Professional Beauty Association to Host Virtual Executive Summit in 2020

The annual PBA Executive Summit will be hosted in the form of a two-part virtual event on September 2 & October 7, 2020. [Photo by Nathan Dumlao]

For the first time ever, the Professional Beauty Association (PBA) Executive Summit will take place virtually. The PBA Executive Summit is an annual event where the beauty industry’s thought leaders, top executives, and influencers meet to explore the disruptive forces affecting business models and profitability.

This year, the PBA Executive Summit 2020 explores the art of reinvention, and will dive into innovation and consumer trends presented in the form of a new virtual platform, where guests can interact with the speakers and other attendees. The two-part virtual event will take place on September 2, 2020 and October 7, 2020.

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During part one of the PBA Executive Summit on September 2, the PBA will present the keynote “The Road to Reinvention: How Inventive Thinking Can Drive Success in Turbulent Times,” which will be presented by New York Times best-selling author and tech entrepreneur Josh Linkner. It will be followed by by an in-depth discussion with Kecia Steelman, Chief Store Operations Officer and President of International Ulta Beauty, on how Ulta is driving transformation for growth. The talk will be moderated by Zack Rieken, PBA Manufacturer Council Chair and Living Proof CEO.

Part two of the PBA Executive Summit will include exclusive actionable consumer research, and insights on trends and behaviors going into the fourth quarter of 2020 presented by The Benchmarking Company. There will also be a digital panel discussion featuring a cross-section of beauty industry leaders from manufacturing, distribution, salon suites, and salon owners/stylists focused on consumer behavior, as well as showing how they are leveraging insights and consumer behavior to reinvent their businesses for future growth.

The PBA Executive Summit 2020 explores the art of reinvention, will dive into innovation and consumer trends, and guests can interact with the speakers and other attendees. [Photo by Chris Montgomery]

Parts one and two of the PBA Executive Summit will last approximately two hours each and the content will be available on-demand for a short time after the event. Registration includes:

• Access to the virtual platform for the two part series, where you can interact with the speakers and other attendees

• A signed copy of Josh Linkner's book, "The Road to Reinvention: How to Drive Disruption and Accelerate Transformation"

• Access to Linkner's presentation on demand through September 9, 2020

• A PDF download of The Benchmarking Company report

• Access to The Benchmarking Company and Industry Panel presentation on demand through October 14, 2020

Register today to receive your book in advance! For more information, visit probeauty.org and follow on Instagram: @probeautyassoc

Kamala Kirk is a University of Southern California graduate and has been an editor/writer for more than a decade. She has written for E! Online, Total Beauty, TravelAge West, Malibu Times Magazine, and many more. She resides in Los Angeles and is a proud pug mom. Follow her on Instagram: @kamalakirk