Launch Watch: The Latest Beauty Products You Should Have on Your Radar
From the hottest trends to innovative new products, we’re keeping an eye on the latest product launches you should have on your radar. Check back as we’re adding new launches to the top of this list as they’re announced.
Top October 2023 Beauty Product Launches:
The Metaverse Collection features the fan-favorite Spray N’ Play Harder hairspray in two limited-edition fragrance: Dream Catcher and Stargazer. Dream Catcher is mesmerizing and alluring, with notes of candied mandarin and sweet almond cream, while Stargazer is a dynamic, larger than life scent with notes of sparkling starfruit and purple magnolia.
OPI’s holiday collection Terribly Nice Collection for Holiday 2023 features 14 limited-edition shades. The collection embraces everyone’s inner duality with seven playful, sweet, and cheerful “nice” shades and seven bold, sexy, and provocative “naughty” hues. With a palette featuring a colorful mix of nontraditional and traditional holiday shades, Terribly Nice captures the feel-good energy of the season and allows wearers to unapologetically be themselves. In the “nice” assortment, highly-saturated colors have a rainbow effect that’s joyful and uplifting, including metallic shades of golden cream, rose gold, and lavender. Shimmering hues of white with lilac undertones and a jewel-toned fuschia give nails dimension, while sparkly lilac glitter and deep lavender crème offer one of the season’s trendiest hues in different finishes. The “naughty” selection incorporates darker jewel tones and strong metals, including metallic shades of gray gold and warm gold, as well as a black multicolored glitter. Teal, brown, and forest green hues feature elegant shimmer finishes. The collection is rounded out with a classic red crème with burgundy undertones.
In conjunction with its complete cosmetic line rebrand that debuted in JCPenney this September, Mirabella, the mineral-based, professional-grade beauty brand, launched its new Invincible For All complexion collection. The new collection builds off the popularity of Mirabella’s Invincible Anti-Aging HD Foundation, released in 2017, and includes foundation, concealer and mineral-based pressed powder in a broad range of shades and packed with beneficial skin-loving ingredients.
Elemis Pro-Collagen Rose Micro Serum ($135) (Launched Oct 1)
The fifth addition to the ELEMIS Pro-Collagen Rose range uses patented Microfluidic technology to encapsulate the Organic English Rose extract in this lightweight formula. The 7,000 rose micro-droplets housed in each bottle delivers the ingredient to help plump, firm and smooth fine lines. Elemis says this system also allows the water and oil to combine and work together delivering a multifaceted formula that strengthens the skin barrier, which in turn improves the skins' ability to lock in and retain moisture. The dynamic new formula is designed to deliver 72 hours of hydration. During the month of October, for every purchase of the new Pro-Collagen Rose Micro Serum on Elemis.com, Elemis will be donating $10 to Look Good Feel Better in honor of Breast Cancer Awareness month, with a pledge to guarantee a minimum of $30,000 to the organization.
Top September 2023 Beauty Products Launches
Some of Fenty’s holiday launches include Fenty Beauty The Gloss Bomb Vault ($150) Full-Size Universal Lip Luminizer 10-Piece Set ($150), Fenty Beauty Glossy Posse Volume 6.0 Full-Size Gloss Bomb Trio ($42), Fenty Beauty Prime + Set Essentials Instant Mattifying Set ($39), Fenty Beauty Fenty Icon Semi-Matte Refillable Lipstick Set ($32), Fenty Beauty Hella Thicc Thicc Full-Size Volumizing Mascara Duo ($26), and Fenty Beauty Gloss Bomb Crystal - Iridescent Crystal Clear Holographic Lip Luminizer ($26).
KVD Beauty Dazzle Gel Hyper-Metallic Vegan Eyeshadow ($24) (Launched Sept 26)
Dazzle Gel Hyper-Metallic Vegan Eyeshadow is a collection of hyper-metallic eyeshadows packed with a multichromatic shimmer that intensifies as you blend, flawlessly delivering a bold eye look with one-swipe saturation. Specially formulated to reduce fallout and set fast, Dazzle Gel Hyper-Metallic Eyeshadow melts onto lids for a super-saturated color in just one swipe. Leveraging a unique aqua-powder matrix that doesn’t require a mixing medium, this versatile formula was made to deliver a high impact finish for a statement eye look that’s sure to turn heads.
The collection is launched with three multichromatic, starlight shimmer shades, including teal-blue shimmer shade Blue Shift, emerald green shimmer shade Green Nebula, and purple-blue shimmer shade Violet Aurora, each of which are set within a deep-space inspired black base to serve up powerful pigment. Created to blend out for a big bang, the warmth of your fingers brings out the shimmer pearl formula, so the more you blend, the more pigmented the Dazzle Gel Hyper-Metallic Eyeshadow appears.
Benefit Cosmetic Holiday Collection ($20+) (Launched Sept. 20)
The Benefit Cosmetics holiday collection is here, with each set containing best-sellers from brows, mascaras, blush & bronzer to Pore Care, all in mid-century inspired holiday packaging. The collection includes All I Want: Advent Calendar ($149, $329 value). The calendar contains 24 surprise festive faves & beauty must-haves in full, mini and fun sizes! Some of the featured Advent Calendar products include Precisely, My Brow Pencil, Fluff Up Brow Wax, 24-HR Brow Setter, Gimme Brow+, The POREfessional Primer, The POREfessional Tight N Toned, The POREfessioanl Deep Retreat Clay Mask, Fan Fest Mascara, Benetint, Hoola, Shellie, Terra, and more.
Benefit Cosmetics AI-powered Pore Analysis Tool (P.A.T.) (Launched Sept 18)
Benefit Cosmetics announced the launch of the AI-powered Pore Analysis Tool (P.A.T.) in partnership with Perfect Corp., a leading augmented reality (AR) and artificial intelligence (AI) beauty and fashion tech solutions provider. What’s P.A.T.? It’s an AI-powered digital tool that detects and analyzes your pores in real time. P.A.T. is Perfect Corp.’s very first live skincare diagnostic for pores.
British M Retail-Sized Natural Kombucha Shampoo ($23) (Launched Sept.)
British M, a leader in luxury K-beauty, introduced retail-sized natural Kombucha Shampoo (in an easy pump bottle), a shampoo with a unique professional formula for hair and scalp wellness. Kombucha Shampoo leaves strands vibrant, healthy-looking, and nourished. It restores stressed hair and helps prevent shedding. The formula harnesses the power of Kombucha to ensure perfect balance of hair and scalp PH. Each shampoo also provides a gentle “teatox” to remove pollution and big city dust that can accumulate on hair and scalp.
This shampoo is free of 19 potentially hormone-disrupting ingredients often found in shampoos: Parabens, Phthalates, SLS, Silicon, Triclosan, Unrefined Talc, Mineral Oil, Petroleum, Formaldehyde, Polyethylene, Microbeads, Metallic Aluminum, Toluene, Octinoxate, Oxybenzone, and Avobenzone. The shampoo is sustainable, animal cruelty free, vegan, and sold in a biodegradable box.
IMAGE Skincare, MICROBIOME ESSENTIALS Skin Barrier Defense trio ($55) (Launched Sept.)
This three step routine features the brand’s microbiome-balancing cleanser, serum, and moisturizer. IMAGE Skincare’s microbiome-friendly skincare collection is formulated to protect and reinforce the skin barrier. This set has a value of $102
Summer Fridays’ Newest Lip Butter Balm Shade Extension Sweet Mint ($24) (Launched Sept. 19)
This 100% vegan lip balm conditions and soothes parched lips while providing a hint of sweet mint flavor. Butter up on the go for instant moisture and shine, or at bedtime for a nourishing overnight mask.
This weightless, luxurious, in-shower treatment instantly treats, repairs, and strengthens damaged bonds in the hair caused by chemical services, excessive heat styling, and UV rays. The perfect post-summer hair care solution, it also features a rich blend of proteins that quickly penetrates into each hair strand to restore, replace, and revive broken and weakened bonds. From the first application, this Triple Bond Repair treatment significantly improves the overall health of your hair.
The embodiment of luxe, rose-inspired gourmand decadence, Fall Romance Eye Shadow Palette is an everyday-to-night palette with twelve super-sized eyeshadows, including essential neutrals and jewel-toned shimmers and metallics. This essential eye shadow collection features highly pigmented, easy-to-blend formula and offers a versatile color range for creating everything from subtle to dramatic eye looks.
The clean dry shampoo everyone’s been asking for is here! This Earth-friendly dry shampoo revives and volumizes hair with a vanishing dry mist that refreshes locks without leaving a white cast. Made with amla, Vitamin E, and biotin for just-washed bounce and shine. Clean Dry Shampoo uses a groundbreaking eco-propellant that boosts volume without harmful aerosols.
FarmHouse Fresh®, the farm-grown skincare company focusing on high-nutrition ingredients and potent botanical extracts grown hrough sustainable hydroponic farming, has partnered with The Smurfs® to launch a 6-piece, limited-edition skincare collection. This partnership brings the whimsical wonders of the Smurfs® forest to life, while rescuing animals.
FarmHouse Fresh® has committed $1 from the sale of each product to the FHF "Smurfy Ever After Animal Rescue Project" to help urgent animal cases nationwide. Through batch codes on the packaging, customers will be able to learn the stories of the animals directly benefiting from their skincare purchase and follow their healing journeys.
This new collection features products infused with FarmHouse Fresh's hydroponically-grown botanical microgreens, exotic blue plants like blue tansy, blue borage oil, and blue lotus flower, and fresh organic fruits from local farms.
The FarmHouse Fresh® x Smurfs® collection includes:
Forest Flower Creamy Chamomile Cleanser ($31)
Blue Lotus Hydration Cascade Gelée Moisturizer ($47)
Smurfberry Jam Brightening Berry Hydration Mask ($33)
Smurfcake Moon Dip® Body Mousse ($40)
Berry Blue Juicy Organic Lip Therapy Balm ($23)
Smurfsoda Soothing Bath Soak ($12) with a surprise Smurfy fortune inside
An ultra-nourishing serum that soothes the skin and boosts your glow. ALBION’s patented Nanocesta ET complex and powerful cosmetic active ingredients help you achieve healthy-looking, radiant skin. With a cell-repairing approach, this serum boasts an ultra-fast repair of daily cell damage and swiftly restores all cell functions to their prime for a reborn and radiant look
Milk Makeup Pore Eclipse Matte Translucent Setting Powder ($32) (Launched Sept.)
A weightless, talc-free setting powder that sets makeup for up to 16 hours, blurs pores and fine lines, and controls shine for a smooth matte finish. The powder is easy-to-use with its sifter that locks in place to prevent spills. The talc-free formula is infused with oil-absorbing lentil extract to control shine.
Available in 4 Shades:
● Translucent Light
● Translucent Medium
● Translucent Deep
● Translucent Very Deep
Lush launched five new expertly formulated products, packed with nourishing ingredients such as fresh fruits, veggies, flowers, and herbal infusions.
Lush Co-Founder and Product Inventor, Mark Constantine, a trained trichologist with 50 years of experience in the industry, has long advocated the benefits of scalp health. Mark says, “Healthy hair starts at the roots. Knowing your hair type will help you create a successful maintenance routine that allows you to address the needs from the scalp to the tips.”
The new launches include:
Tofu Cream Shampoo - ($32.00): Vegan protein? No whey! Give your hair a break from breakage with protein-rich silken tofu to restore strength.
Rehab Salty Shampoo - ($48.00): Rehab gets a salty twist; volumize hair with a stimulating minty-fresh, enzymic salt scrub shampoo. Maximize your hair's tensile strength with Retread conditioner as a follow-up.
Swell Shampoo - ($48.00): Add shine and volume with this scrubby shampoo containing chunky sea salt, seaweeds, and softening butters.
Violet Cream Conditioner - ($32.00): Go bright or go home with a glossy conditioner packed full of lemon juice, raspberry seed oil, and purple potatoes to banish brass and restore natural shine. Perfect to pair with Daddy-O Shampoo or Fix Vegan Protein Shampoo.
Hennaed Hot Oil Treatment - ($14.00): Add gorgeous gloss to both natural and color-treated hair with this low-waste and henna-based hot oil treatment.
Top August 2023 Beauty Product Launches
KVD Beauty: Full Sleeve Long + Defined Tubing Mascara ($25) (Launched August)
Drawing inspiration from full sleeve tattoos, this mascara features lash-wrapping technology for 24-hour locked-in wear, extreme length and definition, plus easy warm water removal. Full Sleeve Long + Defined Tubing Mascara features 24H Tat-Tubing Technology and a first-of-its-kind brush that instantly creates 360° polymer sleeves around every lash for extreme length, lift, definition, and volume that won’t weigh your curl down. Filigree-inspired bristles grip and glide over each lash for clump-proof, root-to-tip coverage and a fanned-out, full-lash effect. The contoured applicator makes precise application easy—even in the inner corner and on lower lashes. Ultra-concentrated with ink-rich, blackest-black pigments, the 24-hour formula is free of the waxes that make other mascaras look gray.
This orange-pineapple flavored gummy is filled with antioxidant boosting ingredients, helping to protect your skin from environmental damage.The science-backed ingredients include Polypodium Leucotomos Extract, Selenium, Vitamin C, and Lutein to offer a boost of nutrients that add an extra layer of protection to your sun care routine, brighten uneven skin tone, and support overall skin health.
PerriconeMD High Potency Face Finishing & Firming Moisturizer SPF 30 ($79) (Launched August)
Formulated with mineral-based sun protection to fight against environmental aggressors, this silky, lightweight moisturizer instantly hydrates while visibly smoothing and firming. Leaves skin looking healthy and radiant.
PericoneMD Hypoallergenic Clean Correction Collection ($39+) (Launched August)
The collection includes Gentle Cleanser ($39), Barrier Repair Nourishing Moisturizer ($75), and Firming & Brightening Eye Cream ($75). The products are specially formulated for sensitive skin.
Top July 2023 Beauty Product Launches
Stila Be Your Own Artist Fall Collection ($24+) (Launched July 16)
Stila’s fall collection is gorgeous – the collection is a modern twist on the iconic 90’s makeup trends. It features neutral and wearable lipsticks, eye shadows, eyeliners, and more.
The collection includes the debut of the long-awaited Matte Brown shade of Stila’s iconic Stay All Day Matte Liquid Eye Liner. The deep rusty brown hue has a slight touch of red making it perfect for fall.
Stila also launched dark metal shades of the ultra-fine Stay All Day Waterproof Liquid Eye Liner - Micro Tip, great for trendy fall looks. With a creamy, non-tacky finish, the smudge-proof Stay All Day ArtiStix Micro Liner launched 4 new nude waterline shades for the appearance of brighter eyes.
Stila also added Suede Shade Liquid Eye Shadow to its collection in hues of nature. The popular lip products Calligraphy Lip Stain and Plumping Lip Glaze debut sultry, inclusive nude shades for the fall season. Stila also launched the new Sculpt & Glow All-in-One Contouring & Highlighting Palette with all you need to color, sculpt, contour, illuminate, and bronze.
This plant-infused adhesive pen is a beginner-friendly clear lash adhesive, crafted to make lash application easier than ever. The clear formula means no eyeliner skills are needed — simply line, lash and go. You can apply lashes in seconds with this easy-to-use and mess-free lash glue. We’ve had the chance to try this lash adhesive and it really is quick and easy to use. It’s perfect for beginners.
Benefit’s Fan Fest mascara fans out lashes from side-to-side, amplifies volume, and multiplies the look of lashes for an instant eye-opening effect. Its custom-engineered Full-Flex Fiber Brush has a 40° curve that lifts from root-to-tip and reaches from corner-to-corner, allowing it to grab, define and separate lashes, cleanly and evenly.
Two complementary blush formulas in one compact to give you full, bold color. The pigmented weightless powder paired with a hydrating dewy cream are designed to layer together for a bold, dimensional look.
CLE Cosmetics Hydro Blot Loose Powder ($35) (Launched July 20)
Hydro Blot Loose Powder employs a delivery system inspired by that of the brand’s popular Melting Lip Powder, an innovative, cool-to-the-touch powder-to-liquid formulation that not only sets but moisturizes upon application. It utilizes key ingredients including illite, a natural clay mineral typically used in masks, along with hydrolyzed hyaluronic acid, a powder form of hyaluronic acid. Together they reduce shine while retaining the skin’s natural moisture.
The newest addition to the brand’s Babe Lash line, the 4Real Mascara doubles as both a mascara and a treatment, nourishing lashes while delivering a next level false lash effect. The new 4Real Mascara is formulated with four nourishing ingredients: apple stem cells, olive stem cells, shea butter, and castor seed oil.
Matter of Fact Wrinkle + Texture Concentrate ($98) (Launched July 19)
This targeted treatment combines retinol, vitamin C, and azelaic acid in a clinically proven formula designed to improve the appearance of multiple signs of aging including wrinkles, dark spots, skin texture and tone. It vegan, cruelty-free, and dermatologist-tested and approved.
Colourpop Instant Crush Matte Cream Blush ($12) (Launched July 13)
This blush features a weightless formula that offers a buildable wash of soft-focus, matte color in eight sunkissed shades.
Infused with moisturizing and nourishing ingredients, this skin-loving blush melts into the skin, leaving a natural flush that feels light as air. Just use a dense brush to swipe on or your fingertips to dab the blush onto the apples of your cheeks and blend.
Smooth & Glow Oil Elixir ($49/100ml) (Launched July 5)
This body oil features firming prickly pear oil, hydrating grapeseed and Argan oil, and nourishing sweet almond and shea oil. The natural-origin fig fragrance is a lightweight texture with a non-greasy finish.
This oil elixir is vegan and pregnancy/breastfeeding safe with 100% natural-origin ingredients. Spray a few drops in the palm of your hand and gently massage onto the body, hair, and décolleté in the AM/PM. Apply on slightly damp skin for an extra boost of hydration.
Top June 2023 Beauty Product Launches
Lip power matte is a long-lasting matte lipstick with rich color and a unique, soft-glide technology that delivers moisture, all-day comfort, and a creamy application. The lipstick is available in 17 different shades, including shade 400 – Giorgio Armani’s personal favorite shade of Red.
Valmont’s “Mini Luxuries ” collection includes a selection of 10 best-selling products from the Swiss luxury beauty brand. The collection includes an eye contour (Prime Contour), creamy moisturizer (Moisturizing with a Cream), DetO2x Cream, Moisturizing Serumulsion, and more, all perfectly sized under 30 mL for easy transport in your purse, weekender, or carry-on.
Mini Luxuries include:
Moisturizing Booster 10 mL, $100.00
Moisturizing with a Mask 15 mL - $80.00
Moisturizing with a Cream 15 mL, $75.00
Hydra3 Regenic Serum 15 mL, $200.00
Moisturizing Serumulsion 15 mL, $120.00
Deto2x Cream 12 mL, $105.00
Prime 24 Hour Cream 15 mL, $95.00
Prime Contour 5 mL, $70.00
Prime B-Cellular 15 mL, $150.00
Primary Veil 30 mL, $50.00
Hourglass Cosmetics Phantom Volumizing Glossy Balm in 4 New Shades (Launched June)
Fan favorite Phantom Volumizing Glossy Balm from Hourglass Cosmetics welcomed 4 new shades:
Sense – peachy beige
Desire – cool pink
Rise – cool beige
Impulse – deep red
The innovative 3-in-1 hybrid hydrates like a lip balm, plumps for fuller-looking lips, and delivers the high-shine finish of a lip gloss. The breakthrough formula is infused with our Conditioning Complex for lips that instantly look softer and smoother while feeling nourished and replenished all day. It glides smoothly onto lips for full-bodied color and comfortable wear without feeling sticky or tacky. Packaged in a sleek twist-up pen for effortless application and precision.
These easy-to-use bronzers and highlighters glide across the skin smoothly without disturbing your makeup underneath. The warm bronze tones and shimmering pearlescent shades come in the same, fan-favorite formula as the previously released Blush Stix so you can easily apply and customize your look wherever, whenever.
Bronze Stix:
Laguna Beach: The perfect light neutral tan shade
La Jolla Cove: A soft golden tan for all the summer feels
Moonstone Beach: Get that post-vacay glow with this soft golden bronze
Rincon Point: A golden bronze to warm up your complexion
Shell Beach: Swipe on this rich warm bronze
Manhattan Beach: The most gorgeous deep bronze
Lite Stix:
Glazey: Cheers to this sparkling champagne
Molten Hot: Get glowing with this warm peachy gold
Ignite: A golden bronze for the most radiant glow
Cosmos Eye Shadow Palette from Anastasia Beverly Hills ($55) (Launched June 6)
Inspired by sparkling, star-filled galaxies, this palette contains 12 pigmented eye shadows ranging from neutral to turquoise tones in matte and metallic finishes. Consider it your one stop shop for everything from subtle to dramatic summer eye looks.
