Sustainable Spotlight: COVERGIRL Takes Steps to Reduce Plastic Packaging by 35%

COVERGIRL Clean Pressed Powder Collection.

COVERGIRLis not only on a mission to make clean beauty accessible and affordable, but also to offer more sustainable options. The brand recently made its most impactful step yet towards sustainable offerings with a big packaging change to its iconic Clean Pressed Powder Collection, a 35% reduction in plastic packaging.

COVERGIRL selected the Clean Pressed Powder Collection, a best-selling product, as the first to undergo the packaging redesign due to its mass appeal and the overall impact on plastic use. Each compact will use 35% less plastic with the new design available nationwide for Clean Pressed Powder, Clean Matte Pressed Powder, Clean Sensitive Pressed Powder, and Clean Fresh Pressed Powder. The new packaging saves plastic without impacting the amount of product in each compact. 

What You Should Know About COVERGIRL’s Steps Towards Offering Clean and Sustainable Products: 

• In 2018, COVERGIRL became the largest makeup brand to be Leaping Bunny Certified across its range by Cruelty-Free International. 

• In 2020, COVERGIRL launched Clean Fresh, the brand’s first clean and vegan line made without sulfates, formaldehyde, phthalates, parabens or talc. 

• Most recently, COVERGIRL launched Lash Blast Clean Mascara, clean, vegan and FSC Certified with packaging made from 80% recycled paper from well-managed forests.

Lizzy Sherman is an award-winning digital content writer/editor. She has been a featured guest speaker at Cal State University Northridge, Digital LA and The National Association of Audience Marketing Professionals. When she's not writing, Lizzy enjoys yoga and playing guitar. Follow her on Instagram: @zillizy