dermalogica makes is made with a great deal of thought, care and love,” she adds.
Heather Hickman, Dermalogica Senior Director of Education, shares skincare tips.
While visiting Dermalogica West Hollywood, we had the chance to receive skincare tips from Heather Hickman, Dermalogica’s Senior Director of Education, who took us on a journey of what happens to our skin on a daily basis and how to care for it.
Hickman gave us a peek at Dermalogica’s newest release, Invisible Physical Defense spf30. Hickman explains that while many physical sunscreens leave behind a white chalky mask on the skin, this new sunscreen uses technology that allows it to be completely invisible. We got to try it out for ourselves and we’re thrilled to see just how easily it blended into the skin without leaving anything visible behind.
Dermalogica’s newest launch: Invisible Physical Defense spf30.
The 100% blendable, 100% physical sunscreen is weightless and easily blends into the skin to help defend against UVA/UVB and blue light. The ultra-sheer zinc oxide formula contains a bioactive mushroom complex to help soothe skin and reduce UV-induced redness and dryness. It is free from artificial colors and fragrances, and is certified cruelty-free, gluten-free and vegan. Invisible Physical Defense spf30 retails for $54 will be available starting March 5, 2020.
Dermalogica West Hollywood Features:
Services: Services offered include 10-minute, 30-minute, and 60-minute skin treatments, complimentary Face Mapping Skin Analysis, and advanced services including LightStim LED, O2Derm Oxygen, Extreempulse Microcurrent, and HydraFacial.
Classes: Monthly community skincare classes are led by Dermalogica skin therapists.
Treatment Rooms: Three treatment rooms offer 60-minute and advanced skin treatments. There are also two open-plan treatment chairs for 10-minute or 30-minute services.
Location: Dermalogica West Hollywood is located right off Melrose in the heart of West Hollywood, just steps away from popular cafes, shopping, and more.
Dermalogica West Hollywood
605 North W. Knoll Drive
West Hollywood, CA 90069
Tel: 424-645-5615
[Images courtesy of Dermalogica]
Lizzy Sherman is an award-winning digital content writer/editor. She has been a featured guest speaker at Cal State University Northridge, Digital LA and The National Association of Audience Marketing Professionals. When she's not writing, Lizzy enjoys yoga and playing guitar. Follow her on Instagram: @zillizy