Like all Anastasia Beverly Hills palettes, Cosmos was carefully curated by Claudia Soare, aka @norvina.The full-pigment, easy to blend shadow formulas deliver high color payoff and buildable intensity.
Ere Perez Oat Milk Foundation in 4 New Shades ($40) (Launched June 15)
Ere Perez launched 4 new Oat Milk Foundation shades on June 15th: Nougat, Vienna, Dolce, and Espresso. This is a lightweight, buildable foundation with a dewy finish.
IGK x Chamberlain Coffee Matcha Dry Shampoo ($32) (Launched June)
Leading coffee lifestyle brand, Chamberlain Coffee partnered with cult-favorite hair care line, IGK, to launch a limited-edition Matcha Dry Shampoo. The co-branded product will be an iteration of IGK's popular Direct Flight Multi-Tasking Matcha Dry Shampoo with exclusive packaging, and will be available for purchase at Ulta retail stores, Ulta.com, Chamberlaincoffee.com, and Igkhair.com for $32 per bottle through December 2023.
Clinique and kate spade are joining forces to unveil a playful collaboration that combines vibrant kate spade new york patterns with a collection of Clinique's Pop Plush Creamy Lip Gloss. The colorful patterns celebrate kate spade's iconic brand codes and infuses them with fresh and modern touches including springtime florals, colorful stripes, kisses, and graphic polka dots. The collection features Clinique's best-selling lip glosses that complement every skin tone, lip and mood in shades like Air Kiss, Rosewater, Juicy Apple, and the viral, internet-breaking Black Honey, making this limited-edition collection a new staple.
The collaboration was developed through a shared vision of representing joy, optimism, and color while providing prestige products that resonate with consumers. Both brands are consistently ranked by Gen-Z as iconic, with must-haves products within fashion and beauty. Clinique and kate spade share a powerful narrative that supports their global communities, bolstering the confidence of its customers with on-trend pieces.
Clinique and kate spade joined forces to unveil a playful collaboration that combines vibrant kate spade new york patterns with a collection of Clinique's Pop Plush Creamy Lip Gloss. The colorful patterns celebrate kate spade's iconic brand codes and infuses them with fresh and modern touches including springtime florals, colorful stripes, kisses, and graphic polka dots. The collection features Clinique's best-selling lip glosses that complement every skin tone, lip and mood in shades like Air Kiss, Rosewater, Juicy Apple, and the viral, internet-breaking Black Honey.
Revea, the futuristic brand known for using AI face-scanning technology, launched a collection of Targeted Boosters to address complexion goals, such as brightness, even tone, and firmness. Each of the eight high-powered, science-backed serums contain intentional ingredients that focus on a specific root cause and desired outcome. Boosters include:
Top May 2023 Beauty Product Launches
Droplette 2.0 is a smart skincare device that uses micro-infusion technology to deliver ingredients up to 20x deeper than topicals. It uses built-in Bluetooth technology to connect to the Droplette app for a customized skincare routine for smart skincare results.
LYS Beauty, the first Black-owned clean makeup brand to launch at Sephora, launched their first ever mascara, Lash Confidence Clean Mascara. This triple threat mascara is designed to drastically and instantly volumize, lengthen, and curl the look of lashes. It’s ophthalmologist-tested, clean at Sephora Beauty, vegan, and cruelty-free.
Ellis Brooklyn SAND, SEA, and SUN Fragrance Body Mists ($45 each) (Launched May 23)
SEA features fresh floral notes of Lemon Sfuma, Italian Mandarin and Ginger while SAND stars warmer notes of Italian Bergamot, Vanilla Absolute and Coconut Milk.
SUN encapsulates the “walking on sunshine” spirit with notes of Italian Mandarin, Sweet Clementine, and Lemon Sfuma. (SUN Fragrance Body Mist will be available exclusively to shop on the Sephora app on 6.12 and available on Sephora.com on 6.13)
Thrive Causemetics Liquid Lash Volumizer Mascara ($25) (Launched May 17)
For the past 5 years, Thrive Causemetics has been known above all for their famous tubing mascara, Liquid Lash Extensions Mascara. The brand listened to their community, many of whom were in need of a mascara that focuses on volume instead of length, and Liquid Lash Volumizer Mascara was born. This mascara instantly creates the look of faux lashes. Custom-designed Lift + Curl Dual-Bristle Brush™ individually coats lashes evenly for bold volume without clumping, flaking or smudging.
Established in 2019, Shiseido Blue Project is a global effort to promote the protection of our ocean. Through this initiative, Shiseido and World Surf League (WSL) have collaborated on a series of activities that promote respect for our oceans. These activities include cleaning up beaches, coral restoration, leading global conservation campaigns like WSL One Ocean, and promoting ocean and sun-safe habits.
Powered by SynchroShield™ Technology, get peak protection for active, outdoor activities with this lightweight, invisible protective veil that’s designed to be strengthened when it senses water, sweat, or heat. These sunscreens provide protection against UVA/UVB rays, pollutants, and dryness.
Pick It Up Clean Cream Contour & Talc-Free Powder Bronzer Duos come in 5 shades ranging from Heatin’ Up (fair) to Heat Wave (deep). This cream contour and powder bronzer duo sculpt the face with warmth for a naturally lifted effect – defining and adding dimension to your complexion in the most flattering way.
Housed within their brand new, sustainable packaging, this hairspray delivers a touchable, brushable and medium hold, perfect for combating summer heat. Crafted to ward off humidity and static while optimizing shine, this flexible-hold hairspray is lightly and naturally scented with lavender, mandarin, and vanilla for an uplifting delivery with every spritz.
Lash Blash Cleantopia is Covergirl’s first first plant-powered clean vegan mascara. It’s created with a vegan formula with 100% Cellulose Plant Fibers, Aloe Leaf Extract, Ceramides, and Sustainably-Sourced Rainforest Maracuja Oil. The gentle formula will leave your lashes feeling conditioned and give you up to 302% more volume than your bare lashes.
Benefit Hoola Duos ($24) (Launched May 7) and Lip Butter Balms ($19)
Hoola, Benefit’s OG matte bronzer, has been a popular pick for over 20+ years since itslaunch in 2001. This May, Benefit launched a new way to Hoola with Hoola blush + bronze duos for a bronze & glow on-the-go. New matching lip butter balms are perfect for completing your look.
Hoola Cheek Duos come in paperboard palette containing a Hoola bronzer + blush shade in a travel-friendly format. Color options include:
Beach Vacay: Hoola + Shellie
Secret Oasis: Hoola Lite + Willa
Desert Retreat: Hoola Caramel + Terra
Treasure Island: Hoola Toasted + Crystah
Lip Butter Balms come in 4 shades for a hint of color that transports you to paradise while keeping lips moisturized. Colors include:
Beach Vacay Butter Balm (coral)
Secret Oasis Butter Balm (mauve)
Desert Retreat Butter Balm (bronze)
Treasure Island Butter Balm (poppy)
Velour Beauty, launched its first ever long-lasting and completely customizable lash extension system Velour-Xtensions™!
The DIY, beginner-friendly Velour-Xtensions™ gives you salon quality lash extension results for several days, in less than 10 minutes.
The new collection consists of:
Velour-Xtensions™ Kit - $38: Includes Hybrid Lash Clusters, Mini Lash
Extension Tool, & Mini Multi-Day Lash Bond.
Velour-Xtensions™ Lash Clusters - $30 : Styles — Classic, Hybrid, & Volume
Multi-Day Lash Bond - $20
Beekman 1802 Nurses First - Lend a Helping Hand Cream ($24) (May 1)
Nurses First - Lend A Helping Hand Cream is a ceramide infused hand cream inspired by nurses and made for nurses. The hand cream is also formulated with goat milk prebiotic and mango seed butter. This lightweight, quick-absorbing hand cream enriches, while leaving your hands soft & hydrated. 100% of proceeds will be donated to the American Nursing Foundation (ANF), which advances the nursing profession by serving as a thought-leader, catalyst for action, convener, and funding conduit.
Nurses First - Lend A Helping Hand Cream was created by Beekman 1802 Co-founder Dr. Brent Ridge as a homage to his mother Linda, who was a single parent, full-time nurse and endless source of Kindness for Brent, his sister, and her patients.
ManukaRx's Vitamin C Gel Cleanser ($25.50) (Launched May 15)
This Vitamin C Gel Cleanser is made with natural botanicals, and effectively removes impurities without stripping the skin. Mānuka Oil and Kakadu Plum work together to improve skin clarity, texture and tone, leaving the skin looking radiant and refreshed. The Vitamin C Gel Cleanser is made with 98% natural ingredients and is suitable for all skin types, including sensitive skin.
LashSense Lashes Bloom Box is a collaboration between Lashify and SeneGence. Bloom Box houses three lash florettes in short, medium, and long. Blooming Bond in Black is formulated with biotin and micro-flex technology to create a flexible and nourishing cushion underneath the lash line for long-lasting results.
Top April 2023 Beauty Product Launches
BOOST Firming & Smoothing Peptide Primer grips onto your makeup for up to 18 hours and hydrates your skin for up to 24 hours. The cooling sorbet gel includes a powerful complex with peptides, ceramides and mimosa flower extract to help lift, hydrate, and reduce the appearance of fine line
BOOST 4-IN-1 Firming Peptide Setting Spray sets makeup for up to 18 hours, plumps skin, blurs pores, and reduces shine. This weightless, multitasking setting spray is made with powerful firming peptides and mimosa flower extract. It’s formulated with micro-powders to help blur your pores and control shine.
This lightweight gel cream is enriched with kakadu plum, a concentrated source of natural vitamin C, providing your skin with a high dose of natural Vitamin C. The Daily Glow Brightening Cream is made with 98% natural ingredients and is suitable for all skin types, including sensitive skin. It is free from harsh chemicals, parabens, and artificial fragrances.
Goof Proof Brow Powder ($22) is a lightweight, buildable pressed brow powder that’s easy-to-use.
Available in 10 shades, Goof Proof Brow Powder has 12-hr long wear and is waterproof, sweatproof, humidity-proof and smudge-proof. It's lightweight, buildable and color stays true throughout application for a natural look.
As part of the brand’s continued sustainability commitment to eco-friendly packaging, these new pouches use 80% less plastic and allow you to refill your shampoo and conditioner 4 times with just one pouch. Available in Living Proof’s fan-favorite Full Shampoo and Conditioner and Perfect Hair Day Shampoo and Conditioner, these refills allow you to spend less money on the high-performing formulas.
Lancôme Clarifique Pro-Solution Brightening Serum ($85) (Launched April)
Inspired by professional water peel procedures first made popular in Korea, this product is a dermatologically-inspired formula designed to visibly transform skin by reducing the appearance of dark spots, post-acne marks, and pores.
Following 18 months of development, 70 formulation trials, and more than 120 quality controls, Clarifique Pro-Solution is a powerhouse brightening treatment. Tested on 350+ women within 10 independent studies, it shows efficacy on all skin types (including those prone to acne and sensitivity) and on different phototypes (from melanin-rich to fair skin tones). This serum contains a high concentration of three key ingredients chosen specifically for their complementary yet gentle, efficacious action on the skin: 10% PHA, Pure Niacinamide, and Beech Bud Exract.
Nature’s Beauty Lavender Chamomile Sleep Shower Steamer ($8.99) (Launched April)
A women-owned company out of sunny California, Nature’s Beauty is a clean, plant-based, and vegan line of cruelty-free bath and body care products, purposefully crafted with ingredient-centric experiences to help transform the mood and invigorate the body for a heightened bathing ritual.
This latest launch provides an affordable, accessible, mood-boosting shower product made with naturally derived, vegan, clean ingredients. The non-staining fizzing lavender chamomile fragrant shower enhancer is made with high-quality fragrances to elevate a basic shower to a pre-snooze ritual.
Top March 2023 Beauty Product Launches
Oxygenetix Foundation Brush ($28) and Concealer Brush ($24) (March 3)
This eco-friendly foundation and concealer brush is composed of natural plant fibers and vegan bristles. They were crafted to work perfectly with Oxygenetix foundations and concealers. As multi-purpose tools, the foundation brush can be used for applying your blush and bronzer, and the concealer brush provides the ideal shape to apply concealer around your eyes and nose (as well as adding a little more precision for cream bronzer application).
This is an enchanting and sparkling take on the citrus floral fragrance created with master perfumer Frank Voelkl. The fragrance features Firgood™ technology, which is a new scent extraction technique that creates a high quality, solvent free, and sustainable note. FLORIST is created with 86.29% green chemistry and is A-rated with Ecoscent Compass for its reduction of carbon and water usage. Top notes include Italian Bergamot, Lemon Sfuma, and Lily of the Valley, Pear. Mid notes include Tuberose Petals, Golden Gardenia, Jasmine Sambac, and Honeysuckle.
Top February 2023 Beauty Product Launches
This powerful system is designed to improve the look of density, coverage, volume and fullness of your hair. These products are powered by 3% Redensyl and include a Scalp Booster Pre-Wash, Shampoo, non-greasy Leave-In Conditioner and silicone Scalp Massager.
Fenty Skin Melt AWF Jelly Oil Makeup-Melting Cleanser ($34) (Launched Feb)
This cleanser effortlessly removes every type of makeup and sunscreen (including longwear and waterproof) from face, eyes, and lips, without stripping or drying the skin. Infused with a custom blend of 9 luxe oils to condition while cleansing, plus shea butter, the formula transforms from a unique jelly texture into a lightweight oil, leaving behind silky-smooth skin post-cleanse. It also features a light, refreshing spa water-inspired scent and rinses quickly and easily, without leaving behind any residue.
Bakeup Beauty Daily Wipe Out ($22) and Daily Meltdown ($32) (Launched Feb)
Daily Wipe Out is a gentle, effective micellar water that instantly removes makeup, dirt and oil from face and eyes for fresh, glowing skin. Daily Meltdown is a hydrating, cleansing balm that melts on contact into a creamy soft texture, washing off even highly pigmented makeup.
NatureLab Tokyo Perfect Clean Scalp Balancing Sake Rinse ($19) (Launched Feb)
This Japanese sake rinse works to restore the scalp’s natural balance while removing product build-up and impurities for optimal scalp health.
Hi! light highlighter is a universally flattering, clean, radiant, long-lasting highlighter that'll make you say, "holy *beep* that's bright!" This highlighter glides like a cream with the luminosity of a powder while blurring texture and fine lines.
These creamy, matte cool-toned contour sticks create a subtle, natural-looking shadow effect, adding instant depth and dimension to your face. Sculpt Sticks come in four cool-toned shades that work across a wide range of skin tones. Unlike warm-toned bronzers, which add warmth where the sun hits your face, cool tones mimic the look of natural shadows on your face to subtly play up your angles.
SEEN Restore Scalp Serum (Launched Feb)
SEEN Restore Scalp Serum, a dermatologist-designed soothing, leave-in treatment to relieve dry scalp, while reducing the appearance of flakes and irritation. Restore Scalp Serum is fragrance free, non-comedogenic, and brings balanced hydration to your scalp, while supporting a healthy microbiome.
R + Co Bleu Lux Curls (Launched Feb)
These three luxurious formulas from R+Co BLEU are designed specifically for curly hair: Soft Bounce Natural Texture & Curl Shampoo and Conditioner and Rebounce Natural Texture & Curl Defining Crème.
This collection features 6 high-performance skin products designed to visibly minimize, clear and smooth pores. The products are packed with efficacious ingredients, this collection is gentle on skin, non-comedogenic, dermatologist-tested, and clinically proven. The collection includes:
The POREfessional Good Cleanup: pore-purifying foaming cleanser ($29)
The POREfessional Tight ‘N Toned: pore-refining AHA + PHA toning foam ($34)
The POREfessional Get Unblocked: Pore-clearing makeup-removing cleansing oil ($39)
The POREfessional Deep Retreat: pore-clearing clay mask ($39)
The POREfessional Smooth Sip: lightweight smoothing moisturizer for pores ($44)
The POREfessional Speedy Smooth: quick smoothing pore mask ($39)
The haircare range consists of six products: a shampoo, conditioner, primer, serum, mist, and repair mask.
Over 2 years in the making, Mermade Hair’s wet line is formulated with the unique MeraGuard Complex, which contains 17 amino acids and antioxidants to provide heat stress protection. The line is made in Australia and is currently available in 15 countries. It is free of toxins, sulfates and parabens, while also being safe for colored hair and hair extensions.
Velour Beauty Effortless Collection ($26 each) (Launched Feb)
These lashes are pre-trimmed on a ¾ band to ensure the easiest application. The array of styles not only suits all eye shapes and sizes but can be worn 25+ times with proper care.
Not only are these lashes made from synthetic silk, but are super comfortable and give off that undetectable look. The five new styles are:
Lancome Idole Liquid Eyeliner in All New Shades ($23) (Launching February)
With its ultraprecise felt tip of .1 millimeter, you can now mix and match colors to create incredibly bold, graphic and editorial liner looks. New highly pigmented shades include Syrup Brown Matte, Aegean Blue Matte, Emerald Green Matte, Shadow Grey Matte.
Pat McGrath Labs Love Collection (Launched February)
This collection features a stunning range for eyes, lips, and face. The collection features an all-new formula from the brand: liquid eyeshadow. FetishEYES Longwear Liquid Eye Shadow is a luxuriously lightweight shimmering shadow that is available in 7 shades that delivers ultra-creamy crease-proof wear for up to ten hours.
OGX Vibrant Color Vibes Shampoo & Conditioner ($10.49) (Launched February)
This duo delivers major color protection and enhancement, allowing you to extend your color for up to four weeks. These multi-benefit formulas are powered by an innovative bonding plex technology that strengthens weak strands, enhances hair color, and helps prevent damage while smoothing away signs of damage.
Maui Moisture New Curly Hair Collection ($10.49+) (Launched February)
Maui Moisture, known for vegan friendly formulas with 100% Aloe as the first ingredient, has just launched 4 BRAND NEW ultra-moisturizing haircare products perfect for curly girls. Aloe is the signature ingredient in this line because it delivers intense moisture that smooths and tames frizz for softer, shiner, and stronger hair. The new collection includes:
Clarify & Soothe + Black Soap Shampoo & Conditioner to gently cleanse and calm the scalp while adding the moisture and care your curls need
Lightweight Curls + Flaxseed Edge Control, a strong hold pomade with a lightweight, nourishing formula to sculpt edges and style curls while infusing them with moisture and shine
Frizz-Free + Shea Butter Hair & Scalp Milk, a multi-use treatment for the scalp and hair to revive dry, damaged, and over-styled curls with super hydrating ingredients that that reduce breakage, repair damage, and strength strands
NEST New York Scents Balinese Coconut Perfume Oil and Lime Zest and Matcha ($18+) (Launched February)
Balinese Coconut Perfume Oil features notes of creamy coconut, tropical tiare blossom, and salted musk. Lime Zest and Matcha is a scent meant to boost your energy and reinvigorate your senses with the lime zest, matcha, clary sage and bergamot. It’s available as a classic candle, 3-wick, or diffuser.
Nakery Beauty Intensive Repair Treatment Eczema Relief Soothing Wash Face and Body ($32) (Launched February)
This sulfate-free, steroid-free, and antibiotic-free body wash was created specifically for eczema-prone skin. It works to create a skin-soothing barrier and provide healing for eczema, dermatitis, and dryness. Ingredients include 2% colloidal oatmeal, aloe, niacinamide, hibiscus phospholipids and vitamin E.
Hero Cosmetics MICROPOINT and MICROPOINT XL FOR BLEMISHES ($12.99) (Launched February)
These patches treat spots with 395 Micropoints and ingredients including Salicylic Acid, Sodium Hyaluronate, Niacinamide, and Willow Bark.
KVD Beauty’Good Apple Full-Coverage Transfer-Proof Serum Foundation (Launched February 6) ($42)
The Good Apple Serum Foundation is packed with ultra-concentrated Flexible Elastomer Pigments to blur pores while delivering a flawless maximum coverage with a minimum weight.
Humphreys Nourishing Biodegradable Pads Humphreys Nourishing Biodegradable Pads ($8) (Launched February)
Humphreys NEW biodegradable Nourishing Cleansing Pads are made with Wild Harvested, Certified Organic Witch Hazel and alcohol free Aloe to remove impurities & balance skin for a clean, calm and conditioned complexion.
LYS Beauty Speak Love Moisture Matte Lipstick ($20) and Speak Love Smooth Glide Lip Pencil ($15) (Launched February)
LYS Beauty, the first Black-owned clean makeup brand that entered into Sephora, expanded deeper into the color category with the launch of Speak Love Moisture Matte Lipstick $20 and Speak Love Smooth Glide Lip Pencil $15 on LYSBeauty.com and Sephora.com. Speak Love Moisture Matte Lipstick is a new cream to powder lipstick formula that offers intense color in 7 full coverage shades and provides a weightless sensation. Speak Love Smooth Glide Lip Pencil is a long-lasting creamy matte lip liner available in 7 full coverage shades to prep and prime lips without bleed.
OLEHENRIKSEN Pout Preserve Peptide Lip Treatment ($22) (Launched February)
Created to visibly counteract volume loss lips may experience with aging while also restoring bounce and visibly minimizing lip lines, this active formula is clinically tested to deliver fuller looking lips with each application.
Kiss My Face Baby Sunscreen Lotion SPF50, Daily Sunscreen Lotion 50, and Face Factor SPF50 ($14.99+) (Launched February)
Baby Sunscreen Lotion SPF50 is a hypoallergenic, tear-free and fragrance-free formula with broad spectrum SPF 50 Water resistant (80 minutes). Daily Sunscreen Lotion SPF50 is a new hypoallergenic, tear-free, and fragrance-free SPF 50 water resistant formula. Face Factor SPF50 is a new formula for the face that rubs in easily leaving no white film. It’s hypoallergenic, non-comedogenic, and water resistant.
Top January 2023 Beauty Product Launches
Thrive Causemetics Instant Makeup Fix Set & Refresh Spray Launch ($35) (Launched January)
This lightweight, ultra-fine mist sets makeup for extended wear all day as it perfects your complexion for a healthy, skin-like, natural finish.
Created by Wende Zomnir, the founder of Urban Decay and Caliray & the setting spray queen, Surfproof setting spray is a clean and hydrating mist that locks your makeup in all day. The ultra fine mist infuses skin with hydrating glycerin, agave and prickly pear extracts, Niacinamide, and transdermal magnesium for skin recovery.
Cherry Pick Lip Color Butter features an oil-based formula that melts into the lips' surface, infusing lip-loving ingredients - delivering intense color, super-shine, and a fruity scent. In a varied assortment of 14 juicy shades ranging from warm nude to juicy rose, to deep espresso, there's a succulent shade for every skin tone and every set of lips.
Caudalie Premier Cru, The Rich Cream ($109-$129) (January 13)
The Rich Cream combines TET8™ technology and bio-ceramides to reduce deep wrinkles and repair the skin barrier. Caudalie shares that clinicals show that 90% of users saw wrinkles reduced and plumper skin. The Rich Cream is 100% recyclable and features a refillable capsule ($109). This collection is vegan and pregnancy safe as well. It will be available at Sephora and Caudalie.
OLEHENRIKSEN HydraBarrier Nourshing Face Oil ($58) (Jaunuary 10)
Seal in moisture with this transformative face oil featuring peptides and Scandinavian berry oils for softer, bouncier skin. The Nordic oil blend of nourishing cloudberry, lingonberry, and elderberry oils form the moisturizing base. Three innovative oil-soluble peptides amplify the results—minimizing fine lines and wrinkles and drastically smoothing skin for a fresher, more youthful look.
This 100% vegan and lightweight hair oil will seal moisture, add shine, and reduce frizz without weighing your hair down. Your hair will be left moisturized with a silky and glossy look thanks to the hero ingredient, tiger grass.
Tiger grass is the nickname for centella asiatica, an herb used in traditional Chinese medicine. The grass may help reduce inflammation and speed up the healing and rejuvenation process of the scalp. It also locks in moisture and will protect the hair from external factors leaving hair with more shine and with a soft feeling.
La Roche-Posay Anthelios 50 Gentle Lotion Kids Sunscreen ($32.99) (January)
Anthelios Kids sunscreen for face & body has a lightweight, comfortable texture specifically developed to be gentle on children’s sensitive skin. This SPF 50 sunscreen for kids is water resistant (80 minutes). It blends easily on all skin tones without leaving a white cast on skin and sand brushes easily from skin after application. Oxybenzone-free sunscreen for kids is formulated with Cell-Ox Shield® Technology: advanced broad-spectrum UVA/UVB protection plus antioxidants.
La Roche-Posay 10% Pure Niacinamide Serum ($39.99) (January)
This anti-aging niacinamide serum clarifies skin discoloration and rebalances the look of uneven skin tone with visible results starting in one week. This formula, with 10% Niacinamide, reduces discoloration, post-inflammatory hyperpigmentation, and even stubborn dark spots to reveal a brighter, more even complexion.
Joanna Vargas Twilight Night Serum ($195) and Twilight Night Cream ($145) (January)
This super-powered nighttime duo helps repair and hydrate dry skin while you sleep. Powered by a one-of-a-kind Epidermal Growth Factor (EGF) made up of 53 amino acids this duo helps even skin tone, reduce the appearance of fine lines and wrinkles, and deeply moisturize.
This all-in-one hair tool detangles, applies product, delivers gently warmed moisturizers, and styles natural hair with just one stroke. Since beautiful curls and kinks come in a variety of lengths, densities, and textures, the tool comes with six different bristle plate styles and optional attachments. The Mint is available for pre-order now and will be officially launching mid-January.
Saint Jane Superflower Detox Serum (Launches January 24) ($88)
This fresh, lightweight hydrator is like a nourishing green juice for your skin barrier. Packed with a plethora of comprehensive micronutrients, it purifies toxins, balances pores, and shields from environmental stressors. Infused with a bouquet of active flower™ concentrates, this serum is designed to support skin health.
Living Proof No Frizz Smooth Styling Cream, Serum and Spray (Launches January 15) ($36-$42)
No-Frizz Smooth Styling Cream is a silicone-free styling cream for medium hair types that controls frizz, conditions from root to tip, and leaves hair with long-lasting smoothness, shine, softness, and manageability.
No-Frizz Smooth Styling Serum is a concentrated, silicone-free serum specifically formulated for thick or coarse hair that provides a smooth blowout in half the time while adding softness and shine.
No-Frizz Smooth Styling Spray is a lightweight, silicone-free styling spray designed for fine hair that delivers serious smoothness and frizz-fighting powers, while simultaneously detangling and preventing both static and flyaways.
Each product in the collection includes heat protection up to 450°F.
Chillhouse Steam Room (Launching January 24)
This deeply hydrating and illuminating face and body mist includes ingredients green tea, vitamin E, sodium hyaluronate, and aloe vera. Notes of coconut, Cedarwood, and citrus spark thoughts of a tropical escape.
Stila All About the Blur Blurring and Smoothing Primer ($36) and Blur Stick ($30) (Launched Jan 2)
Stila Blur Stick
This primer preps and primes for a smoother-looking, soft-focus effect on skin. The product blurs imperfections, helps minimize the look of pores, and diffuses the appearance of fine lines, while hydrating and nourishing the skin and prolonging the wear of makeup. It provides a veil-like finish that enhances and replicates the look of bare skin.
Stila Blurring and Smoothing Primer
Blur Stick is an on-the-go blurring product that diffuses imperfections, minimizes the look of pores, and preps and primes skin, while prolonging makeup wear. The silky, creamy formula glides effortlessly and blends seamlessly to create an even canvas for makeup. Infused with Skin Blurring Complex, a nurturing antioxidant cocktail, Stila’s Blur Stick instantly improves skin texture and controls shine, while giving skin a smooth overall appearance. The stick’s universal color works on all skin tones and can be used alone for a natural, soft-focus look or under foundation for a flawless finish.
Personal care brand, Native's new limited-edition Candy Shop Collection features candy-themed body wash, deodorant (regular and sensitive), and shampoo and conditioner in clean formulas. The new collection includes Gummy Bear, Sweet Cinnamon Hearts, Sour Berry Rope, and Strawberry & Vanilla Taffy scents.
Two Faced Pinker Times Ahead Collection ($29+) (Launched January)
The Pinker Times Ahead Collection includes new shades of blush, highlighters, and eyeshadows, along with two new setting sprays, and is available now at TooFaced.com, Sephora, ULTA, Nordstrom, and Macy’s.
Innersense Organic Beauty Clarity Hairbath and Conditioner ($28-$80) (Launched January 3)
This collection is designed for those who experience allergies, scalp, or skin sensitivities but can be used for any hair types and textures.
Formulated with comfrey leaf and Japanese wwertia to calm and soothe skin, Clarity Hairbath is a fragrance-free shampoo that gently cleanses hair and calms the scalp. Another key ingredient in this clean shampoo formulation is chufa milk, which is packed with amino acids and antioxidants to promote hair elasticity and overall hair health.
Clarity Conditioner is a fragrance-free conditioner that provides lightweight hydration and moisture for the hair. It is formulated with colloidal oatmeal to ease irritation and includes a blend of manuka honey and apricot kernel oil to leave hair softer and shinier.
Clarity Hairbath retails for $28 (10oz) and $70 (32oz). Clarity Conditioner retails for $30 (10 oz) and $80 (32oz). The collection will be available online at innersensebeauty.com, in select salons, and in-store at specialty retailers such as Credo Beauty and The Detox Market.
Top December 2022 Beauty Products Launches:
Fenty Beauty The Navy Collection ($58) (Launched December 9)
This limited edition 5-piece collectible set includes Fenty Icon the Fill Semi-Matte Refillable Lipstick in “The MVP,” Wish You Wood Longwear Pencil Eyeliner in “My Navy,” Navy Collection makeup bag, and makeup mirror. Rihanna says, “This collection is my way of celebrating The Navy who have always gone so hard for me, especially over the past 5 years with Fenty Beauty. I wanted to create a special navy-themed makeup set in their honor. To my Navy all over the world, this one’s for you! I hope you feel the love right back with these navy makeup pieces and special accessories that you can keep forever.”
Shiseido Bio-Performance Skin Filler Serums ($236+) (Launched December 1)
Shiseido launched Bio-Performance Skin Filler Serums designed with the brand’s proprietary MolecuShift Technology, a new state-of-the-art technology which successfully shrinks the size of Hyaluronic Acid molecules and reverts them back to their original size without changing the structure or decreasing any of its benefits. The two-step system acts like an injectable filler to visibly improve wrinkles, fine lines, and loss of firmness. This products is ideal for those who are concerned with losing volume in their skin due to dehydration and the natural aging process.
Top November 2022 Beauty Products Launches:
The Beachwaver Co. partnered with Reality TV Star and Entrepreneur, Christin Quinn from Selling Sunset to create the ultimate holiday look, along with an exclusive “boss b*tch” accessory being introduced in tandem with this collaboration.
The new launches include the new Beachwaver B1 Glitter Ceramic Rotating Curling Iron in black or pink glitter ($119), headbands, barrettes and scrunchies and more.
Top October 2022 Beauty Products Launches:
Biologique Recherche Collagène Originel (Launched October)
Collagène Originel acts on the four main types of collagens (I, III, IV, VII) to fight wrinkles and re-densify the skin in 3 dimensions. This is the first and only serum based on Type-0 Collagen, a patented Biologique Recherche active ingredient derived from the purest collagen in a primitive marine planktonic organism that has not evolved in over 600 million years of existence! It is so old that it constitutes the historical strain of all collagens. It is “the mother of all collagens.”
Biologique Recherche shares that Collagène Originel stimulates the collagen naturally present in the skin at the gene and protein levels to reduce the length of the wrinkle and restructure the skin.
Half Magic Eye Shadow Singles ($12) and The “Forever” Palette ($26) (Launched October
Half Magic, the beauty brand from Euphoria Head Makeup Artist Donny Davy has launched a fall collection of products. The eyeshadow singles are highly pigmented shadows tucked away in pocket-sized compostable compacts.
The “Forever” Palette is a recyclable "forever" home for all your favorite HALF MAGIC goodies including eyeshadow singles and light trap highlighter powders.
Read more: #BeautyBoss: Donni Davy, Founder of Half Magic Beauty and Department Head Makeup Artist on Euphoria
Hero Cosmetics Pimple Correct ($19.99) (Launched October 18)
This acne clearing gel pen is a max-strength spot gel that penetrates fast to clear blind pimples, dismiss early-stage zits, and help stop future breakouts — all with a gentle, non-drying formula. Key ingredients include salyciylic acid, lactic + azelaic acid, and tea tree capsules.
Hourglass Volumizing Glossy Balm Duo ($50) (Launched October)
This exclusive holiday 2022 limited-edition set features a favorite shade and a brand new share of the brand’s unique lip formula. Slip is a best-selling rose hue and Rouse 180 is a new berry red shade. The 3-in-1 hybrid formula hydrates like a lip balm, plumps for fuller-looking lips, and delivers the high-shine finish of a lip gloss. It glides on smoothly onto lips for full-bodied color and comfortable wear without feeling sticky or tacky.
Epres is a performance-first, scientifically led beauty company focused on disrupting and sustaining technologies in haircare.
Founder, Dr. Eric Pressly, holds more than 100 patents in bond-repair technology, but considers epres’ first formula to be his best invention yet! epres™ is an acid free, patent-pending formula that actively rebonds hair's structure by its unique liquid-molecule technology that continues to diffuse repair throughout each strand for hours after application.
Top September 2022 Beauty Product Launches:
Thrive Causemetics Buildable Blur CC Cream SPF 40 ($38) (Launched September 28)
Thrive Causemetics re-launched their fan-favorite Buildable Blur CC Cream, expanding the range from 18 to 28 shades. The reformulation also now offers SPF 40 instead of 30 and more sustainable packaging. This lightweight, multitasking, color-correcting cream instantly blurs and diffuses skin imperfections with 16-hour buildable light-to-full coverage and broad-spectrum SPF 40 protection. Formulated with Vitamin C, this all-in-one makeup and skin-loving hybrid formula combines powerful ingredients to simultaneously moisturize, brighten, protect and color-correct skin. Each shade is now available with cool, warm or neutral undertones.
Hourglass Ambient Lighting Edit ($85 each) (Launched September 23)
The three new Ambient Lighting Edit Palettes create a flush and lit-from-within glow. They are exclusively available for Holiday 2022 and designed by London-based artist Katie Scott with limited-edition packaging featuring a butterfly, tiger, and elephant to celebrate the animal kingdom. 5% of annual profits from the collection will go to Nonhuman Rights Project, a U.S. organization working to secure fundamental rights for animals.
Ellis Brooklyn Vanilla Milk Eau De Parfum ($105) (Launched September)
Vanilla Milk Eau de Parfum combines notes of floral rose, delectable cocoa shell extract, rich amyris and sandalwood mixed with two types of vanilla bean to create a sophisticated, comforting vanilla fragrance. Bee Shapiro, founder of Ellis Brooklyn partnered with Irish perfumer Mabeah McCurtin to create this new take on vanilla.
Anastasia Beverly Hills Rose Metals Palette ($55) (Launched Sept 29)
Featuring rich mattes and high-reflect shimmers, Rose Metals Palette delivers 12 all-new shades dosed with ultra-glam nostalgia and iconoclast confidence. The versatile shades and creamy formulas deliver endless day-to-night looks.
itk is a line of dermatologist-tested, community-created, and wallet-approved skin care essentials from Brooklyn + Bailey McKnight. Itk has a fresh approach to treating skin that will never stop evolving, always delivering unexpected and innovative products - all at an attainable price point. The cruelty-free, efficacious, and straightforward skin care line, inclusive of 15 SKUs for a wide range of skin types and needs, is available in 3,800 Walmart stores nationwide and online on walmart.com.
Violette FR Bisou Blushes ($35) and revamped Bisou Balms ($28)
The brand new Bisou Blushes come in 3 shades and were inspired by the painting technique “sfumato,” a type of ultra- fine blending that melts colors into one another without perceptible lines. Additionally, the repeatedly sold out and TikTok viral Bisou Balms returned in 4 shades with an updated hydrating formula and new tube design.
Province Apothecary Nourishing + Revitalizing Moisturizer ($79) (Launched September 1)
Enriched with potent peptides, antioxidants, and collagen-boosting ingredients, Province Apothecary’s new innovative formula for their Nourishing + Revitalizing Moisturizer is clinically proven to give you noticeable results. Not only will it help you achieve a dewy glow, but its high performance ingredients are selected to tone and firm your skin as well.
Julie Clark, Province Apothecary founder and Holistic Aesthetician first formulated the Nourishing + Revitalizing Moisturizer for a friend who was going through chemotherapy. Her friend shared that her skin felt extremely dry and damaged and she experienced a lot of hyperpigmentation. In hopes of restoring and soothing her skin, this product was born.
Julie selected ingredients like apricot, evening primrose, and rosehip that were rich in omegas and antioxidants to deeply hydrate and soften the skin. Rose water and lavender essential oil were also used to cool and calm redness and irritation. By combining myrrh, immortelle, and frankincense, she created a rejuvenating concoction designed to reduce hyperpigmentation and help repair the skin.
Pureology Top Coat Extension Shades in Red, Copper, and Gold ($35) (Launched September)
This quick at-home treatment not only restores color vibrancy, but also seals the cuticle for softer, shinier hair. It also contains a high-shine gloss that leaves a beautifully reflective finish. With results in just 5-10 minutes, the products use direct dyes with no developer — so hair won’t experience permanent changes, and color lasts up to 6 washes. Pureology is a 100% vegan, sulfate-free brand, and this color treatment is free from harsh chemicals including parabens and unpleasant-smelling developers.
Youth To The People Kombucha + 10% AHA Power Exfoliant ($38) (Launches Sept 6)
Youth to the People fan-favorite product Kombucha + 10% AHA Power Exfoliant, an overnight AHA resurfacing solution that helps deliver the benefits of a peel without the dry after-feel now has an updated formula. The update was inspired directly from feedback from the YTTP community and feedback.
This leave-on liquid peel solution works overnight to visibly soften dryness and fade dark spots with a potent blend of 7% lactic and 3% glycolic acids. It’s non-sticky, fragrance-free, and boosted with hydrating agents and antioxidant-rich black tea filtrate to help renew skin’s radiant glow and defend against the visible signs of photoaging. The optimized formula is designed to help visibly fade dark spots, resurface rough texture, and help boost your radiant glow. It has a new water-light texture that absorbs quickly and isn’t tacky. The liquid exfoliant also contains no added fragrance or natural colorants.
Top August 2022 Beauty Product Launches
The Beachwaver has teamed up with TikTok hair tutorial queen @justclassicallycassidy for the limited-edition “Just Classically You! Collection.” The collection features The Beachwaver Co. x @justclassicallycassidy Daisy Darling Beachwaver B1, Boho Babe Beachwaver B1, Daisy Darling On Set Brush, Boho Babe Oversized Scrunchie and Scrunchies, Daisy Clips, Hair Scarf, and Daisy Darling Oversized Scrunchie, Daisy Clips and Hair Scarf. The collection is designed to help bring out your boho chic side.
Each design features Cassidy’s daily affirmations, encouraging people to start their day off right by getting ready with a positive and uplifted perspective, while reminding us that we are strong, beautiful, brave and classically our own unique individual selves!
Farmhouse Fresh Matcha Collection ($36+)(Launched August 26)
Farmhouse Fresh launched three new matcha products:
Green Fixer, an organic matcha calming elixir serum boosted with organic matcha & triple ceramides to restore your skin’s moisture barrier while providing next-level nourishment.
Fields of Green, an organic, luxe, velvety-whipped daytime moisturizer packed with skin-replenishing heroes like organic matcha, seaberry oil and 4 hyaluronic acids.
Matcha Purity, a calm and clear purification mask for blemish prone skin.
Glamnetic “Choose Your Vibe” Nail Sets ($14.99/each) (Launched August 25)
The “Choose Your Vibe” nail set features 8 designs in a short round shape. The styles include: Lots of Love, Pretty Picnic, A Good Day, Shroomies, Pure Intentions, Day Trip, Mi Cherie, and Hot Dot. Like all of Glametic’s press ons, each set is reusable and customizable made with high-quality material that is easy to file or clip and will not bend/split. These nails last up to 3 weeks wear time and are also 100% vegan and cruelty-free. They’re topped with a layer of UV coating, to achieve a premium and salon-quality finish.
This is the latest addition to a collection of fan-favourite products designed to deliver the famous Pixi Glow while on the go, including On-the-Glow Blush and the original On-the-Glow solid moisture stick. These hint-of-a-tint, easy to use sticks are perfect for cheeks and lips. Just one swipe, blend and you’re good to glow! This solid tint is formulated with fruit extracts for superb antioxidant protection and blends effortlessly on skin for a natural bronzed glow, on the go.
Thrive Causemetics Liquid Lash Extensions™ Lash Serum ($65) (Launched August)
Peptide-powered and fueled by biotin and sodium hyaluronate, this lash serum conditions and hydrates the eye area. Made with vegan, gentle ingredients, the lash serum is specifically formulated to be non-irritating and safe for use while pregnant * (consult physician before use while pregnant). Made with proprietary technology, the Limitless Length Volumizer™ intensively conditions and nourishes to promote longer, fuller, healthier-looking lashes. Key ingredients: Power 5-Peptide Blend, Biotin, Sodium Hyaluronate, Amino Acid Blend, and Organic Pea Sprout Extract.
Fenty Beauty Eaze Drop'lit All-Over Glow Enhancer ($34), Fat Water Hydrating Milky Toner Essence ($32), and Cocoa Cleans’r Soothing All-Over Cleansing Bar ($14). (Launched August)
Fat Water Hydrating Milky Toner Essence ($32) is perfect for those looking for more hydration and a stronger moisture barrier, this toner essence hybrid will also even skin tone and reduce the look of pores as the ultimate skin savior. Packed with feel good, look good ingredients like Tamarind and Hyaluronic Acid, Fat Water Hydrating Milky Toner Essence’s lightweight yet milky texture will give your skin the major TLC that it deserves.
Cocoa Cleans’r Soothing All-Over Cleansing Bar ($14) is a gentle, nourishing face and body bar soap cleanses away dirt, oil and impurities and leaves skin feeling soft, smooth, conditioned, and healthy-looking.
Blowout Styling Milk is a clean, lightweight heat activated styling cream that maintains long-term style, smooths, reduces frizz, and protects against heat and humidity.
The reimagined formula of the new Everlasting Hyperlight Liquid Lipstick takes the long-wear, transfer-proof staying power of the original Everlasting Liquid Lipstick, and infuses new product benefits of an increasingly comfortable wear with a hyper-lightweight feel. Now formulated with nourishing raspberry stem cells to prevent caking and flaking, this ultra-thin, flexible formula delivers one-swipe coverage and high pigment with every application.
Indeed Labs Launched 5 Hero Products in Target ($20-$30) (Launched August 15)
Canadian skincare brand Indeed Labs launched in-store in the United States and online at Target.com with five hero products, including the TikTok-viral and cult-favorite Nanoblur blurring cream. All products are cruelty-free, fragrance-free, responsibly-sourced, and created with science-backed formulas.
Indeed Labs™ revolutionary products in Target include:
Award-winning Nanoblur™ Instant Skin-Blurring Cream which instantly blurs and filters skin, minimizing the look of enlarged pores, shine, wrinkles, blemishes and crow’s feet while leaving skin with a silky-smooth finish.
The Peptalash™ Lengthening Lash Treatment is an innovative eyelash enhancing serum that targets eyelash growth to lengthen, thicken and strengthen lashes. It can also be used on eyebrows!
Snoxin II™ Facial Line & Wrinkle Fighting Serum is a supercharged serum developed with XEP-018™, a clinically proven biomimetic peptide that minimizes muscle contractions to instantly soften the appearance of dynamic lines and wrinkles; it delivers both instant and long-term results including smoother and more even-textured skin, maximum moisture retention, and improved elasticity.
Vitamin C Brightening Drops restores your skin’s luminosity, radiance, and brightness with the power of vitamin C, a potent antioxidant your skin will be thankful for! Vitamin C brightening drops use an encapsulated and non-phototoxic form of pure ascorbic acid (vitamin C), volcanic soil, and hyaluronic acid that work together to even skin tone, reduce hyperpigmentation, and brighten the appearance of skin.
And finally, Hydraluron™ Moisture Jelly rejuvenates dry, dull skin with a unique jelly moisturizer that saturates the skin with fast-absorbing ingredients. Filled with hyaluronic acid and PatchH20™ technology, it works to combat dullness, dehydration, dryness and signs of premature aging by providing the skin with instant and long-lasting hydration.
Virtue Flourish Mask for Thinning Hair ($70) (Launched August 10)
Fortified with ingredients clinically-proven to promote healthier hair growth, the Flourish Mask For Thinning Hair furthers Virtue's mission to destigmatize female hair loss. Formulated with Virtue’s proprietary and science-backed protein, Alpha Keratin 60ku CLINICAL®, this new Mask adds moisture and strength to fragile, thinning hair without weighing it down, provides protection from shedding, and supports new hair growth by providing elasticity and flexibility.
R+Co launched two new styling products for post-summer hair care:
ZIPPER Multitasking Styling Lotion fights frizz and adds intense shine.
SUNSET BLVD Blonde Toning Styling Crème, a new addition to R+Co’s line for blonde and platinum hair, is a sparkling blonding crème that hydrates, mends, smooths and tones to instantly eliminate brassiness.
Revitalize dry, damaged hair with these two styling solutions that will leave hair looking vibrant and healthy,
PÜR On Point Eyeshadow Palettes ($22) and Silky Pout Creamy Lip Chubby ($18) (Launched August 1)
Silky Pout Creamy Lip Chubby: This self-sharpening, jumbo Silky Pout lip pencil is formulated with Sunflower Seed Oil and Rosemary Leaf Extract to help condition and protect your delicate lips, while strutting your PÜR-fect pout with a natural flush of pigment-rich lip color. This multitasking lip pencil can also be used on cheeks for an added flush of color. Available in 4 shades: Blushing Rosé, So Peachy, Sugar Plum, and Raspberry Spritz.
On Point Eyeshadow Palettes: Featuring six easy-to-blend matte, shimmer, and metallic shades with skincare-infused ingredients, this On Point Eyeshadow Palette lets you go from weekday to weekend for customizable looks with intense color payoff. Palette colors: Wednesday (Neutrals), Thursday (Mauves), Friday (Browns), Saturday (Bolds).
Featuring a down-to-earth palette that harnesses the healing power of nature, this collection of 12 shades in four different formulas channels the calming and colorful hues found in natural wonders around the world.
Earthy mauve, clay and dark brown ground and balance consumers, while warm hues of purple, yellow, rust and red reflect the mineral and ruddy tones found in natural rock formations. Meditative color-scapes in hues of blue, metallic gold, tin and black pearl reflect elements of wellness rituals (think sound vessels, water and stones) and evoke a sense of introspection.
The collection is available at OPI.com, Ulta.com, and Amazon.com.
Top July 2022 Beauty Product Launches
Inspired by the nostalgia of timeless fairytales, this lip collection hydrates and rejuvenates, enhancing the appearance youthful, plump, baby-soft lips. This lightweight serum-gel hybrid envelops the lips with the comfort of a balm in sheer, lip perfecting smoothness and dewy shine.
Discover natural and ever-so-charming shades, with lightweight formulas enriched with jojoba and rosehip seed oil for ultra-smooth, never-sticky wear and an irresistible pout.
Glamnetic Limited-Edition Essentials Lash Kit ($120) (Launched July 28)
Glamnetic is turning 3 years old and celebrating with the launch of a new limited-edition Essentials Lash Kit. Co-Founder & CEO, Ann McFerran was a full-time fine artist for several years where she sold her work worldwide —the artwork on the cover of this collection was the first self portrait painting that Ann made when she was an artist.
This kit is a combination of five best selling lashes (XOXO, Virgo, Lucky, Gossip, & Darling) from each popular collection they’ve launched, which marks important moments for Glamnetic throughout the past 3 years. Each kit comes with an exclusive lash - Dreamer, which is a natural cat eye full lash with their patent-pending Invisible Magnetic lash band, a lash grab, and a mini Soo Future! Deep Space Magnetic Eyeliner. Like all Glamnetic lashes, each kit is vegan & cruelty-free. Plus, reusable for up to 60 times with the proper care.
Haus Labs by Lady Gaga Atomic Shake Lip Lacquer ($26) (Launched July 26)
This clean, transfer-proof lip lacquer delivers super saturated color with a shine in less than 30 seconds. Powered with HausTech ingredients such as Marine Algae, this lacquer helps to smooth, nourish, and enhance natural lip volume. To apply, all you have to do is:
Shake the sleek, sustainable glass vial well for 5 seconds.
Swipe on with the doe foot applicator for seamless application.
Allow shine shield to form. Once the color and shine is set, you will have comfortable, all day wear – no reapplying necessary!
Benefit Gimme Bro + Volumizing Pencil ($25) (Launched July 26)
Benefit’s new brow innovation is a first-to-market volumizing brow pencil that combines fibers and powder to volumize, fill, and define brows. The innovative formula attaches to both skin and hair, containing silk cotton tree fibers for lightweight volume and blended powder particles for soft, natural looking depth and fullness. Gimme Bro + Volumizing Pencil is designed for mess-free application, a weightless feel, and 12-hour waterproof, transfer-proof longwear. Available in the same 12 shades as Precisely, My Brow Pencil for easy shade matching.
To celebrate the launch of Gimme Bro + Volumizing Pencil, Benefit will be hosting a free roller disco party at the Santa Monica Pier in Santa Monica, California on August 12-14. RSVP on Eventbrite.
Halsey, musician and founder of about-face, is launching a new color cosmetics collection called af94 which will be launching on July 25. The new brand, af94, was built with the ethos of formulating accessible makeup for everyone without compromising quality, color or efficacy.
The collection features 67 bold, moody, and bright user-friendly products designed to inspire discovery and encourage exploration. The af94 starting lineup features velvety eyeshadow crayons (Shadowboxer), creamy matte lipsticks (Majorly Matte), multi-use cheek + lip tints (Playdate), biodegradable makeup remover wipes (Friendly Rewinder), colorful face + body stickers (Joystickers), and more.
JLO Beauty Firm + Flaunt Targeted Booty Balm ($65) (Launched July 24)
JLo Beauty Firm + Flaunt Targeted Booty Balm firms skin’s appearance in targeted areas like the booty, hips and thighs with JLo’s clinically tested formula. Boosted with active ingredients, JLo’s advanced booty balm delivers results you can see and feel, like a reduction in the look of stretch marks and an instant boost in hydration. Ingredients include Guarana Seed Extract, caffeine, shea butter, squalane,and hyaluronic acid. Firm + Flaunt Booty Balm is free from sulfates, parabens, phthalates, and mineral oil.
Hourglass Ambient Soft Glow Foundation ($58) and Foundation Brush ($47)
Available in 32 shades, Ambient Soft Glow Foundation delivers a second-skin finish for a complexion that looks seamless and appears to radiate from within. The formula provides 16-hour non-comedogenic wear while also helping protect against blue light stressors.
The Ambient Soft Glow Foundation Brush is specially developed to enhance the foundation’s performance. Designed to mimic the delicate and precise control of fingertips, the brush features unique vegan fiber technology, custom bristles, and a laser-cut design for maximum control, effortless blending, and intuitive, even application.
Fenty Beauty Match Stix Contour, Shimmer, and Correcting Skinsticks ($28 each) (Launched July 22)
This collection is made to layer to achieve the full contour experience. With a beloved cream-to-powder formula, these products are buildable, lightweight, and super easy to blend. They also stay put with no creasing or caking. The easy-to-use stick format is perfect for targeted application, and now has new, more sustainable, magnet-free packaging. The Collection includes:
Match Stix Contour Skinstick (3 new shades)
Match Stix Shimmer Skinstick (3 new shades)
Match Stix Correcting Skinstick (4 new shades)
Inspired by top fashion trends, the collection features brightly colored ombré, fun prints, and a colorful take on a classic French manicure, all the perfect accessory for any summer look. These ready-to-wear fashion manis will complete your look in minutes, just press on and go. Each kit includes 30 nails, prep pad, mini-file, and manicure stick. The collection includes:
Lemonade: When life gives you lemons, make lemonade, is a proverb Stacey Bendet reflects in her lemon print fashions and now, her nails style “Lemonade”. Sky blue nails are short and square
Good Vibes: A new take on ombre, “Good Vibes” celebrates whimsical style with multicolors in medium length and oval shape.
Fleur: Delicate Style Fleur, with rhinestones and water color florals, is the perfect mix of glam and amped up romance. Pink nails are short and oval
Rainbow Stace: Bursting with color, Stacey Bendet's “Rainbow Stace” is a pop art tribute to her iconic Stace face. Bright and black nails are short and square
Beloved Butterfly: Stacey Bendet created her "Beloved Butterfly” motif to capture the real life beauty, color, and patterns adored by every social butterfly. Nude nails are medium length and coffin shape
French: Special edition multi-colored French nails are short and oval
OLEHENRIKSEN Banana Bright+Eye Crème ($42) (Launches July 19)
In 2017, Banana Bright Eye Crème burst onto the scene, changing the OLEHENRIKSEN brand forever and turning heads as the #1 best-selling eye cream at Sephora since its launch. This week, OLEHENRIKSEN evolves Banana Bright Eye Crème into a next generation eye cream: Banana Bright+ Eye Crème which was created to deliver even more all-day brightening, a visible boost in skin elasticity, increased hydration, and improved concealer wear.
Now vegan and fragrance-free, this next generation formula is enhanced with upgraded brightening ingredients – such as gold complexed Vitamin C, bioflavonoids and hardy orange – to deliver a cocktail of elements targeting eye-brightening benefits. Packed with a trio of brightening powerhouses that tackle dark circles and firming skin, the all-new Banana Bright+ Eye Crème is also newly formulated to be crease resistant under makeup.
Sunnies Face is a cult-favorite Filipina brand that entered the US in May 2022 with their hero product, Fluffmatte. The brand is known for their simple yet effective and affordable products, aimed to flatter all skin tones. Lip Treat is the brand’s second US launch. This nourishing tinted balm with shea butter and collagen is designed to plump and soften your lips.
This weightless liquid highlighter offers a glass-like finish with no glitter. The product is available in 3 saturated shades infused with Japanese cherry blossom, magnolia berry, and amino acids to nourish, moisturize, and help balance oil.
Treslúce Lips B Like Plumping Lip Gloss ($16)(Launched July)
This ultra-hydrating and plumping lip gloss adds the perfect multidimensional glow, while keeping your lips soft and supple. The cruelty-free and vegan formula is lightweight, non-sticky and glides with ease. It’s also infused with collagen and hyaluronic acid to give you fuller, plumper lips. Lips B Like has a gorgeous vanilla scent and is available in eight shades: Delicioso, Luscious, Dulces, Besame, Juicy, Nena, Champagne Sips and Dazzling.
Legally Blonde x Luxy Hair Collaboration ($15+) (Launched July 12)
This collaboration features everything you’ll need to achieve your inner Elle Woods. The collection includes the Blend & Snap! 16” Ponytail Extension ($139.00 - $169.00), Luxy Hair’s best-selling 16” 100g clip-in ponytail extension available in 40 shades. The collection also includes Ivy League Hair Ties, Happy People Hair Brush, Elle’s Notebook, and Bruiser’s Bill Vegan Feather Pen.
This luxurious soft-matte balm creates an ultra-soft blurring cheek blush, natural eye color and creamy lip blush for an easy and fast clean look. Nudies Matte Lux Blush is a buttery-soft cream-to-powder color stick, with a dual-ended blending brush that twists off to wash, and is housed in the Nudestix reusable and recyclable to-go tin with mirror. The formula melts onto skin for naturally blushed cheeks, eyes, and lips while softly blurring the appearance of blemishes, fine lines and pores with innovative soft-focus minerals and a light-diffusing formula for an overall soft-matte finish. Available in 5 Shades:
Pretty Peachy: Warm Bright Coral
Dolce Darlin’: Warm Caramel Coral
Rosy Posy: Cool Fuchsia Pink
Nude Buff: Neutral Warm Rose Tan
Juicy Melons: Neutral Watermelon-Coral
Founder of Bossy Cosmetics, Aisha Fatima Dozie debuting her new collection at Cosmoprof (July 12-14). The collection is available in five shades: Unapologetic, Outspoken, Feisty, Empowered, and Purposeful. The new Bossy Gloss features an ultra-hydrating, lightweight, non-sticky, and creamy formula that delivers color and shine while leaving lips looking and feeling naturally enhanced.
Each gloss includes collagen-stimulating, powerful antioxidants, as well as a cooling sensorial agent to keep your lips loved up all day long!
Bath & Body Works Poppy Collection (Launched July 11)
The newest fragrance launch from Bath & Body Works is Poppy, is bright, bold, and cheerful scent that comes in over 20 products for you and your home! Sweet florals dance in fresh late-summer air with notes including fresh morning dew, wild poppies, sugared rhubarb, and juicy pear.
Good Dye Young DYEposit ($19) (Launched July 6)
Good Dye Young, the hair care company rooted in vibrant color founded by Hayley Williams of the grammy award winning band Paramore and her long time hair stylist and best friend, Brian O’Connor, launched DYEposit, a pigmented maintenance treatment that can be used weekly or as needed to condition and refresh vibrant colored hair. There are a variety of color tint products in the market, but the main consumer concern with hair color is fear of damaging their hair in the process. For more than a year, Good Dye Young worked with its labs to develop an affordable one-step, easy-to-use product that lightly cleanses, tones, hydrates, bonds, and keeps color vibrant.
DYEposit ($18.50, 4oz) is available on GoodDyeYoung.com in 10 shades:
● Color Depositing - Blue, Green, Red, Purple, Pink & Silver
● Color Enhancing - Platinum, Champagne, Copper & Chocolate
Summer Camp Collection (Launched July 6)
Summer Camp is a clean, mineral-based suncare line for Gen Z from the founders of luxury brand Soleil Toujours. The debut line of mineral and clean-chemical based suncare products provide the safest and most effective formulas. Summer Camp has partnered with UK-based specialty retailer, Space NK, to bring the brand to select Walmart stores nationwide, and on Walmart.com to offer a curated assortment of prestige beauty to a broad consumer base. The brand is launching later this month DTC.
Summer Camp products are the foundation for healthy and minimalistic skin where one product provides numerous benefits, ultimately boosting the skin’s natural resilience to multiple environmental stressors with three collections: Mineral BFF, EnviroUV, and Skin SOS. Products include:
Mineral BFF is an everyday, lightweight protection that is 100% mineral, anti-pollution, and antioxidant-rich with four products for the face, lips, and body.
EnviroUV is a favorite for the family with three products that have 100% clean chemical clear formulas, is 80-minutes water resistant, antioxidant-rich, and oxybenzone, octinoxate, and octocrylene free.
The Skin SOS Aloe Vera Mist is a cooling, soothing, and hydrating after sun product to calm and relieve skin. Each collection consists of formulas that are clean, reef-safe, vegan, gluten, and cruelty free, antioxidant-rich, and only contain 100% natural fragrances.
Physicians Formula x The Breakfast Club Collection ($9+) (Launched July)
Physicians Formula, in collaboration with Universal Studios, journeys back in time to celebrate the iconic 1985 film masterpiece, The Breakfast Club, with a new 7-piece beauty collection that is honoring it. Products include:
Saturday Detention Face Palette
Detention Mascara
The Princess Lipstick
Sally Hansen Miracle Gel Summer Neon Collection ($10/each) (Launched July 1)
Sally Hansen’s NEW Miracle Gel™ Summer Neon Collection, features an electric selection of colors to make your Summer pop! Complete the mani with a layer of our Miracle Gel™ Shiny Topcoat for a lacquered look that lasts – 2 simple steps, no UV lamp required. Colors include: Anything Is Popsicle (Blue), Lemon Drop Pop (Yellow), My Flavourite (Pink sparkles), Sea-riously Cool (Teal), Un-Cone-Ditional Love (Hot Pink), Worth Melting For (Fuchsia).
Colorproof launched their all-new Toning Collection for a lighter, brighter, and zero-brass blonde so you can cue up that color and keep your cool. When going blonde, bleach is used to lift natural hair color, which may leave hair damaged and with yellow or brassy undertones. While most purple shampoos can be harsh and drying, Colorproof saw a need to develop formulas that are gentle enough to use every day to brighten, tone and illuminate your favorite shade. Their toning collection is designed to keep hair healthy and shiny and your salon-color fresh and protected. Products include:
Daily Blonde Shampoo 8.5 oz. ($40): Gently cleanse while toning and brightening blonde and silver hair. Sulfate-free, daily purple shampoo cancels brassiness and yellow tones, leaving hair revitalized and color fresh and protected.
Daily Blonde Conditioner 8.5 oz. ($40): Daily purple conditioner helps neutralize brassy tones while brightening and softening hair. Detangles, nourishes, strengthens and protects hair from environmental factors and fading for vibrant, brilliant blonde.
Weekly Blonde Masque 5.2 oz. ($42): Fortify, tone and protect with this ultra-pigmented, purple treatment masque that helps to correct and neutralize brassy tones while treating damage caused by bleaching and coloring. Enriches hair and smooths the cuticle for shiny, color-protected, radiant hair.
Shiseido Waso Collection ($28+) (Launched July)
Through extensive and pioneering research on the impacts of various stresses on the skin, Shiseido discovered that digital fatigue changes skin conditions such as deterioration of skin barrier function, irregularity in corneocytes, and increased oxidative damage factor. Scientists discovered that Shikuwasa Lime Extract enhances the expression of caspase-14, an important enzyme for skin barrier and moisturizing functions. This key ingredient is used on all WASO products.
