Shiseido Celebrates Sun Care Line with Shiseido Blue Project Beach Cleanup and Weekend of Events at the Shiseido Malibu Beach House

Rosie Acosta leads morning meditation and yoga sessions at the Shiseido Malibu Beach House on July 22, 2021.

This past weekend, Shiseido celebrated their hero product, Ultimune Power Infusing Concentrate Serum, and their Sun Care Line with a 3-day event, including 9 different activations with celebrity hosts and special guest attendees. The event kicked off on Thursday, July 22 with a morning meditation, spin cycle class, and a dinner with Roxette Arisa.

Brody Jenner and Audrina Patridge relax by the pool with friends at the Shiseido Malibu Beach House on July 24, 2021.

Friday started with a beach clean-up for the Shiseido Blue Project, a pool party hosted by Tinx, and an industry dinner.

Saturday wrapped up the weekend with a Melin workout class and pool party, followed by the urban dinner hosted by Nazanin Mandi.  

Nazanin Mandi hosts dinner for close friends to celebrate Shiseido's Urban Sun Protector Lotion on July 24, 2021.

One of the highlights of the weekend was the Shiseido Blue Project Beach Clean-Up. Celebrity guests Adrian Grenier and new mom Katharine Hope McPhee Foster joined the World Surf League PURE and We Are One Ocean grantee WILDCOAST to clean up trash.

Adrian Grenier and Kat McPhee attend the Shiseido Blue Project’s first West Coast beach cleanup joined by World Surf League PURE We Are One Ocean grantee WILDCOAST

PURE and WILDCOAST got down and dirty explaining the need to care for the ocean with wildlife and beach preservation.

The Shiseido Blue Project is an initiative in collaboration with World Surf League (home of surfing and World Surf League PURE), committed to inspiring, educating, and empowering ocean protection. This global initiative launched in 2019 with a range of activities to protect the ocean, including cleaning up beaches, leading global conservation campaigns, and promoting ocean-and sun-safe habits.

[Images courtesy of Jennifer Johnson]

Lizzy Sherman is an award-winning digital content writer/editor. She has been a featured guest speaker at Cal State University Northridge, Digital LA and The National Association of Audience Marketing Professionals. When she's not writing, Lizzy enjoys yoga and playing guitar. Follow her on Instagram: @zillizy