Perfecting Your Camera-Ready Look: Tips and Inspiration from Smashbox's Lori Taylor Davis
Lori Taylor Davis, Global Pro Artist Lead for Smashbox Cosmetics
If you’re a fan of Smashbox, you know that the brand is all about makeup that helps you look your best on and off camera. The brand was founded in 1990 in a buzzing Los Angeles photo studio by renowned photographer Davis Factor. It quickly evolved into a creative sanctuary for top photographers, actors, models, and musicians. The vibe was electric, only pausing for essential makeup touch-ups. This vibrant energy led to the birth of Smashbox Cosmetics in 1996.
Makeup artist Lori Taylor Davis, the Global Pro Artist Lead for Smashbox Cosmetics, brings a creative vision that has helped shape the look of the brand for over 22 years. She has worked with everyone from Sandra Bullock and Bruno Mars to Rosario Dawson and Paris Hilton. We connected with Davis to find out what inspired her to get into the industry and get her top tips for looking your best on camera.
Lori Taylor Davis applies makeup to a model.
Can you share a little about your journey in the industry?
I’ve always had a love for makeup, ever since I was a child watching my grandmother at her vanity preparing for church on Sunday mornings. This love for all things makeup expanded during the 80’s & 90’s fueled by vivid and creative music videos.
Working with Smashbox was one of the most life changing decisions! Joining Smashbox Cosmetics was a turning point where I had the opportunity to collaborate with top photographers and celebrities, solidifying my passion for creative makeup artistry.
Anything you're most proud of?
I'm most proud of “Be Seen,” a project done by three women of color. The concept is the perfect red lipstick for women of color created by women of color. The entire project from the chemist to product creator to the photographer, and makeup artists were all women. It was incredibly rewarding to see our hard work pay off and contribute to the product launch.
Do you have a favorite project you’ve worked on?
My favorite collaboration with fashion designer Christian Cowan for NYFW, a special product collaboration and high-profile editorial shoot. It was challenging due to the tight deadlines and high expectations, but the result was a stunning series of fashion shows that were featured on social media. The teamwork and creativity involved made it an unforgettable experience.
What have been some of the most memorable shoots you’ve worked on at Smashbox Studios?
There have been so many memorable shoots, I couldn’t choose just one. Working at the brand for over 22 years and traveling to all parts of the world for shoots, from consumer events and to promoting product launches has been the high of my career.
Why is primer important and what do people love about Original Photo Finish Smooth & Blur Primer?
Primer is essential for creating a smooth base, minimizing pores, and helping makeup last longer. The Original Photo Finish Smooth & Blur Primer is a favorite because it blurs imperfections and gives the skin a flawless finish, making it ideal for photography. Its lightweight formula also helps makeup glide on more smoothly and stay put throughout the day.
What are your top tips when it comes to makeup that brings out people’s best in photos?
My top tips for photo-ready makeup are to focus on a good base with primer and foundation, use a setting powder to reduce shine, and highlight key areas like the cheekbones and brow bone. Also, avoid heavy contouring and opt for natural-looking makeup to avoid harsh lines in photos."
What are the biggest mistakes people make when it comes to makeup application that does NOT photograph well?
A common mistake is using products that do not compliment your complexion or using them because that’s the trend. Skin is the most important part of any makeup application, so choosing foundations and concealers that mask or are heavy and look cakey over time should be avoided. Skin should always look perfect but not overly covered. Choose formulas that enhance or have a skin-like finish –that’s the sign of a perfected complexion. Most importantly, always strive to look like “you,” not someone you see in social media.
Besides the Original Photo Finish Smooth & Blur Primer, what are your top three must-try Smashbox products?
Besides the primer, I highly recommend the Smashbox Always on Liquid Lipstick for its long-lasting, vibrant color, Always on Foundation for its flawless coverage and ingredients like adaptogens and mushroom extract, and Mood Board Eye Palettes for their versatile and richly pigmented shades and long wear.
Any other beauty secrets?
One of my beauty secrets is to always prep the skin with a good moisturizer before applying makeup. It helps create a smooth canvas and always finish any makeup prep with Original Smooth and Blur Primer, it’s makeup insurance. It prevents makeup from settling into fine lines. I also recommend using a setting spray to lock in your look and keep it fresh all day.
Favorite way to relax?
My favorite way to relax is to spend time outdoors with my husband and dog Coltrane, whether it's hiking or just enjoying a quiet picnic in the park. It helps me unwind and recharge after a busy week. I also love to travel – discovering new places fills my soul.
A University of Michigan graduate, Lizzy Sherman is an award-winning writer/editor. Her work has appeared in publications including Beauty Launchpad, Nailpro, DAYSPA, CNET, Entertainment Tonight, and more. She has been a featured guest speaker at Cal State University Northridge, Digital LA, and The National Association of Audience Marketing Professionals. When she's not writing, Lizzy enjoys yoga and playing guitar. Follow her on Instagram and Twitter: @zillizy, @zillizy16