The WASO Collection uses naturally sourced ingredients from local farmers located in different regions in Japan to address a new generation of skin concerns. Yuzu Extract from Kochi brightens and maintains skin moisture. Koshihikari Rice from Hyogo, targets and soothes breakouts. Satokibi, a sugarcane from Miyakojima, gently exfoliates and prevents clogged pores. The collection includes:
WASO SHIKULIME Gel-to-Oil Cleanser ($28/125ml)
WASO SHIKULIME Color Control Oil-Free Moisturizer SPF 30 ($36/50ml)
WASO SHIKULIME Mega Hydrating Moisturizer ($36/50ml)
WASO KOSHIRICE Acne Calming Spot Treatment ($25/20ml)
WASO SATOCANE Pore Purifying Scrub Mask ($38/80ml)
WASO YUZU-C Beauty Sleeping Mask ($38/50ml)
WASO YUZU-C Glow-On Shot Serum ($45/28ml)
WASO YUZU-C Eye Awakening Essence ($30/20ml)
Top June 2022 Beauty Product Launches
COSRX Vitamin E Vitalizing Sunscreen SPF 50 + ($27) (Launched June 14)
Popular K Beauty brand COSRX launched Vitamin E Vitalizing Sunscreen SPF 50 +, a daily sun protector formulated with chemical-based SPF ingredients that are paired with a vitamin E (Tocopherol) to protect all skin types, including sensitive skin. The Vitamin E Sunscreen features a lightweight texture that leaves no white cast on the skin, making it usable for all skin colors. With a semi-matte finish, it helps control sebum, preventing the skin from looking greasy. Key ingredients include Vitamin E (Tocopherol) to protect and strengthen skin, cacao to fight signs of aging, and cotton (Gossypium Herbaceum) extract to help alleviate redness.
The ANISA Beauty Neck Treatment Brush is specifically designed for applying your favorite moisturizers or sunscreens around the delicate area around the neck and décolleté. The vegan and cruelty-free fibers are gentle and flexible and offer a flawless, streak-free application.
The unique combination of peptides, ceramides, and hyaluronic acid plumps and smooths lips. The formula also features coconut oil, apricot seed oil ,and vitamin E, leaving lips as soft as a cloud.
R+Co SUPER GARDEN CBD + CBG Soothing Scalp + Hair Treatment ($39) (Launched June)
SUPER GARDEN CBD + CBG Soothing Scalp + Hair Treatment is a luxuriously hydrating salve. The transforming texture starts as a rich butter that melts into the scalp and strands to nourish, soften and soothe. The scalp is left balance and smooth, while strands are nourished and softened.
Glamnetic Hello Kitty Nail Collection ($22+) (Launched June)
The iconic collection includes 8 press-on nail styles in popular shapes, short coffin and short almond. You’ll be able to represent your favorite Sanrio characters for $21.99 for each nail set and $6.99 for the brush on nail glue - Hello Kitty (3), My Melody, Kuromi, Keroppi, Pompompurin, and Cinnamoroll (Hello Kitty White is currently their best seller!)
This is the brand’s first time launching custom mold, which is much thicker than their existing almond shaped nails allowing these to be longer lasting and more durable.
Escape to an exotic tropical island with this blend of mouth-watering pineapple, fresh coconut water, and creamy vanilla. Packaged in a sleek, modern container perfectly sized for your pocket, Touchland Power Mist's pulverizer spray system ensures that the fast-evaporating and moisturizing sanitizer formula is evenly distributed across your hands to kill 99.99% of harmful, illness-causing germs. At the same time, the naturally hydrating ingredients keep your skin feeling soft and moisturized all day long--with absolutely no stickiness. Power Mist is TSA-friendly. All formulas are vegan and cruelty-free, Paraben, Triclosan + Benzalkonium Chloride-Free.
Le Mini Macaron has partnered with IG-famous nail art influencer Heluviee to create an exclusive summer set.
Known for her trendsetting nail designs, you’ve probably seen Heluviee pop up on your feed before! Le Mini Macaron x Heluviee ($35) features shades Evergreen, Wild Peach, and Cotton – available exclusively on Le Mini Macaron.
Forget the Filler Lip-Pluming Line Smoothing Gloss is a “clean AF” clinically proven lip-plumping treatment and ultra-shiny gloss with immediate and long-term plumping, softening, and hydrating benefits. Forget the Filler Overnight Mask has all of the plumping, and hydrating effects you love from Forget the Filler Lip Plumping Gloss, but with 50% more “Maxi-Lip” and 1200% more Shea Butter, for a moisturizing overnight treatment.
Kim Kardashian has partnered with the experts at Coty to launch a new skincare collection, SKKN BY KIM.
"In all of my business endeavors, I've been fueled by my passion to fill gaps in the market with expertly-crafted and universally-loved products that are performance driven – and I have carried this same drive and approach with me into creating a legacy skincare brand," says brand founder and CEO, Kim Kardashian. "What began as a psoriasis diagnosis became the catalyst for my journey of skincare discoveries, inspiring me to learn more about my skin and how to care for it. Working with some of the top dermatologists and estheticians over the years has given me the incredible opportunity to learn from their expertise — and I knew I had to share my learnings. Fueled by years of gathered insights, SKKN BY KIM's science-backed formulas work together to reactivate skin's inner potential and inspire confidence. I'm proud to finally be able to share this collection with everyone."
The SKKN BY KIM collection features nine core products, developed to deliver effective results through clean and uncompromising high-performance formulas:
Cleanser ($43/$37 refill): A lightly-foaming cleanser developed to gently dissolve any makeup, water-resistant residues, unwanted oils, and impurities without stripping skin.
Toner ($45/$38 refill): A skin-renewing toner using double acidic and enzymatic exfoliation to help reduce the appearance of pores and enhance skin's texture.
Exfoliator ($55/$47 refill): A double mechanical and enzymatic exfoliator that helps promote skin resurfacing, leaving skin renewed, refreshed and retexturized.
Hyaluronic Acid Serum ($90/$77 refill): A multi-molecular weight hyaluronic acid serum that delivers long-lasting, 72-hour moisture, and helps reduce dehydration and the appearance of fine lines.
Vitamin C8 Serum ($90/$77 refill): Featured with a powerful dose of vitamin C8 to help boost collagen synthesis, this serum is clinically proven to diminish the appearance of pigmentations, wrinkles, and fine lines.
Face Cream ($85/$72 refill): A luxuriously indulgent firming moisturizer that works to nourish and revive skin. Formulated with postbiotics and enriched with a natural alternative to retinol, this cream visibly improves firmness, elasticity, and radiance.
Eye Cream ($75/$64 refill): A moisturizing eye cream that preserves elasticity while acting to reduce puffiness and fine lines around the eye. Formulated with hyaluronic acid for added hydration and peptides to help stimulate collagen production, this product promotes a visibly firm, rested, and illuminated eye contour.
Oil Drops ($95/$81 refill): Developed with a highly stable, active form of Vitamin C, this supercharged oil evens out the complexion, helps reduce the appearance of pores, and immediately promotes radiant and glowy looking skin.
Night Oil ($95/$81 refill): A nourishing recovery treatment developed to help reenergize skin overnight for supple, smooth, and glowy skin by morning that feels hydrated and plumped.
Complete Conditioning Mist is a clean, multi-tasking leave in treatment that weightlessly hydrates, conditions, protects, detangles, reduces frizz, and revives strands in an instant.
Urban Decay Naked Wild West Mini Eyeshadow Palette ($29) (Launches June 23)
The Naked Wild West Mini Eyeshade Palette ($29) contains six of the most-wanted, desert-inspired neutrals in a snakeskin patterned case. Straight from the full-sized palette, the mini features those favorite creamy, blendable, 12HR vegan formula shades in both matte and shimmers.E ach shade stands alone as a trailblazing icon, from cool-toned sand to burnt sienna. Colors include Standoff (soft beige matte); Spur (pale peach matte); Cowboy Rick (a warm silver creamy metallic); (Bud (soft turquoise shimmer); Rustler (deep copper shimmer) and Whiskey (rich brown matte).
IGK Color Depositing Masks is a range of semi-permanent, color-depositing hair masks made with salon-grade pigments that fade over time for zero commitment. The unique formula is designed to enhance color intensity, dimension, and shine, while providing color protection, hydration, softness, and smoothness.
It is available in18 signature shades to offer sheer to intense coverage, from natural to fun color hues. All are formulated without gluten, parabens, sulfates, or ammonia. Color lasts up to 10 washes, depending on shade and application, fading naturally with each wash.
These eyeliners feature an easy-to-handle chubby design and cone-shaped felt tip perfect for creating bold or natural looks. The vegan formula glides on and stays on, delivering intense, long-lasting color and a smudge-proof finish.
Lift It Mousse ($31) helps to pump up the volume and give your hair some needed lift. Deliver body at the root with this airy mousse for a bouncy, voluminous style. Never sticky or stiff, it delivers long-lasting body and lift along with color and heat protection. Available on Colorproof.com.
Beautyblender BOUNCE Magic Fit Creamy Bronzer and Highlighter ($32) (Launched June 7) and BOUNCE Liquid Whip Long Wear Foundation ($29) (Launched 6/21)
Recently seen during awards season on Mandy Moore, Cynthia Erivo, and Katy Perry, the BOUNCE™ Magic Fit Creamy Bronzer & Highlighter Duo garnered a waitlist of hundreds.
Available in four shades, this perfectly coordinated clean bronzer and highlighter set defines your features and boosts your glow with the easiest application ever. This super-blendable combo features a breakthrough pH-adjusting matte bronzer and buildable bouncy gel-cream highlighter.
A matte bronzer smooths and blurs skin with its velvety texture, blending seamlessly for the most natural definition. Developed with BronzeAdjustTM technology, it interacts with your skins unique pH to create a custom buildable bronze. A bouncy gel-cream highlighter, infused with hyaluronic acid and Vitamin C, hugs skin for a soft dimensional radiant finish that looks like that you-just-came-back-from vacation glow.
Developed with a high-speed HyperWhipTM process, BOUNCE Liquid Whip Long Wear Foundation features an oil-free whipped formula that hugs skin to help improve both tone and texture. Available in 40 shades, this full coverage foundation addresses tone and skin texture so your complexion looks smooth and even. It’s infused with hyaluronic acid and white birch extract for a soft matte finish with a multidimensional effect. This foundation is free of parabens and phthalates. It’s also vegan, oil-free, gluten-free, and cruelty free.
Bath & Body Works Self-Care Collection ($14+) (Launching June 13)
Launching just in time for Bath & Body Works’ Semi-Annual Sale, you can complete your daily routine from AM to PM with fragrances made for morning, afternoon, and evening!
“Bath & Body Works created this morning to evening collection because self-care is such an important part of a person’s day that can easily be forgotten. Having a routine helps ensure there is “me” time built in throughout the day!
The fragrances in this collection were created with the time of day in mind. For example, getting fresh air in the morning is a great way to start your day, so Misty Morning plays into that idea by capturing the scent of early morning dew in the fresh outdoors with notes of Green Tea, Lily of the Valley and White Amber. Lavender is known to be relaxing, so our Cozy Evening fragrance has comforting lavender notes so you can snuggle up and dream the day away with notes of Lavender Blooms, Fresh Freesia and Cozy Musk.
The products that these scents come in are meant to be fundamentals in your routine, so they can easily be inserted into your day. Shower Gel can make a daily shower feel like an indulgence, Fine Fragrance Mist is a light way to freshen up with a spritz of a nice scent and Body Cream keeps skin hydrated & happy!” – Melissa Tauro, Associate Vice President of Merchandising, Body Care
Haus Labs by Lady Gaga Supercharged Clean Artistry ($22+) (Launched June 9)
These clean formula products are a part of the new chapter for Haus Labs after two years in the making. The inclusive new clean formulas are still cruelty-free and vegan with stress-tested formulas that are science backed and biocompatible. These highly pigmented products also offer various skincare benefits.
The Collection includes:
Hy-Power Pigment Paint ($24) - 20 shades: 11 full-coverage opaque mattes and 9 sheer shimmers. A clean, creamy, high-impact pigment paint for use on the eyes, lips, cheeks, and body.
Bio-Radiant Gel Powder Highlighter ($40) - 10 radiant, talc-free inclusive shades ranging from Chocolate Opal (warm brown) to Raw Amber (Copper), Rose Quartz (Light Magenta) and Moonstone (Light Silver). The highlighters are a clean, hybrid gel-powder that seamlessly glides onto skin, imparting a radiant, next-gen glow.
Power Sculpt Velvet Bronzer ($38) - 12 inclusive talc-free shades. A clean, cutting edge, gel-powder bronzer that bronzes, sculpts, blurs, defines, seamlessly melting into the skin.
PhD Lip Oil ($24) - 4 sheer shades, including universal clear. A clean, 5-star award-winning, lightweight lip oil – that imparts a hydrating wash of sheer, high-shine, non-sticky tint of color – to keep lips ultra-hydrated and smooth.
Optic Intensity Eco Eyeliner ($22) - 18 amazing colors from artistry to everyday, 13 mattes and 5 shimmers. Proudly, the black eyeliners are “carbon black free” and rich in color.
The Edge Precision Brow Pencil ($22) - 13 inclusive and longwear shades in 5 color families: Reds, Gray, Black, Brown and Blondes. The award-winning brow pencil is now clean and better than ever.
Le Monster Lip Crayon ($22) - 12 demi-mattes and 1 shimmer. A clean, comfortable creamy lipstick that wraps lips in high impact, high pigment color.
TOCCA Olio Sublime Profumato Scented Dry Body Oil ($54 each) (Launched June)
For a luxurious fine-fragrance style experience TOCCA Olio Sublime Profumato is a silky dry oil blend of argan, jojoba and vitamin E for skin that is glowing, soft and lightly scented. Designed for all-in-one daily self-care use in the brand’s signature modern scents: Cleopatra, Florence, Giulietta and Stella. The product is clean, vegan, and antioxidant-rich for deeply nourishing benefits. Fragrances:
Cleopatra: Evoke your powers of seduction, featuring indulgent Mediterranean jasmine, lush greens, grapefruit & velvety patchouli
Florence: The scent of true sophistication, featuring Italian bergamot, violet, true gardenia, iris, tuberose and pear
Giulietta: Youthful femininity, featuring green apple, orchid and blush tulips surrounded by amber and the subtlest musk
Stella: Embrace your inner coquette, featuring Italian blood orange & sweet lily with white freesia & creamy sandalwood
The latest launch from clean and natural skincare brand Luma & Leaf, fresh Lift Moisturizer is the first product to join the brand’s new Rejuvenating Collection!
Crafted to revive and restore skin to a healthy state, Fresh Lift Moisturizer is powered with a unique and propriety Fruitfusion Blend, inclusive of key players such as acai, elderberry, passionfruit, ginseng, schisandra berry and hyaluronic acid. Paired with coconut, tetrapeptides and hibiscus, lovingly know as “nature’s botox,” this lightweight, yet deeply hydrating moisturizer is suitable for all skin types, tones and textures while also addressing a multitude of concerns.
Available on LumaAndLeaf.com, UrbanOutfitters.com, Anthropologie.com, and QVC.com.
Fenty Beauty Poutsicle Hydrating Lip Stain ($24) (Launching June 3rd)
This lip stain gives you juicy, all-day hydration and an effortless, low-maintenance look. Available in 4 vibrant shades, Poutsicle delivers customizable, sheer-to-medium coverage and a lightweight wear with a glossy finish upon application that leaves behind a soft stain. Lips are left with instant and all-day hydration thanks to an oil-in-water innovation with squalene to lock in moisture & condition lips, leaving them feeling soft & smooth. And unlike your typical lip stain, Poutsicle is feather- & bleed-resistant.
Beekman 1802 Limited Edition Pride Month Bloom Cream ($54) (Launched June 1)
Beekman 1802’s unique probiotic extracts complex is designed to restore healthy, youthful radiance. The elegant, lightweight formula mimics your natural skin barrier and absorbs instantly to perfectly support, nourish, and protect your skin. 100% of the proceeds will go towards the Ali Forney Center, one of the biggest LGBTQ community centers helping LGBTQ homeless youth in the United States.
Covergirl Simply Ageless Collection, 4 Innovative New Launches ($9+) (Launched June 1)
Covergirl Simply Ageless Lip Flip Liner and Moisture Renew Core Lipstick
Covergirl has added 4 new products to its Simply Ageless Collection, all infused with hydrating ingredients like Hyaluronic complex, Vitamin C, and Niacinamide to give you a full face with a fresh finish.
Covergirl Simply Ageless Triple Action Concealer
Simply Ageless Triple Action Concealer ($13) is equipped with COVERGIRL’s most advanced concealer applicator – The Cooling Ceramic Wand provides an instant cooling effect to depuff as it conceals. Unlike your traditional fluffy doe foot applicator, this wand is made out of ceramic which acts like a cooling facial roller for your under eye while you apply rolling back and forth. You’ll notice the tip does not absorb ANY product so only a small amount with come off on the tip for the perfect application every time.
Simply Ageless Lash Plumping Mascara ($10) is a 3-in-1 primer, serum, and mascara that instantly thickens, lengthens, and strengthens lashes in 4 weeks.
Simply Ageless Lip Flip Liner ($9) is a rich and silky lip liner that glides across lips with tugging
Simply Ageless Moisture Renew Core Lipstick ($9) leaves lips looking hydrated and plush with a quick swipe of vivid color.
Top May 2022 Beauty Product Launches
Native’s Paradise Found Collection ($4+) (Launched May)
This new collection from Native features scents inspired by your favorite cocktail including Piña Colada, Citrus Spritz, and Ginger Mule. These new scents are available as a deodorant ($13), sensitive deodorant ($13), plastic-free deodorant ($13), mini deodorant ($4), and body wash ($9).
Naturopathica Chill Chocolate Vine Stress Mask ($48) (Launched May)
This bouncy, full-bodied mask, featuring smoothing chocolate vine and moisturizing Fair-Trade cocoa butter. It recharges stressed-out, fatigued, and dull skin for a rejuvenated, hydrated, and glowing complexion. Rich, chocolate aromatherapy helps promote relaxation and a sense of well-being. Chocolate Vine is a smoothing, lifting and moisturizing botanical, named for its delicate chocolate scent, and is widely used in Korean Traditional Medicine to fight the visible signs of accelerated aging caused by stress.
Shiseido partnered up with World Surf League (WSL) for the launch of a Limited Edition Shiseido x WSL Ultimate Sun Protector Lotion SPF 50+ & Clear Sunscreen Stick SPF 50+. The brand will donate a portion of sales from the limited-edition packaging design to WSL’s environmental efforts to inspire, educate, and empower ocean protection.
Limited-Edition World Surf League Clear Sunscreen Stick SPF 50+ is a clear, residue-free, daily sunscreen for face and body infused with naturally-derived skincare ingredients like Soy Lecithin and Licorice Extract.
Powered by “SynchroShield” Technology, Limited-Edition World Surf League Ultimate Sun Protector Lotion SPF 50+ creates an even layer and provides protection against UVA/UVB rays, pollutants and dryness.
EYE-F*CKING by About Face
8 new, brow pencil shades offer an easy glide and intense pigmen with supernatural staying power. 13 new, eyeliners are available in colors fit for every mood, moment, and masterpiece to match with your eyes.
Brow Artist - Precision-point, gel brow pencil for effortless release of color on application with an attached spoolie to shape your brows.
Line Artist- High-definition gel liner with precise application of 11 hour long-lasting intense color results.
Urban Decay Naked Mini Eyeshadow Palettes ($29) (Launched May 23)
Urban Decay Naked Mini Palette in Half Baked
Inspired by their cult-fave eyeshadows: Sin, Foxy, and Half Baked, the velvety, blendable iconic shades have been transformed into a luxe mini pack with all-new crushworthy textures—buttery, whipped mattes, hi-shine, crease-free shimmers, and stay-put reflective glitters.
Sin Naked Mini features six forbidden, blush-toned neutrals.
Foxy Naked Mini features six funked up, olive-toned neutrals.
Half Baked Mini is a laid-back palette of six blazed, bronze-toned neutrals.
Collagen Intensive Phyto-Retinol Renewal Mask (two treatments) ($47) (Launches May 25)
This hydrogel mask is supercharged with low-molecular-weight Hydrolyzed Collagen and 0.5% Bakuchiol, a plant-derived alternative to retinol. The Mask is also powered by 2% Niacinamide, 17 Amino Acids, 5 Probiotics and Postbiotics, Prebiotics, 6 high-performance Peptides, Hyaluronic Acid and Tranexamic Acid.
Benefit Cosmetics Wanderful World of Blush ($29/each) (Launched May 17)
Benefit has re-launched their entire box of powder blush collection, their biggest color launch of all time! This 12 box of powder blushes contains 11 entirely new shades and fan-favorite Dandelion.
Shades range from sweet pinks and everyday neutrals to bright corals and rich berries and include a variety of finishes from natural matte to soft shimmer to satin. The upgraded packaging includes boxes that are made from 100% recycled cardboard.
This gentle and non-drying cleanser balances skin while breaking down dirt, makeup, and other unwanted irritants with a unique blend of plant-based oils. The cleanser is designed to replace double-cleansing. Just apply the cleanser and water to emulsify for a residue-free, fresh face.
IGK x DABSMYLA Limited Edition First Class Charcoal Detox Dry Shampoo ($32) (Launched May)
IGK’s award-winning first class Charcoal Detox Dry Shampoo is now available in a limited-edition vibrant artwork visual by DABSMYLA. This shampoo is known for cleansing oily hair and scalp with odor-elimiting charcoal powder.
