FHI Heat Launches 24K Curling Iron with a Celebration at the PRETTYPARTY House in Bel Air

FHI 24K Gold Tools.

On September 17, we joined FHI Heat for the launch of their new 24K Gold collection at the beautiful PRETTYPARTY Play House in Bel Air, California. Guests at the luxurious party enjoyed a hosted bar with signature drinks, light bites, and fabulous entertainment from a DJ and acrobatic dancers.

Guests at the luxurious gold-themed party enjoyed a hosted bar with signature drinks, light bites, and entertainment.

There were also plenty of opportunities for photo ops around every corner. Guests in attendance included influencers and top stylists like Danilo, Sacha Quarles, Pasquale Caselle, and Rob Talty.

Guests at the FHI Heat 24K Curling launch party enjoyed photo ops in the beautiful backyard of the PRETTYPARTY house in Bel Air, California.

We had the chance to check out the new 24K Curling Iron and see it in action with a demo from Sean James, celebrity hairstylist and FHI Heat Artistic Director. He styled Bailey Herrick from Viacom's Youtube show, Malibu Surf, wowing the crowd with the curling iron's quick heat-up time and various curling techniques and tips.

Sean James shares technique tips using the FHI Heat 24K Curling Iron.

“The 24K Curling Irons are my go-to curling irons for moisture and lustrous shine,” says James. “Not only do they provide my clients with beautiful healthy curls, but they also have universal voltage. I have so many international press tours coming up and I’m excited to finally have a curling iron that I can use anywhere in the world and get great results every time.”

FHI Heat CEO Michael-Dodo with Laura Mayer, PRETTYPARTY CEO.

PrettyParty CEO, Laura Mayer, also shared a demonstration using PRETTYPARTY’s patented extensions. The extensions are a fun way to create unique creative hairstyles and complement 24K curling iron styles.

The 24K goodie bags were filled with golden gems, including FHI Heat's Stylus Haircare products, the revolutionary Sunburst UnBrush, and a 24K curling iron. Guests also received complimentary skincare products from Allegresse and golden nail polish from Color Mad, with messenger bags provided by PRETTYPARTY.

For more information, visit FHIheat.com and stay updated with the latest by following @FHIHeat on Instagram.

Lizzy Sherman is an award-winning digital content writer/editor. She has been a featured guest speaker at Cal State University Northridge, Digital LA and The National Association of Audience Marketing Professionals. When she's not writing, Lizzy enjoys yoga and playing guitar. Follow her on Instagram: @zillizy