Launch Watch: The Latest Beauty Product Launches You Should Have on Your Radar in 2025
How do you keep up with the latest beauty products launching every month? Consider this your cheat sheet. From the hottest trends to innovative new products, we’re keeping an eye on the latest product launches you should have on your radar.
Top Beauty Product Launches for 2025:
Makeup
Launched in February, this superfine, triple-tip brow pen features 0.1mm brush tips (Benefit says these are the finest tips on the market.) It instantly fills in brows to mimic the look of natural hair for a full, defined brow look. The formula is designed to be 24-HR longwear formula that is sweatproof and waterproof, transfer-proof, and smudge proof. It's available in 8 shades.
Make Up For Ever Super Boost Moisture-Boosting Skin Tint ($36) and Super Boosting Moisturizing and Plumping Lip Gloss ($26)
Super Boost Moisture-Boosting Skin Tint is a buildable, blendable complexion boosting tint that offers sheer-to-medium buildable coverage for a lightweight and radiant second skin finish. It's available in 18 shades.
Super Boosting Moisturizing and Plumping Lip Gloss instantly coats lips with a mirror-like shine, boosting optical volume with a comfortable and cooling effect. This product is available in 11 shades in pure and pearly finishes. Both products launched at the end of January.
This K-Beauty Brand launched a new lip collection with three types of lip products:
Plumping Lip Ampoule ($22): For a fuller, juicier pout with intense hydration.
Juicy Lip Tint ($22): A burst of buildable color that leaves lips hydrated and can also be used as a blush.
Glossy Lip Serum ($22): A luxurious, non-sticky gloss that nourishes and shines.
The Spring 2025 collection introduces formula and shade updates to the bestselling and award-winning Stay All Day Liquid Lipstick, shade extensions to the nourishing Heaven’s Dew Lip Oil, and a brand new matte liquid eyeshadow– Liqua-Play Eye Shadow.
Skin and Body Care
This Rescue Serum product is designed to brighten skin, calm redness, and nourish skin without clogging pores. It's made with a brightening 10% Azelaic Complex, soothing oat kernel and aloe extracts, licorice, and a hydrating blend of hyaluronic acid and panthenol.
Brightening Saffron Essence is a multi-functional, saffron-rich milk essence formulated with a proprietary Ayurvedic fermentation complex. It's formulated to help hydrate, brighten, and calm skin while improving the appearance of dark spots for a brighter complexion.
BeautyStat revealed a full re-brand at the beginning of February. The re-brand included new packaging, a new campaign, and, most importantly, an overhaul of the formula of their vitamin C products. Some of the ingredients featured in the new and improved formula are peptides, pomegranate sterols, and brightening agents.
Korres Black Pine Primus Youth Renewal Sleeping Facial ($68)
This night cream is formulated to plump up skin overnight to have you waking up with hydrated, bouncy skin.
Enriched with Elemis' signature marine algae, Padina Pavonica, this SPF 50+ formula primes the skin, while being hydrating and moisturizing. This formula is designed to be lightweight and blends seamlessly into the skin under makeup without leaving a whitecast. Launched in February.
Available in 5 signature Saltair flavors (Santal Bloom, Pink Beach, Golden Hour, Salt Water Vanilla & Exotic Pulp), this nourishing body butter is formulated with a multi-lipid blend of ceramides, essential fatty acids, phospholipids and phytosterols that restore dry skin. Coconut and sea buckthorn oils lock in moisture for a healthier looking skin barrier. While I haven't tried the new Multi-Lipid Body Butter yet, Saltair's Salt Water Vanilla products, including their deodorant and body wash are some of my favorite vanilla launches from the past few years. If you're a vanilla fan, I highly recommend the Salt Water Vanilla products I've tried so far, and personally use the Reviving Body Wash and Skincare Deodorant regularly in my daily routine. I can be sensitive to fragrance and find this scent delicious and non-irritating which is a big bonus.
This is a gentle exfoliating nightly treatment toner is the latest addition to Fresh’s popular Lotus Collection. Fresh shares that it’s “clinically proven to visibly fade dark spots, tighten pores, and smooth skin texture, while respecting skin’s natural tone.” The effervescent liquid formula absorbs quickly and features a peach scent. To me, the scent also seemed to have notes of passion fruit and lychee, which I find lovely and refreshing. (I can be sensitive to fragrances and found this scent to be non-irritating.)
Nails
OPI's spring collection is the OPI’m Dreaming Collection which features 12 shimmery pastel shades from soft pink to ice blue. The collection offers a soft, dreamy color palette available in Nail Lacquer, 12 in Infinite Shine, and 7 press-on sets in xPress/On.
Haircare
Formulated with a carefully selected blend of nourishing natural oils, including jojoba oil, argan oil, and camellia oil, Kiseki Molecular Repair Mizu Hair Oil provides intense hydration. These oils not only moisturize but also protect against further damage, keeping hair looking healthy, sleek, and shiny.
Celebrity colorist Marco Pelusi recently launched his new Color Bodifying Shampoo and it's one of my favorite launches of the year so far. I'm very picky about shampoos and love the coconut scent and how shiny this product makes my hair. (Marco Pelusi is a friend of Spa & Beauty Today. I genuinely love this new shampoo and only provide my personal review when I feel strongly about the quality of a product.)
Fragrance:
Inspired by her love for espresso and named after the hit single, Me Espresso blends rich cocoa powder and espresso bean with the sensual allure of night-blooming jasmine and vanilla orchid to capture the confidence, playfulness, and addictive charm that Sabrina brings to both her music and beauty routine.
[Images courtesy of the brands]
Editor's Note: This is a guide to new launches, but unless otherwise noted, we have not personally tested the products. Beauty product selection is highly personal and product results will vary by person.
This website does not provide medical advice and is for informational purposes only. The content here is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified healthcare provider with any questions you may have regarding a medical condition or treatment and before undertaking a new health care regimen. Never disregard professional medical advice or delay in seeking it because of something you have read on Spa & Beauty Today.
Lizzy Sherman, Co-Founder of Spa & Beauty Today, is an award-winning writer/editor. You can also find her work in publications including Healthline, Sports Illustrated, Yahoo!, MindBodyGreen, Men’s Journal, Bezzy, and more. She has been a featured guest speaker at Cal State University Northridge, Digital LA, and The National Association of Audience Marketing Professionals. When she's not writing, Lizzy enjoys yoga and playing guitar. Find her on Instagram: @zillizy.