'LAND: From Workhorse to Cultural Object' Celebrates the Iconic Land Rover's 75-Year Evolution
LAND :From Workhorse to Cultural Object —The Land Rover as Design Icon ($90) is a stunning visual and editorial archive that celebrates the adventure vehicle’s 75-year evolution. Photo courtesy of LAND, gestalten 2026
One of the world’s oldest and most iconic adventure vehicles, the Land Rover is known globally for its rugged durability paired with high-end luxury, elegant design, and comfort.
With its off-road capabilities on every terrain ranging from sand and snow to water, the Land Rover has adventured to just about every corner of the world, from the dense jungles of Colombia and Panama to the Himalayas and Rocky Mountains, among others.
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Published on Sept. 22 and co-edited by Jason Rubino, a creative director and co-founder of design practice DESK, LAND: From Workhorse to Cultural Object — The Land Rover as Design Icon is a brand-new coffee table book that explores and chronicles the Land Rover’s 75-year evolution. This new volume captures the adventure vehicle’s “second life,” where builders, designers, and dreamers reinterpret the icon into a platform for limitless creative expression.
The visual adventure unfolds in three parts:
Build: Celebrates the hands that breathe new life into legends including visionary artisans
Culture: Documents the car’s transition into a “classless” symbol of style, its role as a muse for high-profile artistic collaborations, and its adoring global community that find beauty its its analog quirks
Adventure: Follows personal travel stories of those who have conquered the world’s most dramatic landscapes from the volcanic plains of Iceland to the jungles of Southeast Asia
Oliver Dykes' ex-military Td5 Defender, customized with a self-installed pop-top roof tent and living systems, during an extended overlanding journey through the Australian landscape. Photo Oliver Dykes, LAND, gestalten 2026
From adventurers to art lovers, this book makes a great gift for others and adds a unique touch to any home, office, hotel or spa space. Readers will enjoy the visual journey that transitions from the nostalgic past to the modern digital present and future.
The book is published by gestalten, a global tastemaker known for its vast collection of high-quality, visually striking illustrated coffee table books that highlight everything from design and architecture to lifestyle and culture.
LAND: From Workhorse to Cultural Object: — The Land Rover as Design Icon retails for $90. For more information and to purchase, click here. To view gestalten’s other titles, visit their website.
[Photos courtesy of Oliver Dykes and LAND, gestalten 2026]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk