Kat Von D Beauty is famous for its cult favorite liquid eyeliner, Tattoo Liner. The brand just launched a new 100% vegan and cruelty-free eyeliner, Cake Pencil. It comes in a cream-to-powder pencil that combines creaminess and intense pigments.

Cake Pencil's budge-resistant and waterproof, easy-to-use formula is available in three shades: Trooper Black, White Out, and Mad Max Brown. The new eyeliner is available at Sephora and Kat Von D Beauty for $19.

Lizzy Sherman is an award-winning digital content writer/editor. She has been a featured guest speaker at Cal State University Northridge, Digital LA and The National Association of Audience Marketing Professionals. When she's not writing, Lizzy enjoys yoga and playing guitar. Follow her on Instagram: @zillizy