Colorproof Moisture Mask ($40) (Launched May 16) and Fiber Blast Texture Crème ($30) (Launched May)
Colorproof’s newest product innovation, Moisture Mask, is a the rich and effective treatment masque that indulges hair with a nourishing boost of hydration while helping restore and protect. The emollient leaves hair feeling smoother, softer and more manageable while adding luster and shine.
Colorproof also launched Fiber Blast Texture Crème, which adds texture and definition for control. With Lychee & Melon aroma, the product works on dry hair to create bends, twists and shapes. Carnauba Wax derived from the leaves of the Brazilian Palm Tree imparts pliability, slip and shine with a non-greasy feel while Castor Seed Oil provides softness and shine.
Milk Makeup Pore Eclipse Mattifying Primer ($36) (Launched May 16)
Milk Makeup is known for their OG primer and TikTok favorite Hydro Grip. Pore Eclipse is just as effective but with a different finish: matte. This lightweight 90% natural water cream primer locks on makeup, blurs pores, and controls shine. It’s infused with niacinamide and bakuchiol to help minimize the appearance of pores over time, while lentil extract helps control shine. It’s available in two sized: full ($36) and mini ($18) on MilkMakeup.com and Sephora.com.
With fragrance notes of golden honeydew and bronzed vanilla, Summer Melody shines with positivity, fun and sunny happiness. It’s even happily wrapped in yellow packaging that sparkles like the sun in the summertime. This new scent from Bath & Body Works is available in a variety of fragrance, moisturizers, cleansers, home products, hand products and more!
The new Power Nap Eye Roller is ultra hydrating with cooling gel-cream that helps massage away the look of tired eyes. The stainless steel ball tips paired with a moisture charged formula helps create a brighter under eye area through hydrating, depuffing, and cooling with collagen, oils, and fruit extracts.
Bloomeffects Tulip Dew Sunscreen SPF 50 Vitamins and Mineral Broad Spectrum ($65) (Launched May 6) and Bloomeffects Tulip Nectar Cleansing Cream ($29) (Launched May)
This 100% mineral-based sunscreen serum provides SPF 50 sun protection with zero white cast for the ultimate clean skin protection. This silky-smooth serum is further enriched with multivitamins for radiant and even-toned looking skin with a weightless, comfortable wear that leaves a gorgeous glow.
The botanically packed and hydrating formula provides effective daily defense against environmental aggressors, including UVA & UVB rays, pollution, blue light, and free radicals, for a 360-degree skin-protecting beauty experience – straight from the tulip fields in Amsterdam.
Hein van Haaster, husband of Bloomeffects Founder Kim and a 4th generation Dutch tulip farmer, was a big inspiration for Tulip Dew Sunscreen SPF 50 Serum – spending most of his time outside in the fields, Hein has recognized the importance of protecting skin from the sun at an early age – and all year round.
Tulip Nectar Cleansing Cream is a decadent cleansing cream gently cleanses and restores moisture to strengthen the skin’s barrier function.
The new collection features 12 limited edition shimmer shades in three different formulas, Power of Hue includes a palette of mood-boosting, warm colors to activate and energize the mind and body, balanced by cooler, more therapeutic soothing hues.
VENN Probiotic-Tensive Hydro Firming Body Cream ($100) (Launched May 4)
This scientifically formulated, intensely hydrating cream is supercharged with VENN’s proprietary combination of Probiotics, Prebiotics, and Postbiotics, 17 Amino Acids, sh-Polypeptide-64, Hyaluronic Acid, and a blend of Antioxidant and Omega-rich oils.
Mineral Sun Defense Moisturizer Broad Spectrum Sunscreen SPF 30 (Launched May 3rd)
This hydrating moisturizer shields from UVA/UVB rays with broad spectrum SPF 30 mineral sunscreen. Vitamin E, green tea, pomegranate, and goji berry provide anti-oxidant benefits, while avocado oil, argan oil, and shea butter nourish and moisturize. Zinc oxide and titanium dioxide protect against the sun’s rays.
Naturally Serious is committed to using clean and ethical ingredients that have been clinically tested to ensure products are safe and effective. Learn more about the brand in Beauty Boss: Sarah McNamara and Rochelle Jacobs, Co-Founders of Naturally Serious.
This AAPI-founded and led brand by world-renown fashion designer Jason Wu launched in January 2021 and is the first time a major fashion designer has entered the mass-market beauty space, with a full product line available at Target. Spring launches include:
The Kitty Dual Liner ($16): This intense black, two-sided eyeliner is both waterproof and offers a professional finish. This multitasking liner can serve any preference on how you line your lids, whether using the mechanical pencil side for smudging & shadow or the felt tip side for defining and completing the look.
How Fluff Mascara $18: These water-resistant mascaras are designed with a slim tapered nylon brush, perfect for defining, separating and elongating lashes.
Hot Fluff 3-in-1 Multi-stick ($12): This matte multi-stick formula is a 3-in1 product that seamlessly transitions into a blush, shadow, and lipstick. It’s now available in 7 new shades.
Sunlight Bronzer and Highlighter Trios ($16 each): These vegan formulas and first time bronzer and highlighter trio offerings from JWB each feature 3 silky smooth pans of buildable color, flattering to every skin tone.
Top April 2022 Beauty Product Launches:
Rose from Above SPF 35 Mineral Sunscreen ($26) (Launched April 28)
SPF brand Everyday Humans launched Rose From Above, a new SPF 35 mineral sunscreen made with upcycled rose extract. This release is the latest addition to the WOC and AAPI-owned brand’s consciously made and cruelty-free assortment.
Designed to be a moisturizing primer + barrier protector in one, Rose From Above shields against UVA/UVB damage with mineral active non-nano zinc oxide, while a unique combination of plant squalane, ceramides, and antioxidants support the skin barrier and keep external aggressors at bay. The result is a lightweight and healthy base layer that wears excellently under make-up or on its own.
This collection of products specifically addresses highly sensitive, reactive or intolerant skin. This combination of in and out products was specially developed for skin that can no longer tolerate “conventional” cosmetic products, also known as intolerant Skin Instants. The ultra-purified formulas are free from preservatives, manufactured almost exclusively in a sterile environment, and tested under dermatological control. They act on three complementary levels to help preserve the skin’s microbiome and integrity, restore the skin barrier, and educe any redness and itching.
The Toleskin range is designed for skin in need of soothing and restoration (for example, due to atopic eczema, cosmetic procedures, or cancer treatment). Products include:
Toleskin [DS]: A dietary supplement based on lactic ferments acting on microbiota with Probiotics
Toleskin [B]: A desensitizing booster powder and sterile serum designed to improve skin tolerance threshold and make it less reactive.
Toleskin [M]: A pre-impregnated mask which immediately calms discomfort caused by skin flare-ups
Toleskin [C]: A reconditioning sterile cream that reduces the skin’s sensitivity and contributes to restoring the skin barrier.
Radford Beauty BOOST - Vital C E Serum ($86) (Launched April 26)
BOOST Vital C E Serum uses patented water-soluble Vitamin C (ET-VCTM), fortified with Vitamin E and Ferulic Acid, a plant-based antioxidant, to help protect your skin.
Victoria Radford, co-founder of Radford Beauty, is a former celebrity makeup artist who launched the brand with the goal of keeping beauty simple through refined formulas and responsible production. Radford Beauty is committed to skincare that is cruelty-free and vegan, using no artificial fragrances.
“Not all serums are created equal,” says Radford. “I created BOOST to end the confusion around serums and simplify the daily skincare routine. This serum does it all. It improves the appearance of past skin damage, while also defends against future aggressors for completely revitalized skin. No serum mixing, no product cocktails - just your healthiest skin in one step!”
Attitude Waterless Mineral Suncare Collection ($14+) (Launched April)
This eco-friendly alternative to liquid sunscreen comes in a concentrated waterless formula. This suncare collection is gentle on the skin and the oceans, and features non-nano zinc oxide. The premium SPF 30 sticks glide on smoothly to offer sun protection in an easy-to-use format.
The waterless and plastic-free suncare line is vegan and coral-reef friendly, available in biodegradable sun stick cardboard applicators with a push-up mechanism. The sunscreens come in tropical, floral and unscented options. More details:
Hypoallergenic and dermatologically tested, the collection includes sunscreen sticks, tinted mineral sunscreen, and lip balms.
The sunscreen forms a physical barrier on the skin, protecting it from UVA and UVB rays (broad spectrum) with a solar protection factor (SPF) of 30.
The zinc oxide molecules are stable and do not degrade after exposure to the sun.
Formulated with clean ingredients with non-nano zinc oxide, an ingredient out of concern according to EWG experts.
100% FSC-certified packaging from well-managed forests.
A tree is planted for every product purchased online or at a participating store.
Loren Gray x Revlon Fierce Angel Makeup Collection ($11+) (Launched April)
Pop Artist Loren Gray has collaborated with Revlon to launch a limited-edition dreamy, yet fierce collection. The collection includes:
Revlon x Loren Gray Fierce Angel Makeup Collection Eyeshadow Palette ($14.99)
Revlon x Loren Gray So Fierce! Big Bad Lash Mascara ($10.49)
Revlon x Loren Gray ColorStay Line Creator Double Ended Eyeliner ($12.99)
Anisa Beauty Deep Cleansing Brush ($35) (Launched Aprill 22)
This sustainably made and cruelty-free Deep Cleansing Brush is a level up from Anisa’s fan-favorite Cleansing Brush, offering a deeper exfoliation. The new Deep Cleansing Brush includes denser fibers and a silicon center designed for when your face or body.
Strawberry Leopard Vivid Hair Care Collection ($11+) (Launched April)
This new line from Sally Beauty was designed to promote color longevity and healthy hair between dyes along with repairing, rejuvenating, and maintaining vibrant colors. The collection includes Shampoo for Vivid Color, Conditioner for Vivid Color, Color Sealing Spray for Vivid color, and UV & Heat Protector Cream for Vivid Color. In addition, a portion of proceeds from Strawberry Leopard’s new hair care line will go towards the Wildlife Conservation Society throughout the month of April.
Deck of Scarlet Over-Arching Brow Kit ($28) (Launched April 25)
This all-in-one brow kit is a streamlined set, which houses a setting balm, shaping powder, ultra-fine pencil, and multi-tasking brush, all designed to work in tandem to enhance and emphasize your natural set. Available in 5 shades: Taupe, Auburn, Soft Brown, Dark Brown, Soft Black.
Cookies N Clean Whipped Clay Detox Face Mask ($32) (Launched April 22)
Cookies N Clean Whipped Clay Detox Face Mask is a detoxifying, fragrance-free whipped clay mask that visibly tightens pores, reduces excess oil and shine, and refines skin’s texture – all without stripping or drying out your skin. The clean, vegan, and gluten-free formula is suited for all skin types (even sensitive!) and will instantly improve skin’s texture and fight shine all day. Rihanna was inspired to create a detoxifying mask that minimized the look of pores and kept shine at bay but didn’t leave skin feeling stripped like with your average clay mask.
Disco, the premium men’s skincare named one of 2022’s fastest growing DTC brands and Nordstrom’s #2 best-selling grooming brand launched Overnight Pimple Sticker, specifically for the larger pores of men. This new launch is formulated to spot-treat all the life cycles of blemishes, including the most stubborn of acne.
Developed with dermatologist-backed and all-natural ingredients, Overnight Pimple Sticker’s dissolving microneedles contain Willow Bark Extract to absorb bacteria, Salicylic Acid to exfoliate and remove dirt, Madecassoside extract from Centella Leaf to reduce redness and the brand’s signature Eucalyptus to combat inflammation. This formula works together to moisturize, soothe and restore even the most sensitive of skin.
Global pioneer in wellness technology, TheraFace, launched the TheraFace PRO, an all-in-one device for ultimate facial health. Combining percussion, microcurrent, LED therapy, and cleansing to treat your complexion and facial muscles, the TheraFace PRO offers a customized treatment tailored to whatever your face needs. Features include:
Percussive facial therapy: Reduces facial tension and facial muscles.
Microcurrent: Firms and tightens the skin and improves muscle tone and contour in the face/neck.
LED Light Therapy: Reduces wrinkles around the eyes, reduces acne, and provides therapeutic warming to temporarily reduce pain and discomfort.
Deep cleansing with percussive therapy: Provides a gentle, deeper clean.
Hot & Cold rings (sold separately): Helps skin absorb creams, helps reduce facial puffiness, and improves radiance .
SKINN has added DermAppeal® Daily to its DermAppeal® Collection, a lineup of physical exfoliants with biodegradable microbeads. The new DermAppeal® Daily ($35) provides a gentle, daily AM + PM facial exfoliation utilizing botanically-derived Jojoba Seed Beads, Lactic Acid and a blend of Fruit Enzymes for deeper skin care penetration, visibly tighter pores, and smoother, polished skin. DermAppeal® Daily accelerates recovery of the skin's barrier function and promotes the renewal process. Without irritating even the most sensitive of skin, this fragrance-free treatment restructures, restores suppleness, and moisturizes with sugarcane-derived Squalane and oils such as Sweet Almond Oil and Olive Oil. Powered by ingredients rich in Vitamins A, C, D, E and K, this mild exfoliator provides antioxidant effects, protecting the skin against the signs of aging and environmental aggressors.
La Roche-Posay Anthelios 70 UV Correct ($35) and Toleriane Double Repair Moisturizer Matte ($20) (Launched April)
Anthelios 70 UV Correct: This daily anti-aging sunscreen is made with niacinamide to help with skin discoloration while also protecting against signs of sun damage including uneven skin tone, fine lines and rough texture. Formulated for all skin types, the newest Anthelios product is non-whitening to blend into all skin tones as well.
Toleriane Double Repair Matte Face Moisturizer: This moisturizer for oily skin is formulated with a high concentration of La Roche-Posay prebiotic thermal water, ceramide-3, niacinamide, and glycerin to help restore healthy-looking skin. Lightweight gel face moisturizer texture quickly absorbs into skin, providing a unique double-action: all-day hydration without the shine and skin barrier repair after 1 hour. This dermatologist-tested, oil-free moisturizer also helps to improve skin texture, reduce fine lines, and decrease the size of visible pores.
Joah Limited Edition Line UP Pastel Felt Tip Liquid Eyeliner ($10) (Launched April 12
Uncap the good vibes with this limited edition vibrant pastel liquid eyeliner. The high-precision felt tip offers max control as you effortlessly glide on the ultra-smooth, groovy color. Fast-drying, waterproof and infused with lash-strengthening biotin, the Line UP Felt Tip Liner shades are available in Periwinkle, Lemon, and Pistachio. Available for $9.99 at JOAH Beauty.com, CVS & Amazon.
Biossance The Sunshine Set ($79) and Squaliane + Enzyme Sugar Body Scrub ($28) (April Launches)
The Sunshine Set
The Sunshine Set: This beautiful kit features three radiant skin essentials handpicked by Reese Witherspoon. Available just in time for Mother's Day gifting, the Sunshine Set features Reese's favorite summer skin essentials in a luxe, travel-ready case. Available NOW at Biossance.com. Sephora.com and in stores at Sephora on 4/15
Reese’s routine for her healthy glow includes these squalane-rich essentials:
• Vitamin C Rose Oil for luxuriously lightweight hydration plus a brightening, firming boost
• Zinc Sheer Mineral Sunscreen for reef-safe, daily broad-spectrum SPF 30 protection
• Rose Vegan Lip Balm for lasting nourishment with hyaluronic acid, ceramides, and wakame algae
Squalane + Sugar Enzyme Body Scrub ($28): Shower yourself in double-exfoliation with our latest innovation: an incredibly effective, consciously created body scrub with clinically proven, visible results for all skin types. Supercharged with both enzymatic and physical exfoliators, this gentle and potent formula delicately dissolves rough, dull skin without disrupting the ever-important moisture barrier. Available at Biossance.com and Sephora.com.
Too Faced Beauty Sunset Stripped Palette ($52) (Launched April)
The Sunset Stripped Palette ($52) is the latest from the Born This Way eyeshadow collection, featuring neutral tones of matte, shimmery, and metallic colors that are flattering on any skin tone.
Launching soon from Too Faced:
Fluff & Hold Brow Wax ($23)
Add volume, texture and hold to your brows to create that laminated look that holds, even in the summer heat. You can count on this sweat resistant formula to keep your brows fluffed and locked in place.
Lip Injection Maximum Plump (32)
The holy grail and groundbreaking Lip Injection Maximum Plump ($32), is releasing 4 new shades this April , in iridescent sheer shades, each with their own scent. New colors include:
Cotton Candy Skies- a light pink with gold pearls
Yummy Bear-a red pink with hot pink pearl
Creamsicle Tinkle- a coral orange pink with gold pearl
Blueberry Buzz- a lavender purple with shifting blue pearl.
Give your lips the best long-lasting plump, while also conditioning them with avocado and jojoba oils, without the needles and extra costs.
Glamnetic Girl Next Door Collection ($30) (Launched April 7)
The Girl Next Door collection offers a collection of 6 hyper-natural looking lashes, including 2 black, 2 brown, and 2 black/brown mixed lashes that contain 10 circle powergrip magnet technology.
The 10 circle powergrip magnets are paired with a comfort fit lash band. These circle magnets are ultra small and thin, achieving maximum comfort and flexibility, and a seamless and lightweight finish.
This collection is the brand's first natural-style collection with different tones of brown, creating a subtle every-day look. The best part? They are extra durable and water resistant, meaning each pair can be worn up to 60 times with proper care.
Alba Botanica Day-to-Day Defense Setting Mist SPF 30 and Day-to-Day Defense Primer Lotion SPF 30
Seamlessly incorporate UV protection into daily facial care with these new innovations that provide all the benefits of sunscreen without any of the inconveniences. Formulated with antioxidant-rich tea extracts, Alba’s Day-to-Day Defense products can easily be worn under or over makeup, protecting your skin against harmful elements all day long. All of Alba Botanica’s products are 100% vegetarian and contain botanical ingredients.
Alba Botanica Day-to-Day Defense Primer Lotion SPF 30 ($15.99) is a lightweight priming lotion that can be used as a daily moisturizer, or as a primer under makeup for an added protective boost. Quick-absorbing and non-greasy, this serum provides a base of protection against skin-damaging UVA and UVB rays.
Alba Botanica Day-to-Day Defense Setting Mist SPF 30 ($13.99) is a lightweight, non-greasy mist that layers seamlessly under or over makeup. The formula protects skin from dryness and UV-induced free radicals. It’s so sheer – you’ll even forget it's there!
Co-founded by Grammy award-winning music icon and humanitarian Lenny Kravitz, and backed by professionals, TWICE inspires people to fully realize the power of their mouth-body connection with a new collection of oral care. Twice was developed over the past three years by a collective of dentists with cutting-edge science, clean ingredients, and plant-based formulations engineered to balance pH and the microbiome of the mouth. The new collection includes:
Oral Wellness Toothpaste ($6.99 at Target and $7.99 at smiletwice.com): Offering all-in-one protection, this is the first plant-based toothpaste enriched with antioxidant vitamins A, E, and aloe vera as well as a new proprietary nano-hydroxyapatite formula made with charcoal and baking soda to support healthier gums, fight cavities and sensitivity, provide natural, effective whitening, and promote pH balance within the oral microbiome. The following flavor will be available exclusively at Target: Cooling Spearmint Eucalyptus, Invigorating Wintergreen Peppermint, and Charcoal Icy Mint.
Oral Wellness Immunity Rinse ($14.99 at smiletwice.com): Unlike alcohol-based rinses on the market that dry out the mouth and actually promote bad bacteria growth, Immunity Rinse is a first-of-its-kind, alcohol-free rinse engineered with dual-action, nano emulsion technology that utilizes super-ingredients nano-silver, baking soda, hydrogen peroxide, zinc, coconut oil and spirulina to deliver long-lasting fresh breath by neutralizing bad bacteria and promoting a balanced oral ecosystem.
Oral Wellness Whitening Pen ($27.99 at smiletwice.com): This plant-based, anti-microbial whitening pen delivers extra-strength whitening power up to 23 shades lighter without sensitivity and offers portable on-the-go fresh breath with natural ingredients, including eucalyptus, cinnamon, wintergreen, thyme and menthol.
Oral Wellness Floss ($9.99 at smiletwice.com): With more than three years of development, this is the only floss coated with dental-grade baking soda for powerful and effective deodorizing, whitening, and pH balance.
Oral Wellness Manual Toothbrush ($7.49 at smiletwice.com): Innovating on the classic toothbrush, this product features a 5,460 ultra-fine, rounded filament brush offering superior cleaning power that targets plaque while gently cleaning gums and protecting enamel.
Ole Henriksen Barrier Booster Orange Ferment Essence ($44) (Launched April 5)
The lightweight, yet powerful essence instantly doubles skin’s hydration, brightens and defends skin against free radicals and pollution, while also prepping your skin for the rest of your routine and strengthening the skin barrier.
