L'Oréal Paris Launches Haircolor Concierge to Offer Personalized At-Home Coloring Services
With many more of us coloring our hair at home these days, L'Oréal Paris recently launched Haircolor Concierge to help meet the ever-growing needs of consumers, particularly those that are coloring their hair at home for the first time. The new 24/7 hair color platform offers a variety of personalized services and tools designed to help make the at-home hair coloring process easy and inspiring.
“We are thrilled to introduce Haircolor Concierge and offer our consumers an on-demand hair color platform designed specifically to meet all their hair coloring needs—when and where they want it,” says Maude Brunschwig, SVP, Marketing, L’Oreal Paris. “Haircolor Concierge combines innovative technology with the hair color expertise and knowledge that only L’Oreal has to inspire, educate, and empower our customers. With more people coloring their hair at home than ever before, we want to be there for them every step of the way—because they’re worth it.”
Haircolor Concierge services and tools include:
Live Chat. Live help from L'Oréal Paris' Consumer Care Center can be accessed seven days a week. Help is also available via the new SMS service on 833-856-7315 seven days a week.
Make an Appointment. Just like going to the salon, people can make an appointment for a video consultation with an experienced hair colorist ahead of time, offering everything from product and shade selection advice to helping them through the coloring process step-by-step.
Virtual Try-On & Diagnostic Tools. Enhancements to the brand's virtual Try-On tool make it easier than ever to find one's perfect shade as well as a new diagnostic tool that helps people find the right match for their hair color needs.
How-To's and Q&A's. New instructional how-to's and more Q&A's take all the questions out of coloring at home.
Trend Articles. Get inspired to try a new shade or learn a new coloring technique with style-driven articles showcasing the latest color trends.
For more information and to use Haircolor Concierge, click here. Follow on Instagram: @lorealparis
[Image courtesy of L'Oréal Paris]
Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk