Shiseido and Tory Burch Splash Into Summer With Ocean-Friendly Limited-Edition Sunscreen Collaboration
This summer you’ll be able to protect yourself from the sun in style thanks to a limited-edition collaboration between Shiseido and designer Tory Burch. The limited-release design, available in Ultimate Sun Protector Lotion SPF 50+ ($49) and Clear Sunscreen Stick SPF 50+ ($29), features a floral design inspired by the garden at Burch’s home in Antigua.
“I wanted the design to be personal and optimistic, and the West Indies are synonymous with beauty, relaxation, and joy,” says Burch.
The sunscreen formula is ocean-friendly, free of oxybenzone and octinoxate, Hawaii-compliant, and invisible on all skin tones. It’s also a great option to wear under or over makeup.
“I believe in a ‘less is more’ approach to beauty, and that starts with skin protection and an incredible sunscreen,” shares Burch. “Shiseido is the perfect partner for these products, I have always loved Shiseido’s sunscreens and have used them for years.”
In honor of this collaboration, Tory Burch and Shiseido will support Memorial Sloan Kettering with a grant to fund a one-year clinical research fellowship in dermatology focused on advancing skin cancer treatment and prevention.
Tory Burch is also launching an exclusive fashion collection that perfectly complements the sunscreen. It includes a surf shirt, bikini, flip flops and tote—all in a sprinkled flower print inspired by the floral bottle design. The Tory bikini and surf shirt are fabricated with the equivalent of UPF 50 to guard against UV rays.
[Images courtesy of Shiseido]
Lizzy Sherman is an award-winning digital content writer/editor. She has been a featured guest speaker at Cal State University Northridge, Digital LA and The National Association of Audience Marketing Professionals. When she's not writing, Lizzy enjoys yoga and playing guitar. Follow her on Instagram: @zillizy