Ole was an early adopter of vitamin C in skincare, believing that its antioxidant properties and role in promoting collagen make it a crucial ingredient. The Barrier Booster Orange Ferment Essence has the light, quick-absorbing texture of a toner and the hydrating benefits of a serum.
The clean, vegan formula harnesses the active and essential parts of an orange, and is packed with vitamin C, hyaluronic acid, polyglutamic acid and niacinamide, to drench skin in moisture, illuminate and deliver an ultra-supple, healthy-looking glow.
Senegence Tranquil Tides ShadowSense Collection (Launched April) ($88)
Complete with four new standout colors, this creme-to-powder finish gives you all-day, long-lasting wear. This versatile formula can be worn separately, blended with additional colors, or used as an eyeliner for a stunning pop of color. Colors:
Sea Glass Shimmer: An airy sky blue with a soft metallic finish that can be blended or used as a highlighting shade
Pink Sand Beach: A creamy light beige pink with a matte finish that works well as a base or blended
Tumbled Jade: An earthy jade green with a matte finish, perfect for creating a pop of color
Coastal Bluff Shimmer: A delicate shimmering tan with subtle green shimmer that can be layered or used as a highlighter
Bath & Body Works Butterfly Collection ($2-$45) (Launched April 1)
Beautiful, strong, and one of a kind, the new Butterfly collection is inspired by softness & strength, radiance & resilience. Fragrance notes include raspberry nectar, iris petals, and airy vanilla. The collection is available in a range of products including fragrances, moisturizers, candles, cleansers, hand care, and more.
Neuma Beauty neuStyling air-dry shaper ($27) (Launched April 1)
This zero-fuss formula enhances your hair’s natural texture and adds body and shine for easy, air-dried styles. The innovative, clean formula makes it easy to skip heat styling and get the perfectly-imperfect, textured look you crave. Light conditioning and soft control smooth and enhance texture for your air-dried looks.
ONE/SIZE, beauty influencer Patrick Starrr’s makeup collection, launched two new products on April 1, each available in a range of 6 shades.
ONE/SIZE Cheek Clapper 3D Blush Trio: Three versatile textures in an expressive, monochromatic color family achieve a blurring 3D blush effect. Each formula can be worn alone or seamlessly layered for a touch of blush to a full burst of color.:
• Flex Cream – Versatile cream to underpaint & overpaint for a smooth, soft finish
• Full Impact Matte – Blurring matte & buildable intense finish
• Hyper Sheen – Eye-catching glow & seamless silky finish
ONE/SIZE Made for Shade: Shade, bronze, and sculpt that beat with three texture-blurring shades, customizable for your skin tone. These matte, buildable formulas can be worn alone or together for a touch of shade to a full contour:
• Shade (Neutral): Everyday, all-over bronzer
• Bronze (Warm): Warm glow without shimmer
• Sculpt (Cool): Contour to shape & define
Top March 2022 Beauty Product Launches:
GXVE Beauty Collection by Gwen Stefani ($21+)
Musical icon and multi-hyphenated artist Gwen Stefani recently unveiled her first-ever beauty brand: GXVE.
GXVE is anything but ordinary. Pronounced “give”, it represents Gwen’s passion for makeup. From her signature sharp brows and bold red lip, Gwen’s obsession with makeup started at an early age, when she was a makeup artist in Orange County, CA, working the department store beauty counters. Before the music, there was makeup - makeup to get her ready for a show, date night, or even the carpool line.
The bold, high-performance GXVE launch collection features a series of products that are quintessentially “Gwen”. In over 30 years, she has never revealed her signature shade of red lipstick. Now, fans can enjoy this Stefani staple in 3 different lip formats. All formulas are clean, vegan, and cruelty free. The lipsticks, eyeshadow quads and brow pencils are housed in eco-conscious refillable packaging.
Lips:
Original Me High Performance Matte Lipstick ($26) in Original Recip
Anaheim Shine High Performance Satin Lipstick ($26) in Original Recipe
I’m Still Here Lightweight Longwear Matte Liquid Lipstick ($24) in Original Recipe
Eyes:
Eye See in Color Multidimensional Eyeshadow Quads ($28) (4 sets)
Waterproof Line It Up 24-Hour Pencil Liner ($21) in 2 Shades
Brows:
Hella On Point Ultra Fine Brow Pencil ($24) in 7 Shades
Most Def Instant Definition Sculpting Brow ($24) in 7 Shades
Face:
All Time Prime ($48) – Oil Primer
All products range from $21-$48 and are available now at Sephora, Sephora.com and GXVEBeauty.com.
Fenty Beauty Sun Stalk’r Face + Eye Bronzer & Highlighter Palette ($48) (Launched March 31)
Rihanna and Fenty Beauty bring you the Sun Stalk'r bronzer you know and love - plus two new, never-before-seen highlighter shades - together in one limited-edition palette. You can now bronze, define and glow with just one palette with shades that were designed to flatter and bring all skin tones to life with an instant sun-soaked glow. The warm contour shades and ultra-wearable, palette-exclusive highlighter shades allow you to create any kind of look you want—from natural, “no-makeup” makeup to multidimensional, next-level definition. Sun Stalk'r Face & Eye Bronzer & Highlighter Palette will define and highlight both eyes and face for the ultimate summer beauty look.
Lawless Beauty Conseal The Deal Concealer ($26) (Launched March 29)
This long-wearing, lightweight, concealer delivers medium to full coverage with a self-setting, soft-focus finish that feels fresh, comfortable, and undetectable on the skin. Natural pigments deliver high performance payoff, while hydrating and toning properties keep the skin looking like skin throughout the day. Active ingredients include caffeine, antioxidant complex, and Nasturtium flower extract.
LATHER Cactus Flower & Aloe Gentle Face Scrub ($29) (Launched March 29)
This gentle face scrub is a creamy, non-foaming exfoliator designed to smooth, moisturize, and revitalize dry, sensitive skin. It’s a myth that those with dry skin shouldn’t use a face scrub in their skincare regimen - exfoliation helps the other products in your routine penetrate better into the skin! The two main desert botanicals in the scrub, prickly pear cactus and aloe, are made to survive in harsh, dry environments to deeply hydrate the skin.
LATHER is donating a percentage of launch week sales to the Desert Botanical Garden in support of the education, research, exhibition and conservation of desert plants of the world.
invisibobble Retro Dreamin’ Collection ($8-$10) (Launched March 28)
Matching the theme and the season, the Retro Dreamin’ collection comes with retro pastel colors and lightweight materials to celebrate the start of the year in a good mood! The collection includes the invisibobble Original Traceless Hair Ring in NEW 50 Shades of Hue (3pcs), invisibobble SLIM Traceless Hair Ring in new Cuter than you Pink (1pc), and invisibobble Original Traceless Hair Ring in NEW Macaron (10pcs).
Benefit They're Real! Extreme Precision Liner ($24) and BADGal BANG! Waterproof Mascara ($26) (Launched March)
They're Real! Extreme Precision Liner ($24): Create versatile eye looks with extreme precision. The 1MM tapered brush-tip applicator draws pin-thin strokes for tight-lining, dramatic cat eyes and everything in between. The liner features a buildable, quick-setting formula that's waterproof, sweat-proof and humidity-proof for looks that won’t smudge, flake or fade.
BADGal BANG! Waterproof Mascara ($26): The mascara you know and love, now comes in a waterproof formula! The formula creates massive volume without weighing down lashes thanks to aero-particles, one of the lightest known materials, derived from space technology.
Philip B Weightless Mega Curl Enhancer ($48) and Weightless Volumizing Insta-Thick ($50) (Launched March)
Philip B Weightless Mega Curl Enhancer is a luxe leave-in crème that repairs dry strands, tames frizz, and locks in supple definition. The curl enhancer is formulated with cutting-edge, time-released botanical moisturizers, it makes naturally wavy hair especially wavy, and curly hair soft, glossy and beautifully defined.
Philip B Weightless Volumizing Insta-Thick now features a fresh and relaxing magnolia scent. This innovative thickening mist gives hair the full, bouncy look of a salon blowout in seconds.
Rihanna celebrated the official launch of her beauty brand, Fenty Beauty, at Ulta Beauty at an event in Los Angeles on Saturday, March 12th, 2022. All 1,300+ Ulta Beauty stores across all 50 states and Ulta.com now offer the entire Fenty Beauty assortment, including bestsellers like Pro Filt’r Soft Matte Foundation, Gloss Bomb Universal Lip Luminizer and Killawatt Freestyle Highlighter.
The personal care brand, Native, known for their aluminum-free deodorant has launched hand and body lotion in three cult-favorite scents - Coconut & Vanilla, Eucalyptus & Mint and Lavender & Rose. The launch is available exclusively at Target.
Designed to soothe and revitalize, the Reset Eye Mask was created to be like a weekend away for your under eyes. A blend of Hydro-Proxy and Algae Extracts helps plump and hydrate, leaving skin firm while reducing the appearance of fine lines and wrinkles.
Sally Hanson Limited-Edition Insta-Dri X Peeps Collection ($6+) (Launched March 8)
Sally Hanson launched a new limited-edition Sally Hansen Insta-Dri® X PEEPS® Collection with 7 shades inspired by Peeps. The quick-dry polish dries in 60 seconds to help you express your “peepsonality.”
Innersense Organic Beauty I Create Shine Glossing Serum ($40) (Launched March 8)
Innersense Organic Beauty has expanded their hair care collection with their new product I Create Shine, a luxurious glossing serum. I Create Shine is made with organic ingredients (including Macadamia and Cranberry Seed Oils) and is vegan. It’s also gluten, cruelty, and silicon-free. The product is housed in a glass dropper bottle and a 100% PCR Unit Carton. All packaging is recyclable. Crafted with a lightweight blend of cold-pressed plant extracts, the luxe formula flash-absorbs into strands, radiating shine from beneath the hair’s surface.
Athena Club, the brand known for subscription feminine care products and razor kits, has launched its first beauty product. These gentle and hydrating wipes remove makeu (including waterproof makeup) and cleanse skin from oil, sweat, dirt, and other impurities. Formulated with hyaluronic acid to boost moisture, plus vitamins and antioxidants to soothe and protect, these wipes provide the benefits of a serum in the convenience of a cleansing wipe.
Superzero, the brand known for its waterless and plastic-free hair care bars, has launched moisturizing Ceramide Body Balm Bars. The “skin-identical” ceramides in these natural moisturizing body bars create a foundation for protecting skin barrier function and preventing excessive water loss. The bars are available in three flavors:
Relax: A luxurious Lavender & Chamomile bar that supports relaxation and a more peaceful state of mind that helps you to fall asleep easier.
Refresh: This body balm bar features a rich, moisturizing formula fragranced with invigorating Tangerine, Grapefruit + Frankincense to lift your spirit and refresh the senses.
Relief: The bar's blend of stimulating Camphor, Eucalyptus, Menthol and Rosemary Oil bring relief and pleasant warming and cooling sensations.
The Lord Jones Line Refine CBD Eye Cream is a rich and luxurious formula crafted to target the look of fine lines & wrinkles, while reducing the appearance of dark circles and under-eye puffiness. It comes with an eye massaging tool for an elevated application experience.
Shiseido - Urban Environment Sunscreens ($38+) (Launched March 4)
Shiseido launched three new SPF 42 sunscreens for daily use. The sunscreens include:
Urban Environment Oil-Free Sunscreen SPF 42, a deeply hydrating sunscreen with hyaluronic acid and 100% pure, sterile Japanese water that is micronized, allowing it to penetrate the deepest layers of the skin.
Urban Environment Fresh-Moisture Sunscreen Broad Spectrum SPF 42, a daily sunscreen that is formulated with mineral UV protectors that will sit on top of the skin vs. penetrating the skin. Protection is provided by dissipating UV rays vs. filtering.
Urban Environment Fresh-Moisture Sunscreen Broad Spectrum SPF 42, a sunscreen with hyaluronic acid that delivers powerful sun protection plus skincare benefits. This sunscreen helps reduce the appearance of photo-aging with SuperVeil-UV 360™ technology.
Murad Retinol Youth Renewal Eye Masks ($42 for 5 pairs) (Launched March 1)
Created with skincare expert Dr. Zion Ko, this premium extra-large eye mask delivers an instant boost of retinol to help erase lines, visibly firm, and leave eyes looking ultra-refreshed. The masks are formulated wtih cult-favorite Retinol Tri-Active Technology that balances fast-acting and delayed-release retinols for rapid results while being gentle on skin.
These sustainable Lyocell wipes are gentle on skin, while effectively removing grime and odors. Naturally-derived ingredients combined with skin soothing Aloe Vera and their sustainably-sourced essential oil blend provide an instant refresh.
18.21 Man Made’s NEW Carry-On 4-in-1 Travel Foam ($24) (Launched March 1)
This product is your shampoo, conditioner, wash, and shave gel in one, perfect for packing in your carry-on or gym bag. With star ingredients like aloe leaf juice, quinoa protein, and menthol combined with a masculine aroma, this powerhouse packs easy confidence. Just pump some into your palm and lather!
Top February 2022 Beauty Product Launches:
Cobra Kai Star, Peyton List has launched her own line of Cobra Kai inspired makeup. The collection showcases a more playful side of clean beauty with cruelty-free, sustainable products.
“I created Pley Beauty because I couldn’t find a range of clean products that were also high-impact and fun to use. I have super sensitive skin, so I care a lot about gentle, natural ingredients—but I don’t shy away from color, either. All of the high-performing beauty products seemed to do a number on my skin. But of all of the gentle alternatives that I tried, none had the right “pop” of color I was after,” shares Pley Beauty Founder Peyton List on the pleybeauty.com website. The new collection includes:
Let It Linger™ ($16):12-hour long-wear eyeliner, is a gel-pencil hybrid available in eight shades that are dense and rich in color. Available in Boss, Firewood, Beach Bunny, Houseparty, Flora, Denim, Cyber Fairy and Chili Pepper.
Pley Things™ ($16-$24): Face gems capable of elevating any look. Available in four variations.
Pley Date™ ($18): A beam of radiant, buildable shimmer in impossible-to-get-wrong stick form available in 8 shades. With a creamy texture that easily blends into skin, it’s more than just a highlighter. Each stick is designed to enhance your natural glow. Available in: Moondust, Touche, Stay Golden, Cabin Fever, Sunshine State, Pley Pink, Femme, Sunbaked
One-Stop-POP™ ($20): A soft plushy powder available in five shades that instantly brightens cheeks. Available in Ecstasy, First Hello, Desert Dusk, Pure Bliss and Golden Hour.
Lip Habit™ ($20): A hydrating lip tint available in five colors that is perfect for nourishing lips. Available in Vanilla Bean, Summer Watermelon, Notorious F.I.G., Orange Sunshine and Strawberry Jam.
Lust + Found™ ($20): This light-reflective lipgloss drenches lips in clean, hydrating color that gives a full, juicy lip effect. Available in Billie, Ava, Carmen, Ethel, Grace, Ginger, Mae, Lupe, Jean and Josephine.
Pleyer Palettes™ ($36): 9-well eyeshadow collections that are available in four creative color collections. Available in Nudie, Love Child, Modern Muse and Golden Girl
Cobra Kai Pley Things™ ($12): A mix of multi-dimensional gems and laser cut stickers to customize your look in the flash of an eye.
Cobra Kai Lip Habit™ ($20): An extension to the Lip Habit balm line-up that is customized for you based on your pH. This lip balm reacts with your body’s natural pH to give you your perfect pink lip tint.
Cobra Kai Sweep the Cheek™ ($20): A natural, universally flattering highlighter that is infinitely silky, and soft. Melts into skin and stays put for hours.
Cobra Kai Energizing Face Mist ($24): A facial mist so energizing that it prepares you for whatever comes your way. Packed with “good for your skin” ingredients such as: hydrating Hyaluronic Acid, Green Tea, Ginseng and Rice Water to help refine and refresh skin
Cobra Kai Pleyer Palette™ ($38): Day-to-night eyeshadow palette packed with 9 exclusive shades, including a mix of mattes and shimmers that go from subtle to inspiring in just one stroke.
Bare Republic Clearscreen SPF 100 ($14.99) and SPF 70 Sunscreen Stick (Launched February)
It's clean, clear, and complexion ready! Bare Republic Clearscreen high-performance face sunscreen lotion keeps it simple, without unwanted ingredients like oxybenzone, octinoxate and parabens - and with their most powerful protection -- SPF 100! This non-greasy, Hawaii reef-compliant formula provides clinically proven, invisible protection. Enriched with antioxidants and hydrating Vitamin E, this transparent protection doesn’t need to be seen to be believed. It's worry-free complexion protection. Available in the following formulas:
· Bare Republic Clearscreen SPF 100 Face Lotion - $14.99
· Bare Republic Clearscreen SPF 100 Sunscreen Lotion - $14.99
·Bare Republic Clearscreen SPF 100 Sunscreen Spray - $12.99
Bare Republic Mineral SPF 70 Sunscreen Stick is formulated with non-nano zinc oxide. This sheer, non-greasy stick is free of chemical sunscreen actives. Its teardrop shaped applicator lets you reach those tough spots. The water-resistant formula also features moisturizing Shea Butter, antioxidant-rich Raspberry Seed extract, and Carrot Seed extract to help soothe and nourish your skin.
Bath & Body Works Pink Pineapple Sunrise ($3.50+) (Launched February 18)
This new scent from Bath & Body Works was inspired by the real (& totally trendy) pink pineapple fruit, which tastes incredibly juicy with a cotton candy finish and is less sour than traditional pineapples. This new & irresistible fragrance is available in candles, wallflowers, hand care, and body care.
Watermelon Glow Niacinamide Suncreen SPF 50 ($34) (Launched February 22)
Glow Recipe’s first-ever sun protection applies on sheer for a quick, blendable application in seconds. Chemical filters (Homosalate 8.5%, Octisalate 5%, Octocrylene 8.5%) work like a sponge to absorb harmful rays, while a mineral filter (non-nano Zinc Oxide 12.5%) creates a physical barrier to reflect and scatter UV light. Together, formulated with antioxidant-rich and hydrating ingredients, Watermelon Glow Niacinamide Sunscreen SPF50 provides broad spectrum UVA/UVB protection with a blendable, glowing application for all skin tones and types. Watermelon extracts, niacinamide, hyaluronic acid and aloe are formulated with the hybrid SPF filters.
The Karuna Skin line for Whole Foods Market ($5 – $23) (Launched February in Whole Foods)
The Karuna Skin line for Whole Foods Market combines the four principles of Ayurveda practices, Traditional Chinese Medicine, Adaptogens, and Clinical Science together for effective formulations. The products are free from parabens, phthalates, formaldehyde, and SLS/SLES.
The brand offers three collections: Maintain, Boost, and Correct collection sets. The Maintain line serves as a starting point to restore balance in the skin. Customers can then personalize their skin care routine based on their skin concerns with products from the Boost line, to moisturize, and the Correct line, to visibly brighten.
Everyday Humans Ease Up PHA Watery Oil Cleanser ($18.50) (Launched February 22)
This gentle exfoliating oil cleanser removes traces of SPF, residual makeup, and impurities while doubling as a mild exfoliant to gently remove dead skin cells and brighten the skin - plus it’s suitable for all skin types and tones!
The eco-friendly products uses 100% PCR (recycled plastic) tube, is Certified Plastic Neutral, and cruelty-free. It’s also PABA, paraben, and mineral oil-free.
Ingredient highlights include:
PHA + Mandelic Acid + Lactic Acid: a tri-acid complex that helps to gently exfoliate and polish your skin
Ceramides + Sodium PCA: moisture boosters that help to hydrate and build the skin barrier
Upcycled Green Fig + Ten Flower Extract: antioxidant-rich and high in vitamin A & C, the upcycled fig and ten flower extract helps to rejuvenate and promote brighter and glowing skin.
ILIA Tue Skin Serum Foundation ($54) (Relaunched Feb 8/In stores Feb 22)
Ilia Tue Skin Serum Foundation is vegan, cruelty-free, fragrance-free, gluten free, dermatologist-tested, and non-comedogenic. It contains active ingredients that include Niacinamide and Allantoin to help smooth, soothe, and visibly improve bare skin over time. The relaunch and reformulation includes 30 shades.
Olika’s clip-on and refill hand sanitizers are available in three new clean fragrances, formulated with hyaluronic acid and reishi mushroom. The Mindfulness Collection includes:
• Blue Tansy: An uplifting fragrance that exudes happiness with clean, watery notes infused with floral notes of blue tansy.
• Frosted Eucalyptus: An energizing scent with flora notes mingle gently with cooling notes of apple and eucalyptus while soft, musky notes surround the fragrance.
• Cotton Flower: A calming aroma with a glowing floral accord that marries comfortably with the juiciness of fruity notes along with sage and sandalwood.
Building on Olika’s signature hydrating formula of natural aloe, glycerin, and 65% ethyl alcohol, the formulation is still effective against 99.9% of germs and provides 24 hours of hydration.
This limited edition aqua-activated sponge instantly changes color when wet with warm water using exclusive ShadeshifterTM heat-activated technology. Soaking this new Beautyblender preps it for makeup and transforms it from a mellow tangerine to a sunny yellow.
How to use:
WET- Wet BEAM with warm water for each use, and watch your sponge double in size and change color!
SQUEEZE - Squeeze out excess liquid, using a towel if necessary.
BOUNCE- Bounce foundation, BB cream, powder or any other base and complexion product across the face for flawless results.
CLEANSE - Cleanse with your favorite Blendercleanser formula after each use to remove makeup and keep your Beautyblender in its best shape.
Velour Beauty has launched the Plant Fibre Lash Collection, entirely plant-based lashes with a fluffy natural-looking texture. All components of this lash from the band to fibers are derived from plants.
Velour is the first brand to create lashes with hemp-derived fibers. The lightweight lashes are handmade on a thin and flexible black cotton thread band for all-day comfort. Lashes within the Plant Fibre Collection can be reused up to 20+ times, are 100% vegan, 100% cruelty-free, 90% biodegradable, and come in 100% recyclable packaging. The selection of lash styles include:
Second Nature: Natural volume, criss-cross lashes. The short round shape enhances the natural volume of your lashes, making them the perfect everyday lash.
A New Leaf : Wispy, full volume lashes. The lifted fibre tips on this round style will give you that bright-eyed, ready to seize the day look.
Cloud Nine: Ultra-wispy flared lashes. Get a subtle and sultry look, with lashes that gradually flare from inner to outer corner, elongating the eye.
Benefit Boi-ing Bright On Concealer ($24) (Launches 2/12 on BenefitCosmetics.com and 2/15 on Ulta.com)
This 3-in-1 under-eye concealer brightens, color corrects and preserves skin's hydration for 8-hour wear and radiant under eyes. The weightless, serum-like formula contains: Vitamin C, Red Algae Extract, Pearl Pigments and color correcting pigments. The concealer comes in 12 versatile, sheer, color-correcting shades with pink, yellow and peach tones to target and correct undereye discoloration by neutralizing brown, blue or purple discoloration.
Benefit has also launched 16 new shades of their Boi-ing Cakeless Concealer ($24)
This medium coverage SPF 25 treatment foundation features a natural, dreamy finish that instantly blends like a second skin to blur, visibly smooth texture, and minimize pores. The blend includes hyaluronic acid, niacinamide, peptides, squalane, Vitamin B5, arnica, and caffeine. The dermatologically tested Kosas Revealer Foundation is safe for sensitive skin and designed to hydrate, brighten, soothe, plump, and protect.
RISE is the Milk Makeup’s first mascara since the launch of beloved cult classic KUSH Volumizing Mascara, which launched four years ago. This 93% natural mascara to lifts, lengthens, and curls to deliver weightless volume with no clumping or smudging.
Colorproof Brand Restage and 3 New Launches (Launched February)
Colorproof has just unveiled a complete brand restage with new formulations, product collections, product names, imagery and packaging.
The brand refresh has entirely new formulations of their best-sellers and introduced new products with innovative formulations.
Colorproof Pre-Tox Spray ($31, colorproof.com)
Gently and easily filter away environmental pollutants, hard water minerals and dulling residue. This pre-shampoo treatment gently extracts color-dulling residue that builds up on hair. Clarifies strands to reveal brighter, more brilliant hair.
Colorproof Instant Reboot Treatment Masque ($44, colorproof.com)
Reset hair with this weekly treatment to nourish and replenish damaged, color-treated hair. Zero-fuss, lightweight formulas instantly transform locks in a two-step process: 1. Infuse hair with essential hydration and nourishment. 2. Lock it in with a featherweight, protective glossing seal. Leaves hair vibrant, soft and smooth with healthy shine.
Colorproof Moisture Styling Crème ($33, colorproof.com)
This leave-in styling cream sets the stage for a smooth and soft finish. It delivers hydration, light control, color and heat protection while reducing blow-drying time.
LYS Beauty Full Coverage Triple Fix Brightening Concealer ($18) (Launched February)
To compliment their hero product, Triple Fix Serum Foundation, LYS has launched Triple Fix Full Coverage Brightening Concealer, which comes in 25 universally flattering shades formulated to correct and conceal any complexion irregularities. This skin-loving vegan formula has key ingredients such as hyaluronic acid, turmeric, ashwagandha, squalane and watermelon extract.
Algenist GENIUS Liquid Skin Resurfacing 2% BHA Toner ($40) (Launches February 8)
More than a toner, this product is designed to treat adult acne by clearing up blemishes, blackheads and whiteheads, while allowing the skin to heal. Gently exfoliates to help smooth signs of post-breakout blemishes & marks, fine lines & wrinkles, while helping to improve lost bounce & cushion by supporting skin’s natural collagen. With patented and exclusive Alguronic Acid, Vegan Collagen, Azelaic Acid and 2% Salicylic Acid, this skin-smoothing, pore-clarifying, non-irritating resurfacer is formulated to help support natural cell turnover and help keep skin clear of blemishes while preventing new ones from forming.
The R&R Sun Serum ($28.00) is a lightweight, mineral sunscreen (SPF 50) that has been formulated to complement any skin type and skin tone and will not leave behind an unflattering visible white residue, like so many generic sunscreen products.
Packed with skin-nourishing actives such as Niacinamide, Tremella Mushroom, and Raspberry Seed, the R&R Sun Serum is intended to be used year-round as our skin deserves daily protection against damaging UVA/UVB rays, pollution, and blue light (HEV).
Aligned with the about-face promise of transformation, personal self-expression and owning creativity through makeup - this high-performing, body positive collection illuminates and contours curves to love the skin you're in. The collection includes:
Light Lock - Illuminating Body ($18): A new featherweight, jelly cream in 5 new shimmering shades from illuminating lavender with a blue shift to a warm bronze with a gold shift.
Fractal Glitter Dust ($16): A featherweight formula of smooth nano-particles that melt into the skin like silk in deep sparkling shades like emerald blue, a silvered iced pink + color shifting chrome.
Light Lock Body Brush ($15): Made from 100% synthetic filaments for “smooth moves” paired with Light Lock Illuminating Body, the velvety soft, contoured, and shaped brush follow every curve of the body for flawless blending.
With their expertise in detangling, Wet Brush has crafted the ultimate spa-like brush that offers an effortless experience that not only detangles your hair but allows you to disperse product evenly throughout your strands for the ultimate treatment, suitable for all hair types.
Fueled by pure argan oil from Morocco, the featherweight and aromatic neuMoisture Argan Oil absorbs quickly into strands to nourish and defrizz hair while restoring luster and shine. NEUMA’s Argan Oil is harvested and cold-pressed from the nut of the Argan tree to produce a unique oil rich in fatty acids and antioxidants to soothe, nourish, fortify strands while adding a healthy glow. Green Tea, Rose Hip, Yerba Mate and Yarrow deliver further nutrients to nourish and enrich hair. The unique formula contains an essential oil blend of Lavender and Mandarin to engage and uplift the senses.
January and and early announcements for February Beauty Launches:
ColorStay Skin Awaken 5-In-1 Concealer ($10.99) – This multitasking 5-in-1 concealer erases, perfects, brightens, hydrates, and refreshes the skin for a flawlessly awake look. The ultra-lightweight, buildable formula is infused with caffeine and vitamin C to hide all imperfections and dark circles, while brightening your skin and camouflaging puffiness. Available in 19 natural-finish shades spanning from light, medium, deep, and universal tones.
ColorStay Matte Lite Crayon ($10.99) – The ColorStay Matte Lite Crayon is an effortless crayon lipstick that is so lightweight you’ll forget it’s even on. Infused with antioxidant-rich Mango Seed Oil to help replenish your lips, this lipstick feels 30% lighter than your average lipstick. In 12 bold yet wearable lip makeup shades for color play all day.
ColorStay Semi-Permanent Brow Ink ($13.99) – This beauty breakthrough brings salon-quality brow artistry to your fingertips, right at home. The exclusive film-forming liquid polymers seal in pigments to provide flexible hold and last for 3 days.
So Fierce! Eyes Wide Open Mascara ($10.99) – Lift your lashes higher with the most eye-opening mascara yet. The mascara is infused with Cannabis Sativa (Hemp Seed Oil) to deliver weightless texture for lifted maximum volume. Available in four shades, the mascara is smudge-resistant and flake resistant.
ColorStay Line Creator Double Ended Liner ($12.99) – Create the eye looks of your imagination with this double-ended, long-lasting eyeliner. One side features a kohl pencil for classic lining and tightlining or sultry, smoky eyes. The other side features a high-performance liquid liner which allows you to draw sharp, bold graphic lines.
Skin Reviving Roller ($13.49) – The Skin Reviving Roller instantly depuffs, cools, and revives the skin. Best used when applying serums and moisturizers as part of your daily skincare routine. This roller is compact and perfect for an instant skin pick-me-up.
Eyebrow Micro-Scissor ($10.99) – This product helps create the perfect shaped and detailed eyebrows with maximum control, comfort, and ease. The scissor features a sharp blade that trims the eyebrows perfectly.
Eyebrow Percision Shaper ($6.99) – The perfect beauty tool to expertly shape your eyebrows with the ultimate precision. This easy-to-use shaper removes both coarse and fine brow hairs while gently exfoliating and smoothing skin.
Bacteria Shield Glass Nail File ($12.99) – Coated with a patented Anti-Bacterial Finish, this non-absorbent glass nail file resists bacteria, so that it stays clean and hygienic.
Bacteria Shield Glass Foot Buffer ($16.99) – The foot buffer features 2 distinct sides: rough and smooth. The rough side can be used to target thick skin and calluses around the soul and heel. While the smooth side can be used to buff and soften skin as a finishing touch.
The collection debuts with 25 signature shades ranging from traditional to fun, inspired by IGK Colorists. The colors are designed to leave hair shinier, softer, and smoother with reduced breakage. The kits feature safe and clean formulas made for all hair types and textures. Each shade delivers vibrant, dimensional color and maximum grey coverage.
To find your perfect match, take the hair quiz or use the virtual try-on technology on IGKHair.com.
Milk Makeup Bionic Bronzer and Bionic Glow (Launched Jan 28)
Bionic Bronzer ($30): A weightless liquid bronzer that seamlessly builds and blends to give skin a smooth, natural looking, sun-kissed finish year-round. Formulated with hydrating hyaluronic acid and mushroom extracts, plus vegan collagen to help improve the look of skin texture, this 90% natural bronzer can be applied easily on-the-go for an instant glow-up. Three shades available: TIME TRAVEL (light to medium), SHAPESHIFT (medium tan to deep), and INVINCIBLE (deep).
Bionic Glow ($34): Achieve a smooth, natural-looking, all-over glow with this weightless, 90% natural liquid illuminator. The formula is infused with hydrating hyaluronic acid and mushroom extracts, vegan collagen to help improve the look of skin texture and pea protein which helps provide blue light protection. Apply directly to targeted areas with your fingers or a brush or mix with your moisturizer for an all-over glow that blends seamlessly for a shimmer-free finish. Bonus tip: try adding to shoulders, décolleté, and other areas for an extra boost of radiance. Two shades available in Virtual (Luminous Peach) and Reality (Luminous Bronze).
EM Cosmetics The Masterpiece Collection ($23+) (Launched Jan)
This neutral collection features soft and sultry neutrals to sculpt and illuminate. Create subtle looks or dramatic smokey styles. The collection includes Divine Skies Eyeshadow Palette, Heaven’s Glow Radiant Veil Blush, and Lip Cushion Tinted Lip Lumizer. The full collection is available in two color-ways.
Joah Beauty (Launching February):
Lash Uprising Mascara - (Red) ($10): JOAH’s award-winning Lash UPrising Volumizing & Lengthening Mascara is getting a special edition makeover to support the (RED) foundation. A portion of each purchase helps (RED) build global health programs that fight pandemics, from AIDS to COVID-19.
Make Her Gelous Gel Liner - (Red) ($8): This gel liner features a retractable tip that never needs sharpening and a waterproof finish. A portion of each special edition (RED) Make Her Gel-Ous Gel Eyeliner helps the (RED) foundation build global health programs that fight pandemics, from AIDS to COVID-19.
Joah Beauty (Launching March):
Setfection Long Lasting Setting Spray - This setting spray is transfer proof (and mask proof!), locking in makeup and absorbing oil without drying the skin. Infused with Hyaluronic Acid and Centella Asiatica, the Setfection Long Lasting Setting Spray is suitable for all skin types.
Perfect Complexion Serum Concealer - Infused with Ceramides and Peptides, the NEW JOAH Beauty Perfect Complexion Serum Concealer provides instant dark circle correction to reduce the appearance of dullness. The cushion tip provides easy application for the medium coverage, buildable formula that reduces puffiness for a refreshed look.
Air Light Powder Blush - The talc-free formula and vibrant, yet natural finish, of this blush is perfect for everyday wear. Infused with optical-blurring pigments, JOAH Beauty’s Air Light Petal Powder Blush delivers sheer, buildable color that instantly diffuses the look of pores and imperfections.
Bath & Body Works Gingham Love Eau de Parfum ($60) (Launched Jan )
A playfully romantic take on Bath & Body Works’ classic Gingham, Gingham Love is sweet, warm and blushing with happiness. Fragrance notes include Sugared Red Berries, Blushing Freesia, and Rose Meringue.
Forget the Filler Overnight Lip Plumping Mask ($21) (Launched Jan)
This overnight lip plumping, line smoothing treatment supports natural collagen production for lips that look bigger and better with continued use. Get all of the smoothing, plumping, and hydrating effects customers love from Forget The Filler Plumping Gloss, but with 50% more “MaxiLip” and 1200% more shea butter.
This translucent, skin-perfecting primer smooths skin, controls shine, and provided a blurred, airbrushed finish while extending makeup wear. The bottle is make from 100% glass.
Hourglass Equilibrium Instant Plumping Eye Mask ($68) (Launched Jan 14)
This eye mask is designed to hydrate and plump skin while reducing the look of puffiness and under eye bags for a more refreshed, wide-awake appearance.
Caudalie Founder Mathilde Thomas created the new Premier Cru collection collection exclusively in collaboration with Dr. David Sinclair of Harvard Medical School. The collection is powered by a NEW exclusive patent called TET8™ and is designed to combat the 8 signs of aging below. This clean and sustainable (100% recyclable & refillable jars) collection includes the brand’s first refillable capsule. The collection features The Cream ($119), The Cream refill ($99), The Eye Cream ($79), and The Serum ($129).
Celebrate the joyous moments of a prosperous New Year with beloved fragrance, A Thousand Wishes, in Limited Edition packaging designed especially for this holiday!
Named A Thousand Wishes for You, the new design on this cult favorite is a red & gold celebration representing happiness, beauty, good luck & good fortune! The collection was inspired by the zodiac sign this year, Year of the Tiger. This inspired tiger stripes are infused in a fashion-oriented way with gold foil accents to represent the floral notes, specifically the Star Jasmine.
Alo Shine Shampoo & Conditioner ($24 each) (Launched Jan 14)
Shine Shampoo taps into the power of nature’s most potent berry, Amla – the star ingredient throughout the Glow System – combined with vitamins and shine-supporting botanicals to softly yet deeply cleanse without leaving building or stripping color, deliver lasting moisture and bond hair while Shine Conditioner works to deliver high gloss, fight frizz and nourish lackluster locks. The pair are naturally fragranced with a bright citrus blend and vanilla base notes for hair that looks, feels and smells fresh and vibrant.
Thrive Causemetics Infinity Waterproof Eyeshadow Sticks ($26 each) (Launched Jan 14)
The new Infinity Waterproof Eyeshadow Stick is the latest arrival in the Infinity Waterproof collection, designed to help create long-lasting eye looks that keep up with you all day. Semi-Permanent Micro pigment technology allows the formula to glide on smoothly with weightless color that lasts up to 12 hours. Skincare heroes like Sodium Hyaluronate, Ceramide NP, Aloe Leaf Extract, and Vitamin B5 plump, hydrate and replenish moisture on the eyelid so the formula can glide on seamlessly while providing the benefits of an eye cream.
Lip Line Corrector is designed to diminish the look of stubborn feather lines and wrinkles around the lip contour and mouth with a hydrating serum. This lip line corrector features key active ingredients like X50 Hyalufiller and SWT-7 to improve skin firmness and elasticity. During a six-week independent consumer study, 71% in the study said the product improved the appearance of fine lines around the lip contour.
Deck of Scarlet Limited-Edition Threeway Solid Lip Oil in Goldcrown ($28) (Launched Jan 10)
Deck of Scarlet released its limited-edition packaging of their best-selling Threeway Solid Lip Oil in Goldcrown, a "your lips but better" sheer peach shade, created with Artist James Goldcrown, a self-taught artist/photographer based in Los Angeles. His many projects led to his first show at Miami Basel, where his work sold out in 2 hours. Now internationally renowned for his Bleeding Hearts/Lovewall murals, James has put his signature design on Deck of Scarlet's Threeway Solid Lip Oil. Deck of Scarlet fuses clean, vegan, and cruelty-free formulas with vivid color and innovative textures.
OPI XBox Nail Polish Collection (Already announced, but available starting in February)
Available in four different formulas with colors ranging from fresh blues and greens to next-level shimmers, this palette inspired by Xbox is perfect to level up nails, unlock endless looks, and play with nail art and new trends. Three shades (Racing for Pinks, Can’t CTRL Me, and Achievement Unlocked) will also be available as XBOX controllers so your nails and controller can match as you play! Check out “A Look at Every Color from OPI’s Xbox Nail Polish Collection Launching This Spring” to learn more about the collection.
OLEHENRIKSEN Strength Trainer Peptide Boost Moisturizer ($48) (Launched Jan 5)
This is OLEHENRIKSEN’s first moisturizer specially formulated to support a healthy, strong moisture barrier. Strength Trainer is like a personal trainer for your skin. This universal daily moisturizer is for all skin types. It’s clinically tested to instantly double hydration and boost elasticity, improve the look of fine lines & wrinkles, plus strengthen the moisture barrier all day.
BITE Beauty Agave Lip Butter Balm is BITE’s newest addition to the brand’s beloved Agave Superfood Vegan Lip Care Collection and it’s now available at Sephora.com ($22). Agave Lip Butter Balm is a clean, vegan, lightweight formula fueled by nourishing superfoods mango seed butter and mango seed oil for all-day hydration. The new Agave Lip Butter Balm is packaged in a sleek gold aluminum component that is fully recyclable—the brand’s first fully recyclable product! Agave Lip Butter Balm offers all-day hydration, and its superfood ingredients create a barrier on the lips to lock in moisture and prevent water loss. When you finish your lip balm, just recycle and go!
Shiseido Ultimune Power Infusing Serum ($38+) (Launched Jan 1)
The culmination of 150 years of Japanese skincare innovation, Ultimun Power Infusing Concentrate has been enhanced to include Fermented Roselle extract and Heart Leaf Extract which have potent anti-oxidant properties and support the delivery of vital flowing nutrients to the skin. Use twice daily after cleansing and softening and before serum and moisturizer.
Shiseido Essential Energy Hydrating Cream ($49) (Launched Jan 1)
This 24 hour moisturizing cream encourages skin’s ability to stay hydrated, plump and smooth all day while visibly reducing the appearance of pores and fine lines overtime. This cream deeply hydrates & encourages skin’s natural production of hyaluronic acid. Proprietary micronized and purified Hyaluronic Acid is blended with Ginseng Root Extract to deliver intense hydration into the deep layers of the skin and boosts the internal natural production of Hyaluronic Acid while strengthening skin’s moisture barrier delivering suppleness, smoothness, and overall healthy skin.
Shiseido Synchro Skin Self-Refreshing Tint ($43) (Launched Jan 1)
This light, sheer coverage SPF 20 foundation features ActiveForceTM Technology that helps resist heat, oil, humidity, and motion. The Shiseido foundation offers hydration with a fresh, skin-like finish for 12-hour all-day wear that is shine-resistant and waterproof. Available in 12 shades.
Skincare's first hand sanitizer! This innovative hand sanitizer helps rejuvenate, purify and detoxify your skin while visibly restoring the skin’s youthful glow. Help replenish your skin’s moisture and reduce the signs of aging with this advanced Rosewater scented formula. Your best ally now with added benefits to keep your hands full of joy. Vegan and cruelty free.
[Images courtesy of the brands]
Lizzy Sherman is an award-winning digital content writer/editor. She has been a featured guest speaker at Cal State University Northridge, Digital LA, and The National Association of Audience Marketing Professionals. When she's not writing, Lizzy enjoys yoga and playing guitar. Follow her on Instagram: @zillizy